Brian Pasch's Blog Posts Tagged 'irm' (9)

This blog post was inspired by Tony Rhoades today, when he commented on a blog post about ZMOT saying "By the way what is SEO again?".

 

If you have…

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Change once again is rocking the automotive digital marketing world as Google today drops the third party review counts from its yellow stars.  ONLY reviews directly posted on Google Places are showing.  This screen shot of BMW of Scherville showed all the DealerRater reviews last week in their star counts but not today.

 

This is what their Google Places…

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Google has always enabled you to track what people say about you online with Google Alerts but they have now made it easier for anyone to track their online reputation with a new tool in the Google Dashboard called "Me on the Web".

The new set of tools makes it easier for anyone or dealers to see what is posted on the web using their name.  The…

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One observation from the NADA Convention was the number of website vendors that were integrating social media monitoring and reputation management tracking tools into their client dashboard. Two such companies I had a demo with were @utoRevenue and Dealer.com.



The shift to integrate social media tracking and reputation management alerts will eventually limit the business upside of stand alone reputation management software companies and social media syndication… Continue

Amen! Car dealers can now respond to negative reviews on Google Maps!

The feature that many dealers have been waiting for is finally here. If you have verified your Google Maps listing proving that you are the owner, you can now respond to any comments, positive or negative, when you are logged in to your account.

This is great news for dealers who have an Automotive Internet Reputation Management (IRM)…

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I want to congratulate the dealers that made the DealerRater Dealer of the Year award which was just announced. DealerRater has been expanding their services to dealers outside of just IRM and these awards are just another way they are helping dealers brand themselves based on the reviews of their customers.



I also wrote last week about the fact that dealers in their Dealer Rater Certified program can add live inventory to their Facebook Fan Pages. If you didn't have a chance to read… Continue

EDITOR'S NOTE: We have received an update that "Surcher" is no longer available, but that a viable replacement is as follows...

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A new Bronx Nissan dealership opened on the former location of Cox Nissan which was closed for a number months prior to Teddy Nissan acquiring the property.

The Teddy Nissan team are bringing a fresh…

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Auto dealers who are seeking to increase the visibility of their website on the Internet need to seek out a variety of tools to reach their target market. Some car dealers are starting to use a blog and participate in social networking websites but many seem to avoid regular monthly press releases. Press releases should be part of your Automotive SEO strategy.



Dealership staff has made comments to me that they feel a press release has to be… Continue