Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?" …Continue
This article is re-posted with Brian Hoecht's permission from: http://www.ai-dealer.com/Vehicle_Pricing.html
When setting up the Ai-Dealer ecommerce shopping cart for vehicles, many dealers find themselves pricing their inventory for the first time. Having been asked by new dealer clients four times this week "what would you recommend?" I felt the makings of this week's newsletter.
I'll get rid of any shred…Continue
Added by Ralph Paglia on January 14, 2008 at 6:30am — No Comments