Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger with search campaigns is the potential for pay-per-clicks to become very expensive, which tends to happen when marketing vendors use a single strategy for all dealerships, and set up campaigns as…Continue
Added by Courtney Evans on March 1, 2019 at 7:00am — No Comments
Added by Steve White on January 9, 2017 at 6:36am — No Comments
Unless you've been living under a rock, you know by now that Google made some major changes recently to the data they provide webmasters.
As of September 23rd Google flipped a switch and made all Google searches secure. This means that organic analytical data (aka organic keywords) is now virtually non-existant for Google traffic.
How do you figure out how to cope in our new "(not provided)" reality? If you're like me, you started Googling (ironically?) for answers. However,…Continue
Added by Leigh Fox on October 14, 2013 at 2:21pm — No Comments
Organic keyword data from Google is about to disappear. Instead of panicking, embrace this change and focus on content.
Got “optimization block”? It happens to the best of us. However, since we now know the average modern car-shopper shops at least eight dealer websites, it’s more important than ever to make sure your website shows up early in their search and doesn’t get lost in the shuffle.
So what do you do when you’re fresh out of killer keyword combos? As Picasso said, good artists copy, great artists steal. Believe it or not this strategy can be…Continue
Added by Greg Bem on July 19, 2012 at 9:28am — No Comments
All referrals start with the keyword. A positive SEO strategy understands brand and location, promotes creativity, and is the path to getting you referrals. Last year Cobalt’s Jon Goad discussed the power of keywords on dealer websites (…Continue
Added by Greg Bem on May 29, 2012 at 3:32pm — No Comments
We often discuss the various techniques surrounding search marketing, content marketing, and the various Google- and Bing- related practices that help dealers drive more traffic to their sites. One of the things that simply doesn't get discussed enough is the very basis behind strong SEO: Keyword Research.
The local area for every dealership is different. There are nuances about many areas that are only known by locals, making it challenging for a vendor in Tacoma to identify keywords…Continue
|The numbers just keep on climbing: 70% of households now use the Internet when searching for products and services, and 97% of Internet users in the U.S. gather their shopping information online. Nearly every one of these shoppers uses a search engine like Google or Bing as the primary way to gather that information and decide from whom they will…|
Added by Camille Forte on February 27, 2011 at 7:49am — No Comments
Added by John Cisar on September 22, 2009 at 8:53am — No Comments
Added by Jason C on May 19, 2009 at 11:59am — No Comments