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All ADM Blog Posts Tagged 'leads' (156)

Sean V. Bradley & Internet Director, Matthew Sears Discuss Autotrader & Conventional Marketing / Advertising



http://www.internetsales20group.com http://www.dealersynergy.com

Sean V. Bradley & Internet Director, Matthew Sears Discuss Autotrader & Conventional Marketing / Advertising...

Automotive Internet Sales recently had Internet Sales Director, Matthew Sears at corporate headquarters in New Jersey. We sat down with Matt and answered some of his questions…

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Added by Sean V. Bradley on August 25, 2013 at 4:49pm — No Comments

Would You Rather Have Leads or Customers?

In the past, car shoppers understood that they would have to  trade their personal information in order to get specific information on vehicle pricing online. Today, they realize this is no longer necessary. As information has become more widely available and transparent, the consumer’s need to fill out a “Request A Quote”…

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Added by Myril Shaw on August 9, 2013 at 6:41am — No Comments

Automotive Case Study: How Flash Point Turns Social Media into ROI

Sometimes, it's hard to break the mold and try something new. Happily for us, we found one major automotive company that did just that. They canceled some traditional media and invested in one of our custom social sweeps to help support their Truck Event.



To some, it seemed crazy. Social media? For something other than branding? But…

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Added by April Lee on July 19, 2013 at 4:00pm — 22 Comments

MaxTradeIn Launches MaxTradeIn DealerDirect™ Service

MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is expanding with a new service that lets participating dealers place actual…

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Added by Shawn Schwegman on July 17, 2013 at 5:18am — No Comments

Millennials Will Soon Be Buying More Cars. Here’s How to Sell to Them.

Back in 2009, the team of Mike and Maaike, the designers behind Google’s G1 Phone among other innovations, released a concept design for the car of the future. Lost behind the futuristic glass enclosure and auto-drive capabilities were the reasons they undertook the project: “Freed from the monotony of driving, we can enjoy quality time while in transit: socializing, gaming, movies, business, videocalls, web surfing, sleeping or discovering new places with powerful voice controlled search…

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Added by Josh Vajda on July 16, 2013 at 7:39am — 4 Comments

Does Your Dealership Need a Mobile Website?

You are not alone if your are thinking something along the lines of, “I already have a website, do I really need a mobile website?”  This is a natural reaction on many levels. The simple and fast answer to this question is, “Yes, you do need a mobile website and you need it badly.”  In this article, we will look at the reasons that you need a mobile website and why you should immediately begin taking steps to create one for your visitors.…

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Added by David Farmer on June 26, 2013 at 1:14pm — 1 Comment

Lifting the Veil: Where do my leads come from?

When a lead arrives from one of your suppliers, do you ever question its origin?

In the initial days of the Internet, it was fairly straightforward. There were few options for the consumer online, and most leads arrived…

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Added by Josh Vajda on June 13, 2013 at 9:00am — 5 Comments

From Online Marketing to Online Sales: Shop-By-Payment Fills The Gap

As our industry looks to the future, many experts claim the next logical step from online marketing is online sales: that is, completing the car sales process, or as much of it as possible, online. According to an IBM study last year, 21% of new car buyers never test drove a car before purchasing it, that percentage is likely to grow. In 2012, CNW Research stated that only 13% of millennials say a new vehicle ranks as the number one product projecting enviable status. This utilitarian…

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Added by Josh Vajda on June 6, 2013 at 9:26am — 5 Comments

Five Benefits of Shop-By-Payment Tools

I’ve often advocated in my blogs the benefits of quoting a price to customers who submit leads with a price inquiry. If the customer is submitting leads to more than one dealership, not providing the price will likely eliminate you from consideration.

 

Yet, according to CNW Marketing Research, 70.5% of people finance their cars. That means the vast majority of Internet leads will take the…

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Added by Josh Vajda on May 29, 2013 at 8:00pm — 2 Comments

Sell The Appt. Not The Car Over The Phone

We all have listened to the untrained sales professional or Internet Coordinator spend half an hour selling the car to a customer over the phone; and the worst part about it is once he/she gives away all the info the majority of the time you never see the customer show up that he/she was talking to. …

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Added by J.R. Batchelor on May 27, 2013 at 8:07pm — 6 Comments

Different Strategies For Contacting Internet Leads.

We all are aware of the fact that we only have a 11-14% connection ratio when contacting Internet leads.  And we also know that the hardest part of the job for Internet Coordinators is getting people on the phone which leads to a very valid point that we must ask and that is are we maximizing…

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Added by J.R. Batchelor on May 21, 2013 at 7:53pm — No Comments

Are you feeling like you are being double or triple charged for the same lead?

I just had yet another discussion with a vendor about getting credit for leads that are duplicate.

Here is the 3rd party vendors hard line approach. We will only give credit to you if you meet the following:

The lead you received we previously sent it to you within 30 days. If it…

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Added by Robert Hildreth on May 13, 2013 at 3:33pm — No Comments

Forgive Me For I Have Sinned (The Cars.com Debacle)

 

With all the noise about making the Industries more transparent you would think that the vendors that supply the those Industries and say they their purpose is to provide consumers more transparency would  reciprocate and be transparent with their client base before…

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Added by Bill Cosgrove on May 3, 2013 at 7:04am — No Comments

Know Your Third Party Providers

With all the recent talk about cars.com it brings up an excellent discussion about knowing your providers and the interactions they have with the leads that they sell you, if they sell leads, or with the customers you advertise to on the providers “portal”. This includes manufacturer leads from Tier 1, Tier 2 and manufacturers 3rd party leads. Do the providers follow up with the leads? How many times? On what days? If a customer sends a lead through a third party that goes to the…

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Added by Michael Stafford on May 1, 2013 at 6:35pm — 2 Comments

Three Things Every Dealer Should Know About Internet Marketing

The broad term “Internet Marketing” encompasses a fast-changing industry. In the past two years, “new” developments such as mobile, social and reputation management have quickly become mainstream, while the effectiveness of “old” methods such as banner ads and e-mail marketing have been debated.

 

While dealers should be aware of the latest technologies, ensuring that perceptions about the Internet and its capabilities is extremely important too. Here are three things every…

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Added by Josh Vajda on April 26, 2013 at 11:26am — No Comments

Are You Eliminating Leads Right Now?

You may be eliminating leads right now and not even know it. There are ways to prevent it.

At least once in a while you wind up with a lead you wished you didn't have. Probably one already popped in your head - the nut job who wanted the new Escalade for $250 per month with no money down come to mind? But do you ever check your website check to make sure you aren't eliminating leads before they get to you?

Recently, I stumbled across a great example of lead elimination. It is a…

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Added by Brett Houchin on April 18, 2013 at 1:00pm — No Comments

VDPs Do Not Pay The Bills

The other day I was in a dealership speaking with an owner.  He said to me "I have 315,000 VDPs" to which I responded "wow, that it is great".  He then said to me "however, VDPs do not cash checks, sales do".  I was so happy to hear that because here is someone that really gets it.  I am not saying that focusing…

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Added by Stan Sher on April 14, 2013 at 12:05pm — No Comments

Accountability: The Missing Link Between Process and ROI

I’d like to think that by now most dealerships have a written Internet sales process to handle Internet leads effectively. As the documented, researched and confirmed driver of “lead quality,” an established process is the key to obtaining a maximum ROI from Internet leads. Though many dealers are allocating a substantial portion of their marketing budget to attract Internet leads, many are still not achieving the recommended minimum of five times their ROI on those…

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Added by Josh Vajda on April 3, 2013 at 11:30am — 9 Comments

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