Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Stan Sher of Dealer eTraining discusses how sales management needs to properly work with the internet sales and BDC department. This includes understanding the functions of the department and what each person in the department does. While it is important to monitor and…Continue
Added by Stan Sher on December 20, 2013 at 3:32am — No Comments
Welcome to Part 4 of a live dealership case study. This is the final chapter of a 6 week project. You can catch up by reading part 3…Continue
Welcome to Part 1 of what will be a major real live hands on case study. Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home. The owner is a female and a real entrepreneur that is a partner in two other dealerships and also owns a wireless retail business with multiple locations. The store is a family environment and has been in business for over 30 years under her control.
She was looking for someone to come in…Continue