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All ADM Blog Posts Tagged 'landing' (12)


Influencer
If a Picture Is Worth 1,000 Words, How Many Is a Video Worth?

If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.

 

There was a time in my career when dealers used to complain about having to take multiple…

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Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments


Influencer
YouWho? Why YouTube May Not Be Your Most Effective Video Marketing Option

As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that your video content is available at each and every one of those pit stops the car buyer takes.

Your digital touchpoints are in essence your brand’s points of…

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Added by Timmy D. James on June 6, 2016 at 7:30am — No Comments


Influencer
Two Tips to Differentiate Your Dealership from 99 percent Of Competitors

In order to decrease bounce rates, if a customer clicks on an ad – whether that’s a banner ad, PPC, email ad or one specifically targeted for a mobile device – it is not a good practice to simply take that customer to your home page. Forcing a consumer to then do a second search for the information promised in the ad…

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Added by Brian Cox on June 16, 2015 at 4:00am — No Comments

1 Simple Change For Improved Automotive Landing Page Conversions

In late April, we looked into tactics that…

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Added by Byron Tyers on June 3, 2015 at 9:00am — No Comments

Is Your Dealership’s Online Communication Strategy Driving Customers Away?

In 2015, your dealership’s online communication strategy is more important than ever. This year at Wellington Consulting Inc., 100% of our marketing campaign communications will utilize electronic channels. We strongly encourage dealerships to become increasingly focused on collecting email addresses of customers after vehicle delivery and during the maintenance service checkout process. Email provides an efficient and…

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Added by Byron Tyers on April 2, 2015 at 1:00pm — No Comments

Did your last marketing campaign feature a dedicated landing page?

Have you ever received an email from a company, liked what that email had to say, clicked a link to a website for more information, only to be sent to a website with absolutely no relevance to what you were interested in from the email?

I know I have. After clicking around for a while, hoping to find what you’re looking for, you’ll typically give up and move on to more…

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Added by Byron Tyers on December 15, 2014 at 6:30am — 10 Comments

The Biggest Change To AdWords In The Last 5 Years

It's coming and there is nothing you can do about it.... THE ADWORDS EQUIVALENT OF PANDA!

Over the next several months ALL Google AdWords accounts will be migrated over to Google Enhanced Campaigns and the changes are…

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Added by Larry Bruce on April 24, 2013 at 10:59am — No Comments


Influencer
Landing Page Optimization

Here I was sitting in a landing page optimization course and the first thing they did was throw a formula at me. C=4m+3v+2(i-f)-2a.Thankfully, it really wasn’t a mathematical formula, just a conversion sequence that helped you visualize conversion. Dr. Flint McGlaughlin the founder of MECLABS, the world's…

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Added by Ketty Colom on August 31, 2012 at 6:50am — 5 Comments

Clicks, Conversation and Conversions

Over the past few months social media has taken on a life of its own both in and out of the Retail Automotive Industry. It’s been incredible to watch. Like a shiny new toy I have seen the blogs fill with internet managers talking about social media, the blogs I have posted about social media have gotten 5X the attention in comments than that of others, it seems many are scrambling to involved, as they should. In Fact I recently read an article that the new Mac OS, Snow Leopard is integrated… Continue

Added by Larry Bruce on August 28, 2009 at 10:02am — 4 Comments

Micro-Sites: Gain More Online Traffic by Scott Haugen

Here is another great article I found in the new Digital Dealer Magazine talking about how Micro Sites can be a benifit to your store!



The meteoric rise in gas prices from an average of $2 a gallon to over $4 a gallon has caused a dramatic shift in our industry. Manufacturers are rushing to bring fuel-efficient cars to market as consumers elevate gas mileage to the top of their vehicle “must have” lists. This is a situation ripe with opportunity for your dealership. Although… Continue

Added by Alvin Newton on September 15, 2008 at 3:41pm — No Comments

Automotive Dealers Network. (Digital Micro Sites)



Click Here For the Complete Article!



Let me know how I can help.



Alvin Newton

Newton Digital… Continue

Added by Alvin Newton on May 20, 2008 at 12:00pm — No Comments

Yahoo! Guidance: Ten landing page tips to turn visitors into customers

There’s something about a ten-item list that makes us want to get all Hestonian on you and break out the archaic pronouns, especially when it comes to something like getting people who visit your site to actually buy from you. After all, you work hard to get clicks. What could be more important than turning those clicks into customers?



Convert Your Clicks



But we’re kind of a live-and-let-live… Continue

Added by Ralph Paglia on February 17, 2008 at 3:30pm — No Comments

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