Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind it? All we hear…Continue
Added by David Metter on January 7, 2016 at 12:00pm — No Comments
These days, if you’re not incorporating mobile effectively in your lead generation strategy then you simply don’t have one. Even if your website is great and your social media activity is working, you’re missing out on a large chunk of the market if you’re ignoring SMS lead generation.
In a recent post I published, a case study is highlighted which focuses on how one dealer has generated more high-quality leads at a…Continue
Added by Ryan Gerardi on December 28, 2015 at 9:00am — No Comments
Are you following up with special offers?
Do you have email templates installed and automated when possible, to make sending out multiple emails to…Continue
Added by Kendra Masters on October 23, 2015 at 9:00am — No Comments
Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the…Continue
Added by J.R. Batchelor on June 30, 2015 at 4:04pm — No Comments
If you’re in business, I’m sure you’ve been introduced to the concept of content marketing.
Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many…
Added by sara callahan on May 13, 2015 at 6:00am — No Comments
Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014. When using this program,…Continue
Added by Jon Floyd on April 20, 2015 at 6:30am — No Comments
Whether you are a auto dealer, contractor, doctor, attorney, mortgage…Continue
Added by Jon Floyd on April 8, 2015 at 5:00am — No Comments
FOR IMMEDIATE RELEASE
Urbandale, IA--November 24th, 2014--Flick Fusion (www.flickfusion.com) today announced the acquisition of Dealer Fusion, a video marketing provider to more than 500 auto dealerships nationwide. Flick Fusion will migrate key features and applications from Dealer Fusion's video platform into Flick Fusion's platform to expand the overall features and performance available to both companies' auto dealer…Continue
Added by Brian Cox on November 24, 2014 at 9:23am — No Comments
It is clear that people are spending more time than they used to, accessing the Internet from their mobile devices. As a matter of fact, according to a report in E-Marketer, a leading marketing news and research company, as of mid 2011, people are on average spending at least one hour engaged on their mobile phones throughout the day. In the United States, that is a 30% increase over the calendar year in 2010. It is safe to say that for the near future, businesses will have to be…Continue
Added by Mike Maggs on July 7, 2014 at 6:00am — No Comments
So once again I ask the question at the heart of the matter.... Mr./MRS Car Dealer PAY ATTENTION HERE.... How many Vendors are YOU Paying who are Selling your Customer Data to Other Vendors for Cash? AND... is your customer information ultimately being sold by vendors you paid to other car dealers who are your competition?
MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is expanding with a new service that lets participating dealers place actual…Continue
Added by Shawn Schwegman on July 17, 2013 at 5:18am — No Comments
If 40% traffic and nearly half of all digital leads coming from smartphones isn't enough to get you 2nd guessing the way you spend your ad budget, maybe a better understand of what's out there will. Today, there are dozens of advertising opportunities and 200k+ apps and games that your customers engage with each day. While most dealerships are content with the highly competitive PPC market, our team has been testing and validating the greater mobile ad space. There is a world of…Continue
Added by Amir Shah on June 18, 2013 at 2:08pm — No Comments
As we all know over 90% of consumers are online when researching and deciding which vehicle that he/she want's to purchase which leads to the inevitable that we must fish where the fish are. Research reveals that effective Internet advertising not only provides dealers with greater reach to car…Continue
Added by J.R. Batchelor on June 13, 2013 at 9:13pm — No Comments
In the initial days of the Internet, it was fairly straightforward. There were few options for the consumer online, and most leads arrived…Continue
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OK part one ended with us discussing using SMS Marketing on the front-end as a virtual tour in our print media, as well as using billboards and contests, and how we can move our numbers in an upward direction to improve our bottom line. With our focus still on…Continue
Added by David Schroeder on April 24, 2013 at 1:30pm — No Comments
A quick jaunt through our reports in January proved most fruitful. I was very excited to see that more than 20% of our customers enjoyed 30 or more appraisal leads for the month of January. The start of a new year tends to be a beleaguered time for dealerships, especially in the Northern states.. As consumers make…Continue
Added by Marc Fishman on February 22, 2013 at 11:36am — No Comments