Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'internet' (246)

8 Things Dealers Can Do To Increase Their Show Rates

When handling Internet leads, the lack of response by customers, the appointments that don’t show and the unrealistic expectations often frustrate internet managers and dealers. Show and closing rates in the low to mid-teens is not uncommon, compared to the total number of leads received.

 

I thought I…

Continue

Added by David Metter on August 24, 2015 at 5:30am — No Comments

Your Brand Is Your Reputation

Your Brand Is Your Reputation

Worried About Your Business's Reputation?

Businesses that have great reputations attract more customers and produce more sales. Customers will be happy, and they will tell others about their experience with you. Safeguarding your business reputation is…

Continue

Added by Jonathan Floyd on June 17, 2015 at 6:30am — No Comments

St. Louis SEO Company Breaks Tradition With Money Back Guarantee

St. Louis SEO Company Breaks Tradition With Money Back Guarantee

 Local SEO Company does the unbelievable by offering small business owners an iron-clad money back guarantee with their SEO services.…



Continue

Added by Jonathan Floyd on June 6, 2015 at 6:30am — No Comments

Twitter Can Be Used For Business Branding?

Twitter Can Be Used For Business Branding?

Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014.  When using this program,…

Continue

Added by Jonathan Floyd on April 20, 2015 at 6:30am — No Comments

The Most Important Piece of Social Media Content

Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they attempt to monetize themselves by reducing the organic reach in an effort to make businesses pay for exposure. On the other side, companies fight for eyeballs with the content they pay for posting.

However, the content that most social media users really care about is user-generated content.…

Continue

Added by Paul Moran on April 14, 2015 at 5:44am — No Comments

Does Social Media Sell? A Harvard Professor Says No

An interesting article published in the Harvard Business Review by a Harvard professor makes some claims that many would argue against. Senior Lecturer, Frank Cespedes, argues that social media doesn’t affect the bottom line for companies and, due to that, is a waste of time.

Perhaps the most compelling reason for his conclusion is that the available metrics focus mainly on “likes, tweets,…

Continue

Added by Paul Moran on April 7, 2015 at 9:59am — 2 Comments

ActivEngage’s Live Chat Secrets Revealed

At ActivEngage, we’re not just at the cutting-edge of chat technology, we also eat, sleep, and breathe live chat strategy. Our unique methods have helped us become the most trusted live chat provider in the automotive industry.



Today, we want to share some of our best-kept chat secrets that will undoubtedly increase your…

Continue

Added by Lisandra Ramos on April 1, 2015 at 11:30am — No Comments

What Are The Nuts & Bolts Of Internet Marketing?

What Are The Nuts & Bolts Of Internet Marketing?

A few years ago Internet Marketing was pushed as the next big thing, and now it is pushed as the ONLY thing. It is supposed to be the…

Continue

Added by Jonathan Floyd on April 1, 2015 at 5:30am — 1 Comment

How to Get the Phone Number... Asking Web Leads for a Phone Number

Even the BEST dealership in the nation only converts 15% of their online leads into sales, while the average dealership is hovering around the 5% mark (converting 1 in 20 leads).

A large number of leads aren’t providing phone numbers, but the data teaches us to get these people on the phone if we want even a chance at selling them.  Keep these 3 concepts in mind when asking for a customer’s phone number.

1. Keep it short.

As you’re…

Continue

Added by Ben Laurent on March 31, 2015 at 1:29pm — No Comments

Repair Your Dealership’s Fixed Ops Strategy

Jiffy Lube. Valvoline. Pep Boys. Midas. These are the names your shoppers see when they search the Internet for service and parts options.



Why?



Because although dealers have made great strides in digital marketing, the majority of their online efforts are geared towards moving inventory, not fixed operations.



To help your service and parts get to the…

Continue

Added by Lisandra Ramos on March 11, 2015 at 6:35am — No Comments

Defining Audience Management?



Dana Fornasar, Sr. Product Marketing Manager
by Dana Fornasar, Sr. Product Marketing Manager

#audiencematters

We've been talking a lot lately about "audience" and "…

Continue

Added by CDK Global on February 12, 2015 at 2:06pm — No Comments

Automotive Dealership Internet & Phone Sales Training-J.R. Batchelor

Added by J.R. Batchelor on February 5, 2015 at 10:27pm — No Comments

The Right Path to Get Your Dealership Back in the Driver's Seat and on the Road to the Sale



Rob Campbell, Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

The Right Path to Get Your Dealership Back in the Driver's Seat and on the Road to the Sale

When I first came into the car business, I was taught the 10-step Road to the Sale. It went like this: dealership road to the sale

The Road to the…

Continue

Added by CDK Global on February 2, 2015 at 3:00pm — No Comments

Is Your Dealership Taking Advantage of Live Chat Data?

In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers -- and how this can help improve your dealership’s follow-up processes.



But what about the trackable data acquired through live chat outside of the content in a conversation -- such as consumer click path and the…

Continue

Added by Lisandra Ramos on January 15, 2015 at 9:30am — No Comments

Use Live Chat to Build Rapport With Shoppers

People buy from businesses they like, trust, and know -- which is a big reason why establishing rapport is so important in the sales process, both on the showroom floor and on your dealership’s website.

The number one reason live chat will fail at your dealership…

Continue

Added by Lisandra Ramos on January 6, 2015 at 12:00pm — No Comments

Use Live Chat to Promote Your Dealership’s Competitive Advantages

In a perfect world, shoppers would be able to find your dealership’s unique selling points, such as your amenities, “why buy” statements, and your specials on your website.

However, that’s not always the case. Many times websites have too much or too little information, or shoppers are just too lazy to navigate the pages and find a reason to buy from you.

If you aren’t providing an effortless online shopping experience, chances are these shoppers…

Continue

Added by Lisandra Ramos on November 13, 2014 at 9:43am — No Comments

Don’t Get Distracted by Gadgets and Gizmos: Master the Basics to Succeed

For years, dealers have been inundated with technology. Salespeople from every vendor in the automotive space are continuously calling to present the latest and greatest product that is going to supercharge your sales. Great salespeople can convince a dealer or general manager to try…

Continue

Added by Brian Cox on November 11, 2014 at 5:30am — No Comments

Automotive Dealership Sales Training Strategy & Process- J.R. Batchelor

Added by J.R. Batchelor on October 28, 2014 at 6:31pm — No Comments

Monthly Archives

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2015   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service