Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Timmy D. James on July 12, 2018 at 8:15am — No Comments
It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching their vehicle as they pull onto the lot – yes, that’s mostly an…Continue
Added by John Wingle on July 11, 2018 at 6:56am — No Comments
When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an…Continue
Added by sara callahan on June 14, 2018 at 6:30am — No Comments
Following email deliver-ability best practices is more than making sure your customers receive your…Continue
Added by Graham Annett on May 18, 2018 at 6:30am — No Comments
Are you ever frustrated by the inaccurate sourcing of sales? I’m sure that most of you do everything in your power to track (as accurately as possible) the customer car buying journey from the beginning to the actual sale.
However, there are so many variables along the way that dealers often either…Continue
Added by Steve White on May 11, 2018 at 6:48am — No Comments
Added by sara callahan on May 10, 2018 at 6:30am — No Comments
Marketing is constantly evolving to fit what companies need, what catches the attention of customers, and what the latest technology is capable of – all of which are ever-changing. With the surge of newer and shinier ways to attract business across a variety of channels, including social media, search…Continue
Added by Graham Annett on May 2, 2018 at 6:30am — No Comments
Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.
Added by Steve White on April 23, 2018 at 6:55am — No Comments
Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing.
Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many,…
A hundred plus dealerships surveyed responded that their number one priority in…Continue
Added by CPI Results on April 5, 2018 at 4:00pm — No Comments
As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business. Dealers are rightly interested in finding new service customers to replace lost customers. However, service conquest is very difficult because you must overcome three challenges:…Continue
Added by Scot Eisenfelder on March 29, 2018 at 6:30am — No Comments
Competition in the retail auto market is extremely high. In order to survive in this fierce competition, car dealers are relying on innovative ways to capture auto leads for keeping their sales pipeline full.…Continue
Added by AutoLead Pro on March 12, 2018 at 4:30am — No Comments
Even some manufacturers didn’t feel like they “needed” to own their own name on the Internet. Take the epic…Continue
Added by Ujj Nath on March 6, 2018 at 6:56am — No Comments
Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing…Continue
Added by Mike Gorun on March 6, 2018 at 6:44am — No Comments
A strategy is needed, or your business simply ends up as part of the noise everyone fast-forwards through – media and attendees alike. So, how do you break through the…Continue
Added by sara callahan on March 2, 2018 at 6:30am — No Comments
To quickly review, the fundamental basic blocks of a video marketing strategy include:
Added by Timmy D. James on February 28, 2018 at 6:30am — No Comments
Added by Scot Eisenfelder on February 26, 2018 at 6:00am — No Comments
The concept is quite simple; give used car dealers a place to list their inventory, send them free leads, and get someone else to pay for it! Seems simple enough right?
www.UsedCarsForSale.com staff is signing 100+ dealers per week to their state-of-the-art automotive classified site that they espouse as being “free for life” to any and all car dealers with used car inventory. For any dealers with doubts as to the expected veracity of this…Continue
Added by Kelly Kleinman on February 20, 2018 at 12:36pm — No Comments
As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your marketing dollars. It’s time to build a better mousetrap so that…Continue
Added by Steve White on February 20, 2018 at 6:48am — No Comments
When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and competition for dealers.
That’s why service marketing is…Continue
Added by Scot Eisenfelder on February 19, 2018 at 6:30am — No Comments