Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
When it comes to car buying, not very many. Emotions often take center stage.
Don’t get me wrong. There’s nothing inherently bad about…Continue
Added by Bill Wittenmyer on October 14, 2020 at 1:00pm — No Comments
If you have been to a wholesale market, you must have noticed that 4-5 out of hundreds of shop draw maximum number of customers, while the rest are doing just average.
Why do some people excel, while others, despite selling the same product…
Added by CharlesDonnell on March 26, 2018 at 12:30am — No Comments
Once considered to be the cutting edge of the car industry, American automotive giants, Ford, suffered in recent years and became a slightly marginalised and tired brand. With new car makes superseding their popularity, they put their marketing department to the test and came up with a brand strategy that has breathed life back into Ford.
Focusing on a fresh and modern branding on their new generation of cars, Ford’s marketing efforts have…Continue
Added by Leona Zoey on December 4, 2016 at 12:30am — No Comments
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers…Continue
Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments
Added by Ralph Paglia on September 6, 2008 at 12:00pm — No Comments
Added by Ralph Paglia on February 17, 2008 at 3:30pm — No Comments