For those you that have been in the auto industry for a while, you have seen the shift in marketing strategies. It has gone, in just a few short years, from a sales lot full of streamers, banners and lurking sales people, to making room in the dealership for an IT staff to build a website for your dealership complete with links to your Facebook, Twitter, Google+ and any other social media account you desire. My previous experience in the automotive industry was pre-internet, so seeing the… Continue
Added by Crystal Brown on November 28, 2012 at 6:00am —
Get Yourself Re-indexed
Please visit Part 1 for the set up.
SEER Interactive was de-indexed because they had some significant problems with their website that only caught up with them after Google’s recent Penguin update. This update was focused primarily on links; both links from other sites pointing to theirs and those on their site… Continue
Added by Jeremy Brown on June 12, 2012 at 3:09pm —
In the month of April, an SEO company, SEER Interactive, was hit with the harshest penalty Google can give; they were de-indexed! They were only de-indexed for about 12 hours, but it was enough to shake their resolve and put into question many of the things they held dear. While SEER isn’t an automotive dealer, they fell into some bad habits that some of your… Continue
Added by Jeremy Brown on June 5, 2012 at 9:00am —
What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.
Added by Paul Potratz on February 28, 2011 at 2:00pm —
Social Media Index for Dealerships
A great Social Media Campaign for Automotive Dealers requires a bunch of essential components. There’s more to a Social Media Campaign than to have your dealership’s profile created on a billion networking sites. After reviewing a bunch of Social Media Index results for dealerships across the country I’m starting to see what separates great Social Media Campaigns from mediocre ones.
Added by Paul Potratz on December 10, 2010 at 2:04pm —
Using Groupon to Promote your Car Dealership
It might be difficult to sell cars using Groupon, but selling the services your Dealership provides would be a piece of cake.
Added by Paul Potratz on November 11, 2010 at 2:30pm —
is a revolutionary technology that can help you build a 1:1 eCatalog for your prospect. Pick up images, marketing messages, video and 360 views from the content management system and build an interactive Flip. Mail the Flip to just 1 prospect or to a a thousand from your email list
It takes EDM to the next level - from simple HTML communications to an interactive personalized catalog
For more details, send a mail… Continue
Added by Ravi Dugal on March 15, 2010 at 12:32am —
UpShift Digital, a Dallas, TX interactive Automotive consultancy launches their new site http://www.upshiftdigital.com
Added by John Druien on June 28, 2009 at 9:59pm —
American International Automobile Dealers Association and Auto Dealer Traffic are presenting a special webinar to learn real world best practices that can immediately impact your business on Tuesday, June 16, 2009 - 2:00PM EDT.
Moderators will be: Todd Swickard (CEO & Founder) and Tanesha Bennett (Director of Sales) for Auto Dealer Traffic
Why this webinar? Many auto dealers are having to make drastic cuts in their advertising budgets. The most cost effective… Continue
Added by Todd Swickard on June 9, 2009 at 1:22pm —
Many people that are concerned in all types of businesses talk the same talk today: waiting. Some have been waiting for a new administration, some for a car czar, some for banks to loosen up, some for 'the bottom' and some just for the fun of waiting.
When you're in business, you can't wait especially when it costs you money. In the car business, it's been about waiting for people 'to really go online' or for the 'next up', or even the holy grails of 'cheap gas', 'more hybrids' or… Continue
Added by Gary May on January 21, 2009 at 3:10pm —
With the year coming to a close, it was time for a bigger perspective break from our traditional focus on smaller companies. This is a look back a the bigger conduits that may not always have had the spotlight, considering the focus on the OEMs, economy and other reasons. IM@CS would like to give credit to the following:
: If Jesse Biter and the team at HomeNet don't continue to impress, you're not looking. With everything else they're… Continue
Added by Gary May on December 23, 2008 at 7:00am —
If there has ever been a time to realize the benefits of creating and executing on new strategies, it is the coming year. For those who went digital, got behind online completely, build their brand and reputation where the public actually spends their time, engaged their clientele via effective software and database activities, you will already have a great look into how your 2009 will sort out. Keep doing what you're doing and don't worry.
Now, if you haven't spent time assessing,… Continue
Added by Gary May on December 22, 2008 at 11:34am —
Dealers/General Managers and General Sales Managers, this is where the accountability starts: You and Process. I've not yet entered a store where the Internet business excelled despite management (ok, for more than one month). Heading into 2009, you must understand all of the fundamentals, be able to speak to the critical points with ease, know your vendors along with holding them accountable and stay up on what's happening in your store as well as outside.
The opportunity to hide… Continue
Added by Gary May on December 17, 2008 at 9:51am —
Little fish in a big pond or big fish in a little pond? If you have process, vendors that back you and a great staff, it doesn't matter. In the event that you're looking for some smaller companies that 'fit the bill', you may want to check these out:
Customer For Life
: CRM is not just emails. No, seriously! Get the most out of your database, at least until someone at your dealership actually gets to them. Having worked with… Continue
Added by Gary May on December 14, 2008 at 8:41pm —
We don't touch on service much here...time for a little breather!
More dealers than ever are floating (or simply sinking slower) on the revenue from their service department. This trend should be supported with an overwhelming conviction to completely satisfy customers. The risk is just too large to lose clients both on the front and the back end of the store.
Things being what they are, it should come as no surprise that achieving such a goal is as far away as the next 20… Continue
Added by Gary May on December 10, 2008 at 10:06pm —
No matter how tightly or loosely your association with the automotive industry, this is a month of reckoning for so many reasons. But most are still in 'wait and see mode'. That just flat out can't be comfortable and it's not right, so why is it done? If you'd had the proverbial crystal ball, what would you have done months ago (if not years)?
It is interesting to hear about some level of negative consumer sentiment or backlash about the Toyota 0% advertising. When was the last time… Continue
Added by Gary May on December 4, 2008 at 11:15am —
It is time to remember once again who holds the cards at dealerships. If you have forgotten, go to a retailer of choice at lunch or after work today and watch carefully how your interaction and transaction develops with the salesperson. This is not to say that consumers are in the same state of mind going out to buy a new flat-screen TV as they are for a vehicle purchase. By the same token, shouldn't one of the larger investments people ever make be met by a solid professional who knows how to… Continue
Added by Gary May on November 8, 2008 at 1:56am —