Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they attempt to monetize themselves by reducing the organic reach in an effort to make businesses pay for exposure. On the other side, companies fight for eyeballs with the content they pay for posting.
However, the content that most social media users really care about is user-generated content.…Continue
Added by Paul Moran on April 14, 2015 at 5:44am — No Comments
An interesting article published in the Harvard Business Review by a Harvard professor makes some claims that many would argue against. Senior Lecturer, Frank Cespedes, argues that social media doesn’t affect the bottom line for companies and, due to that, is a waste of time.
Perhaps the most compelling reason for his conclusion is that the available metrics focus mainly on “likes, tweets,…Continue
At ActivEngage, we’re not just at the cutting-edge of chat technology, we also eat, sleep, and breathe live chat strategy. Our unique methods have helped us become the most trusted live chat provider in the automotive industry.
Today, we want to share some of our best-kept chat secrets that will undoubtedly increase your…Continue
Added by Lisandra Ramos on April 1, 2015 at 11:30am — No Comments
A few years ago Internet Marketing was pushed as the next big thing, and now it is pushed as the ONLY thing. It is supposed to be the…Continue
A large number of leads aren’t providing phone numbers, but the data teaches us to get these people on the phone if we want even a chance at selling them. Keep these 3 concepts in mind when asking for a customer’s phone number.
Added by Ben Laurent on March 31, 2015 at 1:29pm — No Comments
Jiffy Lube. Valvoline. Pep Boys. Midas. These are the names your shoppers see when they search the Internet for service and parts options.
Because although dealers have made great strides in digital marketing, the majority of their online efforts are geared towards moving inventory, not fixed operations.
To help your service and parts get to the…Continue
Added by Lisandra Ramos on March 11, 2015 at 6:35am — No Comments
|by Dana Fornasar, Sr. Product Marketing Manager|
We've been talking a lot lately about "audience" and "…Continue
Added by CDK Global on February 12, 2015 at 2:06pm — No Comments
Added by J.R. Batchelor on February 5, 2015 at 10:27pm — No Comments
|by Rob Campbell, Performance Improvement Consultant|
When I first came into the car business, I was taught the 10-step Road to the Sale. It went like this: dealership road to the sale
The Road to the…Continue
Added by CDK Global on February 2, 2015 at 3:00pm — No Comments
In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers -- and how this can help improve your dealership’s follow-up processes.
But what about the trackable data acquired through live chat outside of the content in a conversation -- such as consumer click path and the…Continue
Added by Lisandra Ramos on January 15, 2015 at 9:30am — No Comments
People buy from businesses they like, trust, and know -- which is a big reason why establishing rapport is so important in the sales process, both on the showroom floor and on your dealership’s website.
The number one reason live chat will fail at your dealership…Continue
Added by Lisandra Ramos on January 6, 2015 at 12:00pm — No Comments
In a perfect world, shoppers would be able to find your dealership’s unique selling points, such as your amenities, “why buy” statements, and your specials on your website.
However, that’s not always the case. Many times websites have too much or too little information, or shoppers are just too lazy to navigate the pages and find a reason to buy from you.
If you aren’t providing an effortless online shopping experience, chances are these shoppers…Continue
Added by Lisandra Ramos on November 13, 2014 at 9:43am — No Comments
For years, dealers have been inundated with technology. Salespeople from every vendor in the automotive space are continuously calling to present the latest and greatest product that is going to supercharge your sales. Great salespeople can convince a dealer or general manager to try…Continue
Added by Brian Cox on November 11, 2014 at 5:30am — No Comments
Added by J.R. Batchelor on October 28, 2014 at 6:31pm — No Comments
25 Things Veteran Managers Need to Hear
(But don’t want to…)
In life, we all need someone to just tell us the hard truth. Even when it’s something we really don’t want to…Continue
I have a lot of vendor friends and consultants I really love. In fact, I'm so popular, I make new friends among the vendors every day. My dealer says I spend way, way too much time with them when I should be working. But I just love talking to…Continue
Whenever you get to read those "top lists" of internet marketing tips for business owners, one of the first tips will inevitably be: you have to blog! That does occasionally sound a bit too patronizing, however, the proponents of business blogging are always right, regardless of which business niche you occupy. Many business owners make an excuse that their niche is too "dry" to warrant a blog, yet you can’t really use that one because the automotive industry is probably one of the most…Continue
Added by Arvid Linde on January 21, 2014 at 9:59am — No Comments
As I was talking strategy with a good friend of mine who is a GM of two rooftops we got into a discussion about which strategy is most effective in the automotive internet sales world i.e. coordinators vs. floor sales people making the calls.
We all know that the hardest part in the…Continue
Added by J.R. Batchelor on December 7, 2013 at 4:17pm — No Comments
I am a chat vendor so my product is "more swings". But, my passion is selling! Although I want every dealer as a client, it does frustrate me when we make it so much about pricing and quotes.... not SELLING. I am a 27 year retail guy and, I have some opinions! If you'd like to become the victim of my unsolicited advice, take a look at my blogs...God-forbid, you might make some more money.…Continue
Added by Jeffery Sterns on December 1, 2013 at 8:00am — No Comments
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…Continue
Added by Ketty Colom on November 22, 2013 at 11:05am — No Comments