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Mike Gorun's Blog Posts Tagged 'leadership' (18)

Is Digital Retailing Really a Good Thing for Dealers?

The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways to trim down that transaction time. Sure, it may make car buying an easier and more convenient experience for consumers which,…

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Added by Mike Gorun on March 27, 2018 at 6:07am — No Comments

A PERFECT example of the Trifecta that Creates Loyalty

The never-ending question is… what does it take to earn customer loyalty? Of course, the answer changes all the time and that is what makes loyalty so confusing and difficult.

 

As technology continues to develop and improve, consumers have more access to information and aggressively compare prices and services. Businesses are constantly on their feet scrambling…

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Added by Mike Gorun on March 13, 2018 at 6:54am — No Comments

Don’t View Questions as a Weakness

A recent article on…

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Added by Mike Gorun on December 26, 2017 at 6:30am — No Comments

The Essential Ingredient to Customer Loyalty

When it comes to customer loyalty, …

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Added by Mike Gorun on November 28, 2017 at 6:00am — No Comments

Sometimes It’s the Small Things that Matter Most

In building customer loyalty…

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Added by Mike Gorun on November 21, 2017 at 6:30am — No Comments

Information is a Powerful Loyalty Tool -- if Used Properly

In today’s retail automotive climate, customers have…

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Added by Mike Gorun on October 24, 2017 at 6:00am — No Comments

Does your Dealership Have a Retention Problem?

The automotive industry, in general, has an employee retention problem. A BIG one.

And especially big in dealership’s sales departments. …

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Added by Mike Gorun on October 17, 2017 at 7:00am — 2 Comments

Dealership Staff Stressed Out? Try Storytelling Your Way To Increased Productivity

Let’s face it. The car business can be brutal. Many in auto …

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Added by Mike Gorun on October 10, 2017 at 6:30am — No Comments

PrePaid Maintenance in the Age of Ride-Sharing

Younger generations prefer fixed monthly costs for expenses that include…

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Added by Mike Gorun on September 19, 2017 at 6:30am — 1 Comment

Shattering Communication Silos Increases Productivity

In many businesses, it is typically frowned upon when an employee goes over the hea…

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Added by Mike Gorun on September 12, 2017 at 7:01am — No Comments

Text Messages: Google’s Wake-Up Call to Dealers

Texting is by far the most…

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Added by Mike Gorun on August 22, 2017 at 6:30am — No Comments

Become the Reference Point in Your Industry

We all have reference points. When someone asks you, “What’s the best steak you’ve ever had?” you have an answer. In fact, not only do you have an answer, but every steak you eat after that will be compared to…

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Added by Mike Gorun on May 30, 2017 at 7:27am — No Comments

Why the Least Interesting Thing for Consumers Will Be to Drive a Car

At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience…

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Added by Mike Gorun on April 25, 2017 at 6:49am — No Comments

Customer Satisfaction Failures Can impact your Wallets

In the wake of the backlash from the recent United Airlines incident, it has been widely reported that many airline CEO’s salaries are, at least in part, connected to customer satisfaction scores. In the case of United’s CEO Oscar…

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Added by Mike Gorun on April 18, 2017 at 5:30am — No Comments

CrossFit for Dealerships: Building a True Team

If you’ve ever worked in automotive retail, you know that there are constant internal struggles going on between employees and their departments. The structure of most dealerships actually encourage this – similar to how a salesperson’s pay plan incents them to sell cars.

 

The most obvious friction oftentimes occurs between sales and service. While in theory,…

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Added by Mike Gorun on August 9, 2016 at 10:30am — No Comments

Do you Value your Employees? Show Them!

A little over a year ago, the founder of a credit card payment processing company made an unorthodox move that resulted in some very mixed reactions and a whole lot of media attention. Dan Price, founder of Gravity Payments, cut his own salary by 93% (from $1 million to $70,000 per year). He did this so he could pay every single employee the exact same amount - $70,000,…

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Added by Mike Gorun on July 27, 2016 at 6:13am — No Comments

A Simple Roadmap to Customer Loyalty

Human beings do have a tendency to overcomplicate things. In our industry, there are so many things that we need to deal with on a daily basis - customers, co-workers, employees, bosses, technology - at times it gets overwhelming. I believe that most dealers understand the importance of customer loyalty and retention. There are plenty of ways to entice customers…

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Added by Mike Gorun on September 8, 2015 at 5:30am — 1 Comment

Why The Best Type Of Feedback Is Complaints

A brilliant and successful businessperson recently shared why he loves his angriest customers. Phil Libin, CEO and co-founder of Evernote, wrote an article for Inc. where he explained that customer feedback is essential to the growth of any business. All companies solicit…

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Added by Mike Gorun on August 13, 2013 at 6:28am — No Comments

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