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Ralph Paglia's Blog Posts Tagged 'is' (10)

Porsche is Automotive Brand of Las Vegas Food & Wine Festival

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Added by Ralph Paglia on August 3, 2019 at 9:30am — No Comments

Weed Out the Confusion

Weed Out the Confusion: One-Third of Teens Think Driving Under The Influence of Marijuana is Legal in States Where Recreational Use By Adults is Permitted…

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Added by Ralph Paglia on October 13, 2017 at 11:00am — No Comments

Why is the Chevy Volt such a Tough Sell?

Why is the Chevy Volt such a tough sell?

Insight from Edmunds.com Chief Economist Dr. Lacey Plache:

“The fact that GM is now facing an oversupply of Volts suggests that consumer…

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Added by Ralph Paglia on March 2, 2012 at 5:52pm — No Comments

Don't Like How Web is Impacting Auto Industry? Blame It On The Kids!

Blame It on the Youth

Written by Brian Solis - If you want to know where the future is headed, sometimes telling clues reside in how the youth of the world interact and share with one another.

 

With the rise of the Golden…

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Added by Ralph Paglia on April 27, 2011 at 7:53pm — 1 Comment

Not All Online Advertising Networks are Created Equal! Why is Specific Media Better?

Specific Media's extensive insight into actionable consumer data is unmatched in the industry. When integrated with the company's advanced targeting platform and Premium Network, this powerful combination gives advertisers the ability to target consumers with unsurpassed scale and accuracy. For case studies, information and more visit www.specificmedia.com. ADP Digital Advertising is proud to provide the Specific Media Ad network within their suite of… Continue

Added by Ralph Paglia on June 28, 2008 at 10:30pm — No Comments

What is a Search-Engine-Friendly URL?

Question: I keep hearing that "search-engine-friendly URLs" make a big difference when it comes to getting your site placed higher in nonpaid search results. Is this true? And what exactly is a search-engine-friendly URL?



Answer: A search-engine-friendly URL is a well-formed path that contains a domain, appropriate keywords and a proper directory structure that is free of "dynamic parameters" that pass data.




For example,… Continue

Added by Ralph Paglia on June 24, 2008 at 3:00pm — No Comments

What is a Search-Engine-Friendly URL?

Question: I keep hearing that "search-engine-friendly URLs" make a big difference when it comes to getting your site placed higher in nonpaid search results. Is this true? And what exactly is a search-engine-friendly URL?



Answer: A search-engine-friendly URL is a well-formed path that contains a domain, appropriate keywords and a proper directory structure that is free of "dynamic parameters" that pass data.




For example,… Continue

Added by Ralph Paglia on June 24, 2008 at 3:00pm — No Comments

The CRM Profit Center Concept - When Time are Tough, This is an Effective Way to Justify the Cost of a BDC

In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on my previous 24 years of experience in developing

"CRM Programs" for both dealerships and car companies, I knew that effectively communicating the concept of a CRM Profit Center to Courtesy's entire management was one of my first essential objectives.



This brief article was… Continue

Added by Ralph Paglia on June 13, 2008 at 11:00pm — No Comments

Dealership Microsites Have Marketing Managers' Attention... But success is not guaranteed!

If you build a dealership microsite, car buyers and service customers will come, they will engage and you can get the data to prove it. That is the main finding of a newly released Keynote Competitive Research study conducted in October 2007. The company tracked reactions of consumers planning to buy an… Continue

Added by Ralph Paglia on April 28, 2008 at 7:00am — No Comments

Google: What Goes Up... Ad clicks are flat, the stock is falling. Can the enchanted corporate giant keep the magic from fading?

Google (GOOG) is finally discovering gravity. First, the company missed Wall Street revenue forecasts in the fourth quarter for the first time. Then a pair of reports from market researcher comScore (SCOR) ,… Continue

Added by Ralph Paglia on April 5, 2008 at 9:00am — No Comments

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