Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I spent 31 years in automotive retail, in every variable role from used car salesperson to GSM, then GM and Dealer Principal.
For most of that time, I was a part of and supported the combative…Continue
Added by Chip King on September 28, 2020 at 6:30am — No Comments
How well do you know your sales and service customers? Not just the customers who have purchased a car in the last month, or the ones who get their cars serviced on a regular basis, but all of your customers?
Considering your dealership has thousands of contacts in its DMS, it’s highly unlikely —and unrealistic—that you know your customers…Continue
Added by Courtney Evans on March 27, 2020 at 7:03am — No Comments
Service retention rates in dealerships have been steadily declining over the last three years, according to Affinitiv’s recent Automotive Loyalty Trends study, which analyzed data from more than 1,000 auto dealerships.
In domestic brand dealerships, service retention rates have dropped from 61.2% to 60.2%. At import brand dealerships,…Continue
Added by Doug Van Sach on March 12, 2020 at 11:34pm — No Comments
Repeat buyers account for an increasing share of new vehicle sales and now represent 31% of all new vehicles purchased at a dealership, compared to 29% a few years ago.
This trend is good news for dealers due to the lower cost of retaining vs. acquiring…
Added by Doug Van Sach on January 24, 2020 at 6:00am — No Comments
Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle.
To retain more of their sold customers, dealers are…Continue
Added by Scot Eisenfelder on July 26, 2019 at 6:54am — No Comments
Most businesses nowadays understand that having a social media presence is imperative for the best exposure to their target audience. However, many dealerships start and stop and are very inconsistent. Perhaps that is because of time. Or, maybe it's because they don't know what to post – which can be a common problem. A problem shared by one of the most…Continue
Added by Paul Moran on May 30, 2019 at 7:22am — No Comments
Are you using Artificial Intelligence (AI) and Machine Learning (ML) to grow your business? I’ve spent my career connecting advances in technology to business, and partner with dealers every day to help them use today’s tech to increase revenue and decrease wasteful ad spend. These dealers have figured out that AI and ML can help them identify people in their markets who are…Continue
Added by Natalie Born on November 2, 2018 at 7:22am — No Comments
The world of retail is setting the pace for embracing how technology is transforming the consumer buying process. The companies who are winning with consumers (Amazon, Netflix, Apple) have stopped looking at marketing by “channels” and are looking at individual human connections. These companies have replaced cookies with actual people.
Added by Jonathan Lucenay on August 24, 2018 at 6:30am — No Comments
It’s a sad fact that current recall repair compliance rates are so abysmal.
Most dealers know it., the Feds know it, state governments know it, and the manufacturers know it. Resolving this recall crisis starts with a notification. But, people simply don’t read recall…
Added by Chris Miller on June 22, 2018 at 6:30am — No Comments
At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view…Continue
Added by Steve White on May 21, 2018 at 6:30am — No Comments
These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same search conducted at their office 30 miles away.
And, to further complicate matters, consumers increasingly shop and conduct their research using multiple devices, making it that much…
Added by Steve White on December 9, 2016 at 6:00am — No Comments
There’s a big push in our industry right now to bring as much of the car buying process online as possible. Startups are entering the space believing that consumers want this ability and automotive vendors of all sizes are creating products to facilitate that.
However, some dealers are afraid to adopt these solutions for fear of loss of control and decreased…Continue
Added by Mike Gorun on October 18, 2016 at 6:59am — No Comments
In my last blog I discussed micro-moments – the critical moments, as defined by Google, in a customer’s car buying journey. I also covered the importance of having a strategy that caters to and attracts a customer’s attention at each touch point.
The 5 moments Google defines as important are: Which car is best? ; Is it right for me? ; Can I afford it? ;…Continue
Added by Timmy D. James on March 24, 2016 at 5:55am — No Comments
In video marketing, many people think that to simply start making videos is enough. While it’s certainly a great start, there’s actually a lot more to it. In fact, I’d even go so far to say that simply beginning to make video at your dealership is more like showing up for your first day of football practice. The coach didn’t simply split everyone into two teams and have a…Continue
Added by Timmy D. James on March 10, 2016 at 6:56am — No Comments
The car-shopping journey has become primarily virtual. Consumers now do most of their research online and learn about dealerships via the internet, and in turn, 70% of the buyer journey is complete before shoppers even…Continue
Added by Joey Little on December 11, 2015 at 10:00am — No Comments
If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This knowledge, however, means your employees’ approach is key in making sure they attract potential customers instead of scaring them off. …Continue
Added by Joey Little on November 25, 2015 at 4:00pm — No Comments
Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…Continue
Added by Joey Little on November 18, 2015 at 8:00am — No Comments
A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.
For consumers on car-buying journeys, devices and…Continue
Added by Joey Little on November 12, 2015 at 10:02am — No Comments
Closed Loop Analysis
|by Dave Hollander, Senior Marketing & Communications Manager|
Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain?…Continue
Added by CDK Global on August 14, 2014 at 11:30am — No Comments
|by Joe Tarell, Performance Improvement Consultant|
Ask 25 people you know how they feel about buying a car.
Ask them to just give you a one word feeling, a straight off the hip emotion that they associate…Continue