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All ADM Blog Posts Tagged 'inventory' (114)

Facebook Marketplace: A Dealership Primer - Part 3: Vehicle Merchandising

Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In …

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Added by Todd Smith on November 29, 2018 at 7:00am — No Comments

Three Merchandising Best Practices to Maximize Inventory Turn

In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell something nobody knows you have. And, with thousands of competing vehicles available to car buyers online, a stock photo or “photo…

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Added by John Wingle on September 18, 2018 at 7:04am — No Comments

Turn Rate: Is Your Inventory Invisible?

Few would argue that incoming inventory is just as important as outgoing inventory. Yes,…

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Added by John Wingle on September 10, 2018 at 7:00am — No Comments

An Effective Social Media Presence Takes More than Simply Posting Content

Dealerships are coming around and increasingly realize the importance of having a good social media presence.

Perhaps it’s due to the reach and effectiveness of social media ads, or the ability to stay top-of-mind with customers – both existing and…

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Added by Paul Moran on August 23, 2018 at 7:00am — No Comments

The Importance of Cohesion for Multi-Store Marketing: Consistency is Key!

In the old days of traditional advertising, best practices advised that a consumer needed to hear or see the message three times before they remembered it. The same concept applies to all dealership marketing -- including on-the-lot.

 

When it comes to your lot, focus on the identity and branding of your specific dealership and/or group by defining and…

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Added by John Wingle on August 22, 2018 at 6:43am — No Comments

In Video Marketing, the Car Should Be the Star

Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost every platform has shifted to a video-centric algorithm.  

 

I’ve spoken many times about the types of video a dealership should produce outside of inventory videos to create an emotional connection to your brand, dealership and…

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Added by Timmy D. James on February 15, 2018 at 4:54am — No Comments


Influencer
Your 2018 Budget: Volume and Gross Budgeting for Sales

How is your budget shaping up for 2018? Having fun yet?

This is the second part in a series of blogs on how to create a budget that will help you 
achieve your growth goals. In Part 1, I…

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Added by Kip Miles on December 13, 2017 at 6:30am — No Comments

Master Video Fundamentals Before Going Social

When I talk to dealers about video marketing, one question I get asked a lot is "What about social?"

In particular the marketing folks want to know what…

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Added by Timmy D. James on November 9, 2017 at 6:30am — 1 Comment

How to Convince Online Shoppers to Buy Your Vehicle Vs. the Competition

How do you convince a customer se…

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Added by Devin Daly on October 17, 2017 at 6:30am — No Comments

Interaction isn’t ALL you should Measure: Pay Attention to What’s Working!

(Part 4 of a 4-part blog series on vehicle merchandising) 

 …

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Added by Devin Daly on August 30, 2017 at 6:39am — No Comments

Empower Your Sales Team for Better Performance

In my lifetime I have visited hundreds …

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Added by Bill Wittenmyer on August 30, 2017 at 6:30am — No Comments

Interaction is Key: 5 Inventory Web Display Best Practices

(Part 2 of a 4-piece blog series on vehicle merchandising) 

 …

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Added by Devin Daly on August 10, 2017 at 6:44am — No Comments

4 Tips to Master Your Dealership’s Online Presence: Show Your Assets

(Part 1 of a 4-…

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Added by Devin Daly on July 24, 2017 at 7:30am — No Comments

When States Fight Back

I’ve written a lot about recall awareness and how dealers can position themselves to be champion…

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Added by Chris Miller on May 31, 2017 at 7:00am — No Comments

What Happens When Recalls Start Influencing Buyers?

With the massive onslaught of vehicle recalls it is pretty much guaranteed that all parties involved are paying attention. Today that ranges from consumers to OEMs to dealers to insurance companies; and tomorrow that will soon include rideshare companies like Uber and Lyft.

 

One of the biggest, and perhaps most well-known recalls, is unrepaired Takata airbags…

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Added by Chris Miller on March 10, 2017 at 10:34am — No Comments

Winning the Marketing Game Is About Being Consistent

Baseball players are famous for their superstitions and rituals when performing. Some will refuse to shave. Some will wear their hat backwards. Some will wear the same pair of underwear every game. Do they know if those superstitions or rituals affected the outcome of the game? No. Does it matter? No. Why? Because the players are doing the same thing, in every game, the same…

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Added by Timmy D. James on March 2, 2017 at 4:54am — No Comments

Inflatable Gorillas or Videos?

Most dealers have spent many years in the car business. They know what it takes to sell cars. They know when a customer walks onto the lot, the salesperson must give a professional presentation while being able to emotionally connect with and excite the customer into making that purchase.

 

To this end, most dealers are really great at merchandising their…

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Added by Timmy D. James on December 22, 2016 at 6:05am — No Comments

AutoBase Selects Flick Fusion's Smart Flicks as Video Marketing Platform for Auto Dealer Inventory Video Solutions

Urbandale, IA--December 19th, 2016--Flick Fusion announced today a new partnership with AutoBase (www.autobase.com), a leading provider of inventory merchandising solutions for auto dealerships. AutoBase selected Flick Fusion's Smart Flicks video marketing platform to provide its customers with a full-service solution for implementing video marketing strategies. AutoBase…

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Added by Timmy D. James on December 19, 2016 at 6:47am — No Comments

LotPop Releases Inventory Scoring System, LotScore, Focuses Used Car Managers on Top Metrics that Drive Retail Margin

Olathe, KS, November 15, 2016 – LotPop, the virtual dealership management team for franchised new car and independent used car dealerships, announced today LotScore powered by LotPop, a weekly report of a dealers’ top inventory, market and pricing indicators to help drive more used car sales at higher margins. 

LotScore will challenge dealers to question how they traditionally look at inventory management. 

“Dealers using inventory management systems have access to so…

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Added by Jim Leman on November 15, 2016 at 1:26pm — No Comments

Kia of Puyallup Increases Website Visitors, Video Views and Sales with Flick Fusion's SmartFlicks Video Marketing Platform

Urbandale, IA--November 15th, 2016--Kia of Puyallup has increased the volume of its website visitors by 23 percent, video views by 500 percent, new car sales by six percent and used car sales by three percent since implementing a new video marketing strategy using…

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Added by Timmy D. James on November 15, 2016 at 10:00am — No Comments

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