Professional Community for Car Dealers, Automotive Marketers and Sales Managers
There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest…Continue
How does your dealership acquire its most desirable pre-owned inventory? Aren’t the vehicles you previously sold your best candidates…aren’t they the vehicles your market wants most and that hold their gross best?
Sure they are. Trouble is, given the increasing buy cycle gap, most dealers aren’t seeing the trade opportunities for such models as they’d like. …Continue
Added by Jeff Cotton on August 26, 2014 at 9:00am — No Comments
FOR IMMEDIATE RELEASE
Urbandale, IA--August 25th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, announced today that Tim James, Vice President of Sales with Flick Fusion, will present "Video Marketing Tips, Trends & Practical Uses" at the upcoming Digital Dealer Conference & Exposition in Las Vegas, NV. Auto dealer…Continue
Added by Brian Cox on August 25, 2014 at 10:04am — No Comments
It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to your home page.
If the searcher is not taken directly to the content they…Continue
Added by Brian Cox on August 25, 2014 at 4:00am — No Comments
Urbandale, IA--August 18th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today introduced the first video marketing platform for auto dealers that automates the video production process, increases organic SEO rankings, increases conversion rates and generates more leads to the dealership. With the addition of several recent and planned product roll-outs, Flick Fusion is also the industry's only…Continue
Added by Brian Cox on August 18, 2014 at 5:44am — No Comments
As a sales and marketing professional, you probably learned a long time ago that the best way to present your products is by using words that paint a picture. Not just any picture, a picture that puts each shopper in the picture; helps them visualize owning your product; and then mentally experience the emotional…Continue
Added by Timmy D. James on August 8, 2014 at 6:22am — No Comments
One of the pain points I frequently hear from dealers is how to acquire frontline pre-owned vehicles for their stores. Having an available solid inventory of used vehicles for customers is imperative. Not everyone will be able to (or even want to) buy a new vehicle. To run smoothly and continuously generate…Continue
Savvy dealers are turning to low cost alternatives like Facebook and Twitter and other social media outlets as their alternative. Not only is it free, but it can help you interact with your future and existing customers in real-time. It's no secret that Dealers will do just about anything to…Continue
According to AutoMD.com, more than three-quarters of respondents to a 2012 car-buying attitude survey found that “78% now say that 10+ years (or until it dies) is the appropriate vehicle lifespan. Most telling is that over half say that a better economy would not change their habit of holding onto their vehicle longer.”
You may feel shackled by this reality, but in fact you have much control over how the buy cycle influences your dealership. I can make such a statement because this…Continue
Added by Jeff Cotton on March 4, 2014 at 8:30pm — No Comments
This years NADA was definitely one for the books. Taking place in one of the best cities in America, New Orleans, LA. The times to be had were extremely fun and the information we gathered on the auto industry was insightfully eye opening.
The convention center was like a massive maze of everything auto with our friends being scattered…Continue
Added by Josh Knutson on January 28, 2014 at 7:39am — No Comments
Its that time of year again, when we all gather in the largest building NADA find and consume everything auto. As we approach one of the biggest conferences of the year we take a look at what to expect.
Technology has the pedal to…Continue
Added by Josh Knutson on January 14, 2014 at 7:00am — No Comments
Mobile has gained some major horsepower in the automotive industry in 2013, and with technology continually expanding at rapid rates, 2014 is sure to be one for the…Continue
Added by Josh Knutson on January 8, 2014 at 6:30am — No Comments
INDIANAPOLIS (December 6, 2013) – MaxTradeIn™, the free online marketplace that gives car owners the ability to trade in or…Continue
Added by Rachel Boyle on December 11, 2013 at 10:54am — No Comments
From glasses, to watches to clothing, wearable technology is the next wave of our digital world interweaving with our automotive lives.
Technology truly succeeds when it helps us make a process or way of life more productive and beneficial and the future holds a huge market…Continue
Added by Josh Knutson on December 10, 2013 at 8:31am — No Comments
Some clouds are huge, with small silver linings. Other clouds are small, dwarfed by the silver lining they bring. This cloud snuck up on many dealers who rely upon Craigslist (CL) to generate a steady source of leads: now, all posts by dealers for their cars and trucks will cost $5 each.
Gone are they days of capriciously spamming the CTD (Cars and Trucks by Dealer) board with hundreds of ads. And I, for one, welcome it. Because now, gone too are the days of…Continue
Added by Justin West on December 3, 2013 at 11:39am — No Comments
However, as many other dealers were doing it, they felt that they needed to as well. At first they were static, very basic websites, with very little information. Along came…Continue
There has been plenty of controversy about cars.com and other vendors taking dealers inventory and feeding them to some really nasty anti-dealer sites such as cargurus.com. I believe that Jim Ziegler has done a great job standing up for the automotive retail community by fighting for what is right. I am…Continue
Added by Stan Sher on May 26, 2013 at 10:41pm — No Comments
I have no desire to build…Continue
What the following reasons provide are valuable talking points to discuss opportunities with a CRM solution or problem you may be experiencing in your store. Admittedly the title to this article is very tongue in cheek, especially since I serve dealerships in my…Continue
Added by Jake Wirth on December 3, 2012 at 7:00am — No Comments
For those you that have been in the auto industry for a while, you have seen the shift in marketing strategies. It has gone, in just a few short years, from a sales lot full of streamers, banners and lurking sales people, to making room in the dealership for an IT staff to build a website for your dealership complete with links to your Facebook, Twitter, Google+ and any other social media account you desire. My previous experience in the automotive industry was pre-internet, so seeing the…Continue
Added by Crystal Brown on November 28, 2012 at 6:00am — No Comments