Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'leadership' (70)

Using Content as a Sales Tool

Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience.

Content, such as newsletters and blogs distributed via email and social media channels, enables businesses to stay top-of-mind with clients and prospects. It can be used to educate existing customers and…


Added by sara callahan on October 19, 2016 at 6:30am — 1 Comment

CrossFit for Dealerships: Building a True Team

If you’ve ever worked in automotive retail, you know that there are constant internal struggles going on between employees and their departments. The structure of most dealerships actually encourage this – similar to how a salesperson’s pay plan incents them to sell cars.


The most obvious friction…


Added by Mike Gorun on August 9, 2016 at 10:30am — No Comments

Do you Value your Employees? Show Them!

A little over a year ago, the founder of a credit card payment processing company made an unorthodox move that resulted in some very mixed reactions and a whole lot of media attention. Dan Price, founder of Gravity Payments, cut his own salary by 93% (from $1 million to $70,000 per year). He did this so he could pay…


Added by Mike Gorun on July 27, 2016 at 6:13am — No Comments

Winning Starts With WHY: The Critical Role of the "Why Factor" in the Auto Industry

Every business in existence knows what they do – or what product they offer and the associated features and benefits. Every dealership knows what they do best – which is obviously, sell cars. Successful dealerships equip their team with key players that…


Added by David Metter on June 17, 2016 at 1:46pm — No Comments

4 Parallels of the Auto Industry and the NFL

The 2016 NADA conference in Las Vegas proved connections are the single most important factor of this business, and any business for that matter. To lead, you must be able to connect with a team, and from there an audience, and beyond that, the world. The focus should always be on that first…


Added by David Metter on April 13, 2016 at 9:04am — No Comments

Training is Managing

When I first began selling cars my training consisted of: “This is the new car lot, this is the new car manager, this is the used car lot, and this is the used car manager. When you need to have a car appraised, you fill out this form and take it to this manager to approve and then you drive the car here. We will let…


Added by Kit Rogers on March 18, 2016 at 4:30am — No Comments

GMs/Owners: To Thrive Look in the Mirror & Be Painfully Honest

I left a 35 year career in automobile retail management eight months ago. I worked as a GM at Dick Hannah, one of the greatest dealer groups in the country, and I loved every moment of it.


I have had many mentors in my life, (grateful every moment for all of them) but I was told by a specific mentor to…


Added by Joe Orr on March 10, 2016 at 7:30am — No Comments

What is Your Definition of Success?

How do you define success: a financial goal, peer recognition or a title or position? Most people think of success in terms of their personal success, but businesses can also be successful.


How do you define whether your dealership is successful? Is it revenue goals,…


Added by Mike Esposito on March 3, 2016 at 8:40am — No Comments

Mike Esposito Honored with a Third Age Achievement Award for Contributions to the Capital Region of New York


Albany, N.Y. – February 22nd, 2016 – Auto/Mate Dealership Systems ( announced today that its president and CEO, Mike Esposito, has been named as a recipient of the "Third Age Achievement Award," presented by the Senior Services of Albany. The award recognizes the achievements of business professionals over the age of 60 who live in the Capital Region of New York. Esposito was honored for…


Added by Mike Esposito on February 22, 2016 at 6:47am — No Comments

If I Surround Myself with Champions, I Can't Help but Win

I’m sure that every management team sits down on occasion to discuss ways to improve dealership operations. Whether that improvement has to do with sales goals, employee satisfaction, or simply lot appearance, typically what happens is that everyone is gung-ho about it and it kicks off great. Then, slowly that momentum…


Added by Joe Orr on February 10, 2016 at 5:24am — No Comments

Modern Culture and the Dealership

We all love this industry and what it can, and has done, for our families, friends, country and our local communities. But, I fear that if we do not stop and take a serious look at where we are as far as operations and culture in our stores today, our future generations may be in jeopardy.


With the…


Added by Joe Orr on January 6, 2016 at 5:32am — No Comments

The Follow-Up

It happens every day. You sit in your morning meetings and you review the daily log from the day before and you ask each salesperson, “What is going on with Mr. & Mrs. Smith?” And then it happens, the salesperson goes blank and gets that “deer in the headlights” look. You wait….. and nothing. Across the table…


Added by Kit Rogers on December 14, 2015 at 5:35am — No Comments

My Accountability Secrets Along with a Results-Driven Report for Your Use

As a dealership manager it can be difficult to get participation and buy-in from your team. During my many years as a general manager, I found that one of the simplest and most effective ways to get a team to work towards a common goal is through accountability. Accountability (when managed lightly) can create…


Added by Joe Orr on September 23, 2015 at 4:30am — No Comments

A Simple Roadmap to Customer Loyalty

Human beings do have a tendency to overcomplicate things. In our industry, there are so many things that we need to deal with on a daily basis - customers, co-workers, employees, bosses, technology - at times it gets overwhelming. I believe that most dealers understand the importance of customer loyalty…


Added by Mike Gorun on September 8, 2015 at 5:30am — 1 Comment

Auto/Mate Does Business Differently; Focusing on Employee Happiness and Doing Right by its Customers

ALBANY, N.Y. – August 10th, 2015 – Auto/Mate Dealership Systems ( announced today the release of a new corporate video that reflects its new marketing initiative, "We Do Business Differently." The goal of the initiative is to raise awareness among auto dealers that Auto/Mate's consistent focus on employee happiness results in a better customer experience for its…


Added by Mike Esposito on August 10, 2015 at 6:36am — No Comments

Why LinkedIn Is Essential for Company Executives

As far as content marketing goes, the most popular types of content educate and help your audience make informed decisions. It’s not enough, however, to simply write a blog article and slap it on your company’s website. All content (great or otherwise) needs syndication of some sort. This could be…


Added by sara callahan on August 5, 2015 at 6:00am — No Comments

Service Departments Need Tune-Ups Too

The service department tends to be the busiest place in a dealership, and service managers must stay in tune with what’s going on. While meetings and discussions can be useful, at times they only result in vague ideas the service staff never acts upon. Just like in any organization, a service…


Added by Richard Holland on June 25, 2015 at 6:00am — 1 Comment

The Pursuit of Happiness: Creating Engaged Employees

Today's market dictates that to succeed as a dealer, you have to create a great customer experience. You have to provide value and give the customer a reason to come back. A great customer experience is now one of the strongest value propositions any dealership can use to increase customer loyalty and…


Added by Richard Holland on June 18, 2015 at 5:00am — No Comments

Service Dilemmas: What Would You Do?

Every dealership has seen this customer—the one who demands to be reimbursed for damage they claim happened while the car was in the dealership’s care, or because of faulty service work. You might find it challenging to deal with these customers, especially when you don’t believe your team is at fault. So what is the…


Added by Richard Holland on May 28, 2015 at 6:00am — No Comments

How to Maximize Profit in Your Service Department

According to NADA statistics from 2014 service and parts sales reached $91billion!

The average dealership net profit for service and parts per month was upwards of $270,000 while new and used-car sales combined net profit per month did not even reach…


Added by Ashley Weidner on May 28, 2015 at 6:00am — No Comments

Monthly Archives












ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


ADM Events

October 2016

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top 5 Automotive Marketing Forum Discussions - 30 Days

3. 2016 J.D. Power AMR Agenda

Posted by Ralph Paglia on October 6, 2016

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service