Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Learn how to implement and optimize call monitoring in your dealership.
Attendees will learn the importance of having a call monitoring solution in the dealership that will help improve the way incoming phone calls are being handled.…Continue
What you need to know to developing and evolving the Internet Department at your dealership.
We are going to review 4 different Internet Departments that went from 20-30 units online to over 100,…Continue
Added by Sean V. Bradley on February 20, 2013 at 6:33pm — No Comments
Added by Sean V. Bradley on February 15, 2013 at 8:33pm — No Comments
We don’t promote conferences very often. Those who have seen KPA at conferences know that we attend nearly all of them, speak at most, and engage with dealers as our primary reason for going. These things make promotion of the events challenging as we know that we’re getting a benefit from them so it’s almost like “double dipping” when we promote them as well.
Added by Stan Sher on September 29, 2012 at 12:40am — No Comments
Added by Sean V. Bradley on September 15, 2012 at 11:00am — No Comments
How to Improve Internet Lead Quality from KPA - DealerWebinars.com on Vimeo. Instead of changing the status for an internet lead to "dead" or "bad" because there is no phone number…Continue
Added by Stan Sher on August 15, 2012 at 8:26pm — No Comments
For your weekend enjoyment, here's a KPA infographic about the social media companies that are leading their niche in 2012. Understanding the heart and soul of the companies can help us all make choices about where to put our efforts this year and in coming years.
Click to enlarge.…Continue
Added by J.D. Rucker on June 2, 2012 at 12:11am — No Comments
Much of what happens behind the scenes in search engine optimization is shrouded in mystery and secret sauces, but there's one area that is extremely tangible: Results. The goal is to sell more cars. To sell more cars, you need more leads. To get more leads, you need more traffic. SEO can provide that…Continue
Added by J.D. Rucker on October 5, 2011 at 1:28pm — No Comments
Added by J.D. Rucker on August 3, 2010 at 10:27am — No Comments