Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.
There was a time in my career when dealers used to complain about having to take multiple…Continue
Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments
As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that your video content is available at each and every one of those pit stops the car buyer takes.
Your digital touchpoints are in essence your brand’s points of…Continue
Added by Timmy D. James on June 6, 2016 at 7:30am — No Comments
In order to decrease bounce rates, if a customer clicks on an ad – whether that’s a banner ad, PPC, email ad or one specifically targeted for a mobile device – it is not a good practice to simply take that customer to your home page. Forcing a consumer to then do a second search for the information promised in the ad…Continue
Added by Brian Cox on June 16, 2015 at 4:00am — No Comments
In late April, we looked into tactics that…Continue
Added by Byron Tyers on June 3, 2015 at 9:00am — No Comments
Added by Byron Tyers on April 2, 2015 at 1:00pm — No Comments
Have you ever received an email from a company, liked what that email had to say, clicked a link to a website for more information, only to be sent to a website with absolutely no relevance to what you were interested in from the email?
I know I have. After clicking around for a while, hoping to find what you’re looking for, you’ll typically give up and move on to more…Continue
Over the next several months ALL Google AdWords accounts will be migrated over to Google Enhanced Campaigns and the changes are…Continue
Added by Larry Bruce on April 24, 2013 at 10:59am — No Comments
Here I was sitting in a landing page optimization course and the first thing they did was throw a formula at me. C=4m+3v+2(i-f)-2a.Thankfully, it really wasn’t a mathematical formula, just a conversion sequence that helped you visualize conversion. Dr. Flint McGlaughlin the founder of MECLABS, the world's…Continue
Added by Alvin Newton on September 15, 2008 at 3:41pm — No Comments
Added by Alvin Newton on May 20, 2008 at 12:00pm — No Comments
Added by Ralph Paglia on February 17, 2008 at 3:30pm — No Comments