Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-party customer data in your DMS.
Partnering with the right marketing vendor is the first step.…Continue
Added by Kevin Winter on November 16, 2018 at 7:12am — No Comments
In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set…Continue
Added by Todd Smith on November 13, 2018 at 8:47am — No Comments
The response rate for leads is very low in the automotive industry. How much time do your salespeople or BDC…Continue
Added by Paul Moran on November 5, 2018 at 7:02am — No Comments
After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end…Continue
Added by Scot Eisenfelder on November 2, 2018 at 7:30am — No Comments
Are you using Artificial Intelligence (AI) and Machine Learning (ML) to grow your business? I’ve spent my career connecting advances in technology to business, and partner with dealers every day to help them use today’s tech to increase revenue and decrease wasteful ad spend. These dealers have figured out that AI and…Continue
Added by Natalie Born on November 2, 2018 at 7:22am — No Comments
Columbus, OH (October 30, 2018) -…Continue
Added by Steve White on October 30, 2018 at 9:00am — No Comments
Not just another third-party listing site, Facebook…Continue
Added by Todd Smith on October 30, 2018 at 7:00am — No Comments
It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many options for customers including social media, chat or through reviews. What would you do if a customer were standing in front of you paying you a compliment? Hopefully, you…Continue
Added by Todd Smith on October 12, 2018 at 7:10am — No Comments
Did you know that almost 25% car…Continue
Added by AutoLead Pro on September 28, 2018 at 6:00am — No Comments
Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an…Continue
Added by Todd Smith on September 27, 2018 at 6:30am — No Comments
Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads.
In the car shopping process…Continue
Added by Brett Sutherlin on September 25, 2018 at 7:00am — No Comments
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach…Continue
Added by Greg Geodakyan on September 24, 2018 at 7:00am — No Comments
Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others.
However, it’s still very…Continue
Added by Paul Moran on September 24, 2018 at 6:30am — No Comments
Today one of five vehicles on the road are under recall.
This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue.
Recalls represent a significant revenue opportunity…Continue
Added by Scot Eisenfelder on September 21, 2018 at 7:30am — No Comments
With the inundation of service requests by consumers, largely due to the increasing amounts of recalls that we’ve seen in the last few years, service…Continue
Added by Andy Church on September 21, 2018 at 6:30am — No Comments
The sheer volume of leads many dealerships receive can be overwhelming. And, not only do they have to respond (hopefully quickly) to any new leads, they are also expected to follow up with those leads with a “buy or die” mentality. I can guarantee you that whoever is responsible for following up with leads can quickly…Continue
Added by Brett Sutherlin on September 19, 2018 at 7:07am — No Comments
Videos of happy customers generate more online reviews and website visits
Newport Beach, CA – September 10, 2018 – In the six-month period from February through July 2018, Downey Nissan, California’s #1 volume Nissan dealer, experienced a viral lift of 627 percent in their social media marketing program, attributed to videos sent out by Vboost, an automotive…Continue
Added by Paul Moran on September 10, 2018 at 7:00am — No Comments
Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their products or services. But what happens when businesses fail at that? They get complaints.
A customer ordered some copper…Continue
Added by Todd Smith on September 6, 2018 at 7:04am — No Comments
It wasn’t too long ago that most dealers shunned recalled vehicle owners, describing the additional traffic as a nuisance, or they viewed them as consumers who occupied service bays that could be more profitable with other types of business.
However, changes in OEM recall reimbursement policies,…Continue
Added by Chris Miller on September 5, 2018 at 6:58am — No Comments
The traditional concept of attracting leads to dealership could be frustrating and much unexciting to customers. When you follow the old process of marketing, it may seem a never ending task of making endless calls, chasing leads, immense effort to fix appointments and finally forcing them to convert- the list is really tiring and genuinely time taking.
In short- you earn a reputation for being too salesy and increase the numbers of customers who have had enough of…Continue
Added by AutoLead Pro on September 3, 2018 at 3:00am — No Comments