Professional Community for Car Dealers, Automotive Marketers and Sales Managers
There is a crisis going on at our dealerships. And it’s called “Addendums”. This is a sore subject with many, as everyone has different viewpoints as to the functionality of addendums. You’re required to keep reading this blog. It costs you $50, but it’s required. Everyone has to pay that reads it.
Sounds pretty stupid, huh? Dealers are using addendums to generate additional profit per vehicle (likely because they are…
I just came back from NADA in Orlando, FL, which was a great show. However, with all the wonderful things I ran into at the show, I honestly think that one of the highlights was seeing U.S. Army Veteran and Automotive Sales Trainer Joe Verde make the winning bid of $26,000 on a 2011 Fat Boy Harley-Davidson motorcycle. You can view the video here: http://ow.ly/hIWub .The live auction event, sponsored by NADA and ADESA, was held to benefit wounded…Continue
Added by sara callahan on February 14, 2013 at 11:30am — No Comments
Even with Facebook, for instance, sorting through…Continue
Warning! Some of these services can be highly addictive! Take Viddy for example. In preparing this post, I was surprised at how effective and uterly captivating the site's short-form clips can be.
So who might be able to break through in future? Here are five candidates who could…Continue
Added by Joe Schwartz on January 8, 2013 at 4:30am — No Comments
Added by Joe Schwartz on January 7, 2013 at 3:52pm — No Comments
Mobile video is quickly becoming a mass consumer phenomenon, much as digital…Continue
Added by Joe Schwartz on January 7, 2013 at 1:30pm — No Comments
With mobile advertising set to grow by 67% in 2013, it’s a hot and controversial topic that is generating strong opinions on all sides. Some claim that mobile isn’t a good investment choice while others think it’s the only place to spend advertising dollars.
Added by Joe Schwartz on January 6, 2013 at 6:14pm — No Comments
I don't know about you, but even social marketing professionals can get it wrong. And because you only may have one chance to create the right first impression on the social web, it’s important to get it right.
Here’s an infographic with the different dimensions so you can deliver the precise visual messaging.…Continue
Before delving into these questions more deeply, I suggest to them that it is a good idea to take a pass at establishing some basic metric for determining…Continue
Added by Joe Schwartz on January 4, 2013 at 8:00pm — No Comments
Like many people, worthless emails reach our inbox every single day. Recently, there has been one common theme that every piece of spam or advertisement email has in common. That is the email Header.
It is very commonplace to insert a Header into all dealership emails. The majority of mystery shop responses we receive include the dealership’s header emblazoned across the top. While we understand that it immediately brands your dealership to the person opening the email, we believe…Continue
Disclaimer: I must preface this by saying it not intended to make any enemies or friends. This is not meant to hurt anyone’s business, call out how they perform for their clients, highlight weaknesses or put stock in one product over another. This was nothing more than a simple experiment.
I was out to dinner with my wife recently when I ran into an old college acquaintance. Very quickly I discovered that she works in our industry…Continue
Added by Joe Webb on May 23, 2012 at 8:30am — No Comments
Very often, the most popular person in the room is the one with the largest microphone. Sometimes, the person everyone is listening to just has the most important things to say. Others are recognized just because they are always right there, in your face. So I ask… who do you think is the loudest in the automotive industry?
I know this is going to be a sensitive subject. I don’t want feelings to be hurt. This is subjective. When you hear the word “loudest”, whom do you think…
Creating a basic structure for your Internet department should be one of the simplest tasks for a dealer. Unfortunately, too many decision-makers at dealerships attempt to get in the way of how an Internet department operates. One primary…Continue
I arrived roughly 10 minutes early to train a new dealer client last week. I meandered around the showroom trying to get a feel for who they were as a store and how they presented their dealership brand. That’s when I came across a salesperson sitting at his desk with a very familiar CRM…Continue
Make sure to…Continue
Added by Arnold Tijerina on October 19, 2011 at 6:43am — No Comments
In light of some of the potentially-frustrating or miraculous changes impending on ADM (depending on which way the cookie crumbles), I thought I would take a moment to talk about the Peter Principle.
For those that don’t know, the Peter Principle is the idea where someone is promoted to the point of incompetence. They simply work their way into a job with duties their not capable of fulfilling. It is a virus that happens far too often in our industry. Someone is good at…Continue