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All ADM Blog Posts Tagged 'leads' (307)

Secrets to a Successful Conquest Campaign

As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-party customer data in your DMS.

 

Partnering with the right marketing vendor is the first step.…

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Added by Kevin Winter on November 16, 2018 at 7:12am — No Comments

Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key

In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set…

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Added by Todd Smith on November 13, 2018 at 8:47am — No Comments

Communicate More Effectively with Your Customers

In the race to make a sale, dealerships often rely on templates in CRMs. These templates – including autoresponders – can hurt a dealership’s chances of communicating effectively -- or at all.

 

The response rate for leads is very low in the automotive industry. How much time do your salespeople or BDC…

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Added by Paul Moran on November 5, 2018 at 7:02am — No Comments

Shifting Winds Reveal Service Revenue Opportunity

After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end…

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Added by Scot Eisenfelder on November 2, 2018 at 7:30am — No Comments

Dealers are winning with Artificial Intelligence: What are you waiting for?

Are you using Artificial Intelligence (AI) and Machine Learning (ML) to grow your business? I’ve spent my career connecting advances in technology to business, and partner with dealers every day to help them use today’s tech to increase revenue and decrease wasteful ad spend. These dealers have figured out that AI and…

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Added by Natalie Born on November 2, 2018 at 7:22am — No Comments

Clarivoy Reinvents the Lead with ShoppersON™

Auto Dealers can now turn anonymous website shoppers into named shoppers and lackluster leads into intelligent leads for frictionless engagement

 

Columbus, OH (October 30, 2018) -…

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Added by Steve White on October 30, 2018 at 9:00am — No Comments

Facebook Marketplace: A Dealership Primer – Part 1

Facebook Marketplace, while new on the scene, has quickly turned into a valuable sales channel for dealerships. Many dealers are finding great success in engagement as well as sales with consumers.

Not just another third-party listing site, Facebook…

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Added by Todd Smith on October 30, 2018 at 7:00am — No Comments

Using Customer Service as a Marketing Tool

It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many options for customers including social media, chat or through reviews. What would you do if a customer were standing in front of you paying you a compliment? Hopefully, you…

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Added by Todd Smith on October 12, 2018 at 7:10am — No Comments


Vendor
Don’t ignore subprime buyers: It’s is the main source of leads for your dealership

The automotive industry has changed a lot in past few decades. Not just the modern car models, the new generation car buyers, the craze for technology, but the increasing rate of subprime buyers. 

Did you know that almost 25% car…

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Added by AutoLead Pro on September 28, 2018 at 6:00am — No Comments

Peer-to-Peer: Designing a Mentorship Program for Success

There are a plethora of training programs and trainers in the automotive industry many of which have different styles, advice, and opinions.

Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an…

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Added by Todd Smith on September 27, 2018 at 6:30am — No Comments

What We’ve Got Here is a Failure to Communicate!







Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads.

 

In the car shopping process…

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Added by Brett Sutherlin on September 25, 2018 at 7:00am — No Comments

The Weakest Link in Data Attribution Part II: Data Standardization

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach…

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Added by Greg Geodakyan on September 24, 2018 at 7:00am — No Comments

Getting The Most Bang From Your Social Media Bucks

Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others.

 

However, it’s still very…

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Added by Paul Moran on September 24, 2018 at 6:30am — No Comments

How to Boost Your Recall Completion Rate

Today one of five vehicles on the road are under recall.

This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue.

 

Recalls represent a significant revenue opportunity…

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Added by Scot Eisenfelder on September 21, 2018 at 7:30am — No Comments


Vendor
Don’t Miss Revenue Opportunities!!

It is widely known that Service is the lifeblood of all dealerships and, in many cases, keeps dealerships financially in the black.

With the inundation of service requests by consumers, largely due to the increasing amounts of recalls that we’ve seen in the last few years, service…

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Added by Andy Church on September 21, 2018 at 6:30am — No Comments

Is the Pre-Qualification Game Losing You Sales?

The sheer volume of leads many dealerships receive can be overwhelming. And, not only do they have to respond (hopefully quickly) to any new leads, they are also expected to follow up with those leads with a “buy or die” mentality. I can guarantee you that whoever is responsible for following up with leads can quickly…

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Added by Brett Sutherlin on September 19, 2018 at 7:07am — No Comments

DOWNEY NISSAN BOOSTS SOCIAL MEDIA INTERACTIONS 627 PERCENT WITH VBOOST VIRAL VIDEOS

Videos of happy customers generate more online reviews and website visits  

 

Newport Beach, CA – September 10, 2018 – In the six-month period from February through July 2018, Downey Nissan, California’s #1 volume Nissan dealer, experienced a viral lift of 627 percent in their social media marketing program, attributed to videos sent out by Vboost, an automotive…

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Added by Paul Moran on September 10, 2018 at 7:00am — No Comments

Don’t Let Technology Make Your Customers Run for the Hills!

Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their products or services. But what happens when businesses fail at that? They get complaints.

 

A customer ordered some copper…

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Added by Todd Smith on September 6, 2018 at 7:04am — No Comments

Take a Good Look at Your Recall Customers

It wasn’t too long ago that most dealers shunned recalled vehicle owners, describing the additional traffic as a nuisance, or they viewed them as consumers who occupied service bays that could be more profitable with other types of business. 

 

However, changes in OEM recall reimbursement policies,…

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Added by Chris Miller on September 5, 2018 at 6:58am — No Comments


Vendor
3 Easy Ways to increase traffic to your auto dealership

The traditional concept of attracting leads to dealership could be frustrating and much unexciting to customers. When you follow the old process of marketing, it may seem a never ending task of making endless calls, chasing leads, immense effort to fix appointments and finally forcing them to convert- the list is really tiring and genuinely time taking.

In short- you earn a reputation for being too salesy and increase the numbers of customers who have had enough of…

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Added by AutoLead Pro on September 3, 2018 at 3:00am — No Comments

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