Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Videos of happy customers generate more online reviews and website visits
Newport Beach, CA – September 10, 2018 – In the six-month period from February through July 2018, Downey Nissan, California’s #1 volume Nissan dealer, experienced a viral lift of 627 percent in their social media marketing program, attributed to videos sent out by Vboost, an automotive…Continue
Added by Paul Moran on September 10, 2018 at 7:00am — No Comments
Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their products or services. But what happens when businesses fail at that? They get complaints.
A customer ordered some copper…Continue
Added by Todd Smith on September 6, 2018 at 7:04am — No Comments
It wasn’t too long ago that most dealers shunned recalled vehicle owners, describing the additional traffic as a nuisance, or they viewed them as consumers who occupied service bays that could be more profitable with other types of business.
However, changes in OEM recall reimbursement policies,…Continue
Added by Chris Miller on September 5, 2018 at 6:58am — No Comments
The traditional concept of attracting leads to dealership could be frustrating and much unexciting to customers. When you follow the old process of marketing, it may seem a never ending task of making endless calls, chasing leads, immense effort to fix appointments and finally forcing them to convert- the list is really tiring and genuinely time taking.
In short- you earn a reputation for being too salesy and increase the numbers of customers who have had enough of…Continue
Added by AutoLead Pro on September 3, 2018 at 3:00am — No Comments
Typically, it’s not until the end of the month when they’re trying to squeeze out those last few…Continue
Added by Andy Church on August 31, 2018 at 7:00am — No Comments
Henry Ford was once asked why he visited his executives rather than having them come to his office when problems arose or he needed questions answered. “I go to save them time,” said Ford. “I’ve found that I can leave the other fellow’s office a lot quicker than I can get him to leave mine.” Ford knew the…Continue
Added by Todd Smith on August 30, 2018 at 7:02am — No Comments
If you’re a movie fan, at some point, you will almost certainly have witnessed a scene where a villain sabotages a vehicle. The unsuspecting character gets into their car, fires up the engine and it explodes, dramatically. Or, perhaps the villain messes with the brakes, causing the main character to have a horrible…Continue
Added by Chris Miller on August 27, 2018 at 6:44am — No Comments
A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes a technology asset or failure?” motivated me to respond with my own viewpoint on this matter, as it is a divisive topic for…Continue
Added by John Wingle on August 17, 2018 at 7:09am — No Comments
I believe there are several major barriers to subscription growth for non-dealers, and opportunities for dealers to thrive, should…Continue
Added by Scot Eisenfelder on August 17, 2018 at 6:54am — No Comments
Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate…Continue
Added by Todd Smith on August 16, 2018 at 6:30am — No Comments
Throughout the history of our automotive industry – and even more so as we increasingly progress into the digital era – dealers have been focused on gaining more leads. Just about every widget and message on dealer websites has one single goal – conversion.
Added by Steve White on August 14, 2018 at 7:00am — No Comments
Added by Timmy D. James on July 12, 2018 at 8:15am — No Comments
It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching their vehicle as they pull onto the lot – yes, that’s mostly an…Continue
Added by John Wingle on July 11, 2018 at 6:56am — No Comments
When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an…Continue
Added by sara callahan on June 14, 2018 at 6:30am — No Comments
Following email deliver-ability best practices is more than making sure your customers receive your…Continue
Added by Graham Annett on May 18, 2018 at 6:30am — No Comments
Are you ever frustrated by the inaccurate sourcing of sales? I’m sure that most of you do everything in your power to track (as accurately as possible) the customer car buying journey from the beginning to the actual sale.
However, there are so many variables along the way that dealers often either…Continue
Added by Steve White on May 11, 2018 at 6:48am — No Comments
Added by sara callahan on May 10, 2018 at 6:30am — No Comments
Marketing is constantly evolving to fit what companies need, what catches the attention of customers, and what the latest technology is capable of – all of which are ever-changing. With the surge of newer and shinier ways to attract business across a variety of channels, including social media, search…Continue
Added by Graham Annett on May 2, 2018 at 6:30am — No Comments
Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.
Added by Steve White on April 23, 2018 at 6:55am — No Comments
Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing.
Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many,…