Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Great news! Pinterest is now testing search ads with keywords and shopping tools.
97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.
On this week's Hard Facts, Samantha gives you creative pointers and other marketing tips to be aware of as this new technology rolls out to all…Continue
Added by Paul Potratz on February 3, 2017 at 1:15pm — No Comments
“The Leads Are Dead”
According to those who struggle to generate consumer sales leads for businesses, “Sales leads are dead.” Furthermore, these (interestingly, mostly digital) marketers claim that today’s connected consumers are simply unwilling to trade their personal information online in…Continue
Added by Steve Stauning on January 26, 2017 at 3:36pm — No Comments
Are you planning on going to a trade show this year?
So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.
Watch this week's Hard Facts…Continue
Added by Paul Potratz on January 20, 2017 at 11:30am — No Comments
So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content.
With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR…Continue
Added by Paul Potratz on January 13, 2017 at 1:30pm — No Comments
We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.
There are so many ways you can boost your sales without…Continue
Added by Paul Potratz on January 6, 2017 at 1:30pm — No Comments
So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video?
YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.
Added by Paul Potratz on December 23, 2016 at 7:00am — No Comments
Have you ever heard of Google Tag Manager?
If you haven’t, you’re losing customers!
There is 1 huge disadvantage of not using Tag Manager - slow websites.
On this week’s Hard Facts, Samantha explains how you can condense all of your tracking codes in order to…Continue
Added by Paul Potratz on December 16, 2016 at 2:00pm — No Comments
Potratz, an advertising agency in downtown Schenectady, has started a new apprenticeship program this December.
The program is a 6-month training program that gives insight into the inner workings of a full-service advertising agency. Each apprentice will gain first-hand knowledge of digital marketing, content development, social media, traditional media, graphic design, video production, strategy building, website development and innovative product…Continue
Added by Paul Potratz on December 14, 2016 at 10:39am — No Comments
In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?
Aside from learning what…Continue
Added by Paul Potratz on December 9, 2016 at 10:30am — No Comments
Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video.
In this week's Hard Facts episode, Samantha reveals a way that you can increase the value of your live broadcast. Watch now!
We’d love to hear what you have to…Continue
Added by Paul Potratz on December 2, 2016 at 2:21pm — No Comments
I was live on Facebook...did you catch it? Learn why change is such a necessary evil.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on November 23, 2016 at 12:30pm — No Comments
Have you ever wanted to increase the number of views on your YouTube videos?
Of course you have!
But when there are over 100 hours of video uploaded to YouTube every minute, it can be hard to get yours at the…Continue
Added by Paul Potratz on November 18, 2016 at 12:30pm — No Comments
If you’re looking to buy or sell a business, this episode is for you!
Whether you’re selling a product or a service, your website is one of the most critical things that affects the success of your company.
On this week’s Think Tank Tuesday, Paul…Continue
Added by Paul Potratz on November 8, 2016 at 12:30pm — No Comments
Have you heard of message extensions? With Google's new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate one-on-one with the customer at hand.
From answering questions to helping them schedule appointments, you’re building a relationship with your customers through these new ad formats.…Continue
Added by Paul Potratz on November 4, 2016 at 2:04pm — No Comments
Do you have one of these 5 marketing viruses?
It’s so easy to get caught up in new technology and focus on what your competition is doing. From shiny object syndrome to your addition to cutting-edge technology, you (or someone you know)…Continue
Added by Paul Potratz on November 1, 2016 at 1:30pm — No Comments
We just launched our new site!
Because we’ve been so busy with making sure our site is just as robust and innovative as we are, we don’t have a new episode of Hard Facts this week.
This gives you a great opportunity to visit our new website and catch up on all the episodes you’ve missed! Check it out here:…Continue
Added by Paul Potratz on October 28, 2016 at 1:06pm — No Comments
It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.
By the time we reach 2020, over 50% of daily searches will be through voice searches. So how can you optimize your business and brand to get ahead of the curve? Watch this week's Hard Facts with Samantha for more info.…Continue
Added by Paul Potratz on October 21, 2016 at 7:27am — No Comments
Finally. Google has recently wrapped up two new updates.
Cross-device remarketing is definitely something that has been needed for businesses.
It will now allow you to advertise your products across multiple devices.
You might be thinking, “couldn’t we do…Continue
Added by Paul Potratz on October 7, 2016 at 2:00pm — No Comments
This industry will go extinct in 10 years. Can you guess which industry I'm talking about?
Students right now are so excited to graduate and get involved in this field, but they’re having trouble getting a job. Why? The jobs in this industry are few and far between.
It’s such an exciting and fast-paced environment for millennials to join into. It’s something that we’re actually excited about. It’s given us…Continue
Added by Paul Potratz on October 4, 2016 at 9:00am — No Comments
What can the power of a custom website do for you?
So many websites are templated and it's really important to stand out! Make sure you have the tools you need to have your website reflect your personality.
Click here to sign up for our website on customization!
Added by Paul Potratz on September 27, 2016 at 12:25pm — No Comments