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All ADM Blog Posts Tagged 'leads' (192)


Influencer
Auto Attribution: Are We Stuck in the Minor Leagues?

There are a lot of rookie players in the game when it comes to accurate attribution reporting (measuring your digital sales return on investment). More often than not, the task of obtaining valuable sales attribution metrics is put on the bench due to their roaring complexity.…

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Added by David Metter on May 16, 2016 at 8:00am — 1 Comment

Your Best Leads Are the Free Ones

Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer. And, not all the information is accurate – perhaps the email is good but the phone number is not. It’s no…

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Added by Tony Orlando on May 2, 2016 at 5:45am — 1 Comment


Influencer
3 Ways to Rev Up Revenue This Tax Season

April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund…

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Added by David Metter on April 18, 2016 at 1:45pm — No Comments


Influencer
Let's Get Engaged with Google Analytics 360

Google has a new robust analytic platform so you can handle all of your tracking needs. With its 4 new products, we want to make sure you have all the information you need to succeed with Google Analytics 360.

Today on Hard Facts, Samantha covers all 8 tools that are included in the entire suite and how you can use them to benefit your business.…



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Added by Paul Potratz on March 25, 2016 at 1:30pm — No Comments


Influencer
How Dealerships Can Stay Afloat in the Aftermath of Natural Disasters

The residents of Missouri and Illinois had a rough start to 2016 after the…

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Added by David Metter on March 17, 2016 at 9:07am — No Comments


Influencer
Solving the Attribution Confusion

How Dealers Can Eliminate Deficiencies with More Accurate Attribution Tracking…

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Added by David Metter on March 7, 2016 at 10:00am — No Comments


Influencer
Cracking the Conversion Code

Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind it? All we hear…

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Added by David Metter on January 7, 2016 at 12:00pm — No Comments


Influencer
Got data? 10 key digital metrics you MUST KNOW as an Internet Manager

We talk to hundreds of dealers about live chat and were often surprised by internet managers who are clueless about their traffic and lead numbers. Certainly in the auto industry, an 'internet manager' can be anyone from a…

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Added by Big Tom LaPointe on October 23, 2015 at 6:00am — 3 Comments


Influencer
How to Convert More Website Visitors Into Leads

What's the best way to generate more leads from your website? Contrary to popular opinion, the answer isn't to "get more website traffic." Although a comprehensive digital marketing strategy is key to driving appropriate traffic levels to your website, unless those visitors convert into leads, that's money down the…

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Added by David Metter on October 15, 2015 at 5:30am — 2 Comments


Influencer
8 Things Dealers Can Do To Increase Their Show Rates

When handling Internet leads, the lack of response by customers, the appointments that don’t show and the unrealistic expectations often frustrate internet managers and dealers. Show and closing rates in the low to mid-teens is not uncommon, compared to the total number of leads received.

 

I thought I…

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Added by David Metter on August 24, 2015 at 5:30am — No Comments


Influencer
Identifying Customer Intent through Conversion & Incentives

Dealer websites today are filled with conversion widgets. In most cases, customers will choose only one form or call-to-action (CTA) to convert on. If the CTA that they chose was “value my trade,” then you can be pretty sure that the value of their trade-in is their hot button. Or perhaps they filled out a…

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Added by David Metter on August 13, 2015 at 5:30am — No Comments


Influencer
Mobile Shoppers are Serious. Here's How to Connect With Them.

If your dealership has a mobile website, you are probably aware that 30 to 50 percent of your total website traffic are mobile users. You also know these mobile users are performing actions with their smartphones that are aligned with serious shopping behavior. In a…

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Added by David Metter on August 7, 2015 at 5:30am — 1 Comment


Influencer
How to Use Video to Turn Leads Into Shows

All dealerships get leads that originate from the Internet. Not all dealers, however, are equal when it comes to how they handle these leads. Ever wonder why some dealers are able to close Internet leads at 12+ percent, while others struggle to reach 6 percent? The reason has everything to do with how these leads are…

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Added by Timmy D. James on June 8, 2015 at 6:00am — 2 Comments


Influencer
Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate…

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Added by David Metter on May 29, 2015 at 5:30am — No Comments

Where Are Cars.com, Car Gurus, Autotrader, Edmunds's RSVPs For Internet Sales 20 Group?



http://www.Internetsales20group.com 856-546-2440

I seriously DO NOT GET IT? Why if car dealers have questions, concerns, problems, advice for 3rd party providers and online classifieds and ask them to PLEASE be on a JOINT panel with 6 OTHER 3rd party providers and 200+ DEALERS… why they would blow it…

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Added by Sean V. Bradley on April 1, 2015 at 12:53pm — 1 Comment

How to Get the Phone Number... Asking Web Leads for a Phone Number

Even the BEST dealership in the nation only converts 15% of their online leads into sales, while the average dealership is hovering around the 5% mark (converting 1 in 20 leads).

A large number of leads aren’t providing phone numbers, but the data teaches us to get these people on the phone if we want even a chance at selling them.  Keep these 3 concepts in mind when asking for a customer’s phone number.

1. Keep it short.

As you’re…

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Added by Ben Laurent on March 31, 2015 at 1:29pm — No Comments

Cars.com Employee Responds To The Internet Sales 20 Group Invite…And Dealers Do NOT like it!

Cars.com Employee Responds To The Internet Sales 20 Group Invite...

Unfortunately, Chip Withrow responded to the Video Invite to set the record straight for 200+ dealers at the Internet Sales 20 Group in New York May 18-20 

I don't think that AutoTrader.com and Cars.com will respond.…

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Added by Sean V. Bradley on March 29, 2015 at 7:46pm — 1 Comment


Influencer
They Watched Your Video. Now What?

There’s no doubt that video marketing is exploding in popularity with businesses and consumers. Both Facebook and Twitter are investing heavily in video and, in the case of Facebook, rewarding those who upload their video straight onto its extended reach advertising platform.

 

The days of reading long text…

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Added by Brian Cox on February 10, 2015 at 5:30am — 1 Comment


Influencer
Forget MORE Leads. Focus On More QUALITY Leads.

In the world of automotive retail, dealerships are always searching for ways to increase leads. Whether they choose to pursue that goal through third-party lead providers, increase page rankings through better SEO, or various other ways, if there is a customer in their market who wants to buy a car, dealers want an…

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Added by Timmy D. James on January 12, 2015 at 3:30am — No Comments


Influencer
A Logical Connection Between Texting and Website Chat

When we look at texting as it pertains to the car business, it's easy to see that the mobile revolution has people letting their fingers do the talking. It's a method of communication that is becoming the primary way for millions of people in North America. How does a dealership translate this trend into lead…

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Added by Jeffery Sterns on December 31, 2014 at 12:58pm — No Comments

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