Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Search Engine Optimization is all about drawing traffic to a website, and converting it into customers. That’s the bottom line, and when it’s summed up like that it sounds pretty straightforward. It isn’t.
The essence of Search Engine Optimization is making a website search engine friendly. Historically, the effectiveness of Search Engine Optimization, or SEO, has been measured by how the target keywords were ranked after a web search. That focus…Continue
One of J.D. Rucker’s outstanding blog postscame across my desk the other day and fueled lots of discussion in the ActivEngage offices. J.D. says that he sees way too many chat providers asking for lead info right off the bat - and we’ve found that this is one of the most destructive things you could do in a conversation. Asking for contact…Continue
There's a disturbing trend I'm seeing in the automotive industry when I visit websites. Perhaps it's been like this for a while and I simply took my eye off the chat ball. When I see chat windows that instantly prompt for the customer's contact information, it makes me cry a little…Continue
you will see my name “SANSONE” etched into my new Cutco Cutlery set. What’s amazing to me is that I didn’t think I needed a new set of knives, I certainly didn’t have any difficulty cutting my last steak.
So why do I own them ???? Because Cutco is smart…Continue
1. Sales wise 2013 seemed like a strong comeback year for the industry. What activities or trends do you think helped dealers this year?
This year has been great and the auto industry will probably finish with an annualized selling rate of close to 16…Continue
Added by Phil DuPree on January 1, 2014 at 12:00pm — No Comments
Focus On "Point Of Interest" CONTENT For Your Prospects / Shoppers… Cultivate Opportunities
This is a video I shot on site at a Major KIA Dealership in…Continue
Added by Sean V. Bradley on January 1, 2014 at 9:59am — No Comments
What is your Internet marketing department doing to ensure that ready-to-buy customers will choose to visit your…Continue
Added by Josh Vajda on December 17, 2013 at 7:00am — No Comments
INDIANAPOLIS (December 6, 2013) – MaxTradeIn™, the free online marketplace that gives car owners the ability to trade in or…Continue
Added by Rachel Boyle on December 11, 2013 at 10:54am — No Comments
I am a chat vendor so my product is "more swings". But, my passion is selling! Although I want every dealer as a client, it does frustrate me when we make it so much about pricing and quotes.... not SELLING. I am a 27 year retail guy and, I have some opinions! If you'd like to become the victim of my unsolicited advice, take a look at my blogs...God-forbid, you might make some more money.…Continue
Added by Jeffery Sterns on December 1, 2013 at 8:00am — No Comments
Gaining possible leads or car selling on social media are not easy tasks, but are what most dealerships, if not all, want from this marketing platform. We all wish there was a simple formula to follow that guaranteed…Continue
Added by Amanda Ryan on November 23, 2013 at 7:30am — No Comments
Fort Lauderdale, FL – November 11th, 2013 — AutoUSA Internet Sales Solutions (www.AutoUSADealers.com) today announced the results of its 2013 annual auto dealer Internet Marketing survey. Financing tools such as online credit applications and trade-in calculators deliver the most valuable website leads, according to respondents. Other significant results from the survey identify…Continue
In Britain, this year’s Click Awards run by Auto Trader found…Continue
Booth #326, Digital Dealer Conference & Exposition
Fort Lauderdale, FL – October 14th, 2013 — AutoUSA Internet Sales Solutions (www.AutoUSADealers.com) today announced that Nielsen Auto Group is achieving better closing rates and lower cost-per-sale on leads generated by Payment Pro℠ than on leads generated by any other source. The five-store group based in northern New Jersey delivers closing rates from…Continue
Added by Josh Vajda on October 14, 2013 at 8:19am — No Comments
Just like the old adage, “volume is vanity, gross is sanity,” your website…Continue
Sales Managers, Sales Directors, Internet Sales Managers, BDC Managers, Internet Directors, General Managers, dealer principals and others involved in auto dealership Internet Marketing are invited to…Continue
Added by Josh Vajda on October 1, 2013 at 10:00am — No Comments
How Many Leads Can An Automotive Internet Sales Coordinator, BDC Rep Or Car Salesman…
Added by Sean V. Bradley on September 26, 2013 at 6:17pm — No Comments
Your dealership has a nice looking website, and with the explosion of mobile device searches, a mobile site as well. And you've spent a lot of money driving traffic there, be it through SEO, PPC, Keywords, Social Networking, etc. So then you've made sure you've included various…Continue
Added by Holly Kramer on September 24, 2013 at 9:00am — No Comments
It's that time again! AutoUSA is collecting responses to its annual Fall Internet Marketing survey. Sales Managers, Sales Directors, Internet Sales Managers, BDC Managers, Internet Directors, General Managers, dealer principals and others involved in auto dealership Internet Marketing are invited to participate.
The survey is just 15 questions and will take less than 15 minutes to complete. When all responses are collected, we will randomly select one survey participant to…Continue
Added by Josh Vajda on September 11, 2013 at 7:33am — No Comments
Automotive Internet Sales Interviews TrueCar & Responds To Joe Webb & Brian Pasch...
It seems that there was a negative post about TrueCar recently, http://www.dealerknows.com/is-this-the-beginning-of-the-end-for-truecar/ Joe Webb of Dealer Knows published the post and then a lot of people in the industry started to jump on the band wagon of the negativity.…Continue
Added by Sean V. Bradley on August 30, 2013 at 1:00pm — No Comments
2013 is shaping up to be a good year for auto retailers, with sales expected to top 15 million for the first time since 2007. Several contributing factors to this success are credit-related, with more consumers qualifying for loans, lengthier terms and rising interest rates.
In its June 2013 State of the Automotive Finance report, Experian documents that subprime loans are on the rise again and that consumers within all credit tiers were able to obtain financing in Q1…Continue
Added by Josh Vajda on August 27, 2013 at 9:54am — No Comments