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It's a big step for some dealers to make the choice to add live chat to their dealership website to increase leads, and often a bigger decision to use a hosted service with outside operators – even if it's only as a backup option. So, why worry about having a hosted live chat service now? Continued below graphic...…Continue
Added by Big Tom LaPointe on November 13, 2013 at 9:17am — No Comments
Beware of the Pitfalls That Come With Lead Scoring Systems
There are several automotive industry technology suppliers offering various automotive sales Internet Lead Scoring solutions for deployment and implementation in a variety of ways at Tiers 1, 2 and 3. They are:
How long do you follow up with your Internet leads? What about your inbound phone calls that you haven’t set appointments for? You might answer these questions with numbers from 90 to 120. 15 to 30. 60 days. Forever. You answer this way because that is the process you built in your CRM. Allow me to tell you that this isn’t happening.
There is one thing a CRM cannot do and that is stop your sales team from taking the easy way out. (That takes management). My team…Continue