Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The car-shopping journey has become primarily virtual. Consumers now do most of their research online and learn about dealerships via the internet, and in turn,…Continue
Added by Joseph Little on December 11, 2015 at 10:00am — No Comments
If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This knowledge, however, means your employees’ approach is key in making sure they attract potential customers instead of scaring them off. …Continue
Added by Joseph Little on November 25, 2015 at 4:00pm — No Comments
Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…Continue
Added by Joseph Little on November 18, 2015 at 8:00am — No Comments
A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.
For consumers on car-buying journeys, devices and…Continue
Added by Joseph Little on November 12, 2015 at 10:02am — No Comments
Closed Loop Analysis
|by Dave Hollander, Senior Marketing & Communications Manager|
Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain?…Continue
|by Joe Tarell, Performance Improvement Consultant|
Ask 25 people you know how they feel about buying a car.
Ask them to just give you a one word feeling, a straight off the hip emotion that they associate…Continue