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All ADM Blog Posts Tagged 'interaction' (25)


Vendor
If There Were Only More Time

Between endless meetings, work-related tasks and familial responsibilities it probably seems as if you’re continuously pulled in different directions. Our society has devolved into a place where we often fail to stop and notice important things, simply because we’re so busy satisfying the needs and wants from those we…

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Added by Ujj Nath on November 30, 2016 at 6:35am — No Comments


Vendor
R.I.P CRM!

CRM as we know it is dead. Its sole purpose was to replace index cards and rolodexes with a more organized digital solution – one which helped salespeople more efficiently follow-up, track and manage conversations. However, in most cases, the ultimate beneficiary is the user, not the customer.

 

In terms…

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Added by Ujj Nath on November 7, 2016 at 5:26am — No Comments


Influencer
The Rush to Automation Could Be Detrimental to Loyalty

Humans naturally crave interaction with other humans. However, as technology advances, there is an increasing push by companies to automate as much of their processes as possible. While this is understandable, as it saves on costs, the path technology is taking us down could prove to be a double-edged…

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Added by Mike Gorun on October 28, 2016 at 6:56am — No Comments


Influencer
Why So Serious? Earning Loyalty, Advocacy & New Customers through Humor

Last week, a UK based travel company received an interesting Facebook post – a user posted a screenshot of a travel itinerary that listed a layover of 413,786 hours (or roughly 47 years).

This, of course, was a technical glitch, as the itinerary did not show the traveler arriving at their destination 47 years…

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Added by sara callahan on September 7, 2016 at 6:30am — 2 Comments


Influencer
Modern Communication: What Your Customers Want

Customer expectations are continuously evolving, and for businesses, it’s a matter of keeping up or getting passed by as shoppers look for opportunities that meet their needs in the most efficient and affordable ways. 

Dealerships are seeing the changes that have been brought on by technology as…

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Added by Joey Little on July 22, 2016 at 7:00am — No Comments


Influencer
Communication & Engagement: BFFs That Stick Together

Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to have one without the other. (Who wants a dry biscuit anyway?) Now that everyone is hungry, it’s time to take a look at the many ways communication is at work in your dealership and…

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Added by Joey Little on July 13, 2016 at 3:00pm — No Comments

Making Fans of Recall Customers: Nothing Worth Having Comes Easy (Part 2)

  • In Part 1 of this series, I detailed the existing dealership viewpoint when it comes to consumers and the obstacles dealers are facing as related to…
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Added by Chris Miller on June 3, 2016 at 5:00am — 2 Comments


Influencer
A Social Media Mistake: How to Lose Friends and Irritate People

Social media provides us with a wonderful set of tools to connect and stay connected with people. In its early years, some businesses were a little slow to jump onto the social media bandwagon. However, as they recognized the potential it had to reach large audiences for little to no money, businesses embraced…

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Added by sara callahan on February 17, 2016 at 5:04am — No Comments


Vendor
Consumers Are Taking Their Complaints to Social Media. Are You Responding?

In the past, consumers were limited in their options when they had any sort of complaint or service issue with a particular business.

Those options, however, have progressed and today’s consumers have moved on from phone calls and e-mails to air their…

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Added by Paul Moran on November 27, 2015 at 5:00am — 1 Comment


Vendor
Your Customers Are Talking To You. Are You Listening?

One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will…

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Added by Paul Moran on June 30, 2015 at 5:30am — No Comments


Influencer
When the Customer Isn’t Right

I write a lot about customer experience, service and retention. With our hyper-competitive industry demanding greater transparency, it will continue to become more important. In a recent article, “…

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Added by Richard Holland on January 9, 2014 at 7:00am — 6 Comments


Influencer
Interact or Die

Is your social presence collecting dust?

Most dealers put someone in charge of updating their social presence sites and this person has to 'Post' or ‘Tweet’ something at least 'Daily'; which is fine except when the person logs out and is…

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Added by Penny Vettel on June 17, 2013 at 8:00pm — 3 Comments

The Evolution of the Automotive Dealership

Walk into any automotive dealership of twenty years ago today, you’d think you hopped into the DeLorean from the Back to the Future movies.  Dealerships had the look and smell of your grandparent’s den: floor-to-ceiling windows that shared walls with dark colors or wood paneling.

The floors? Plain tile (usually white or beige)…the type you’d find in a grade school cafeteria.

The waiting area? A hanging photograph or an oil-based “likeness” of a popular vehicle sold at the…

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Added by Stacy Mueller on April 5, 2011 at 8:18am — No Comments

Customer Loyalty: It’s What Drives Dealer Relationships

“Welcome to the dealership! How may we help you today?”

 

You may not think it, but a simple greeting when you first walk into a dealership can lay the groundwork for keeping a customer for life.   In today’s competitive environment, the lengths a car dealership goes with their customer service can help determine how they can keep their customers.

 

What can an automotive dealership do to establish a long-lasting relationship with their customers? …

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Added by Stacy Mueller on January 25, 2011 at 9:01am — No Comments

Customer Retention: What Can Technology Do For You?

When it comes to choosing a customer retention marketing provider, car dealerships need to evaluate the technology behind the programs.  In looking at this technology, three of the following topics must be addressed:

 

(1)   Will this technology seamlessly integrate your customer data?

 

(2)   Will it be compatible with your operating system?

 

(3)   Will it be able to pull current, actionable customer data?

 

In a perfect world, you…

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Added by Stacy Mueller on January 18, 2011 at 7:14am — No Comments

Rules of Engagement: Helping to build your online presence

In order to build an automotive dealer’sonline presence, there are a handful of points to consider.  A recent blog on buildingyour dealership’s online presence highlighted such tips as engagement,reach and choice as valuable techniques in establishing that…

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Added by Stacy Mueller on January 6, 2011 at 11:23am — No Comments

New Year’s Resolution? Setting Up Goals for Your Car Dealership

 

When it comes to setting up sales goals for your car dealership, there is no magic equation.

 

Some dealers use prior sales data, consider any changes in personnel and then make a reasonable guess as to how many vehicles they should sell the next month. …

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Added by Stacy Mueller on January 4, 2011 at 2:11pm — No Comments

Building Your Dealership’s Online Presence

Before the age of the Internet, gathering information for a new vehicle required taking a look at the local paper or paging through a manufacturer’s booklet.  Driving down to your local dealership for a test drive it was something that was part of the norm.  In some of those cases, it may have necessitated a phone call to schedule an appointment to get a hands-on experience.  

 

Today’s automotive marketing efforts now open us to numerous possibilities to gather…

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Added by Stacy Mueller on December 28, 2010 at 8:17am — 4 Comments

How Set It And Forget It Can Drive Traffic to Your Dealership

In the customer retention management field, automotive retention programs that allow for users to ‘opt-in’ for continuous updates on their vehicles serve as an important tool for automotive dealerships to drive customers into their service centers.



In fact, automotive dealerships use multiple channels of communication such as targeted direct mail, voice messaging and emails to make sure they’re always in touch Missy Jensen - DMEautomotivewith their customers. By using data… Continue

Added by Stacy Mueller on December 23, 2010 at 7:24am — No Comments

The Power of Personal Communications in Automotive Marketing

When was the last time you were in the airport?

Did you have a lot of personal communication? Did you see people speaking with one another, laughing, conversing and seemingly having a great time?

Our guess is probably not.

Instead, you probably saw people glued to their laptops, iPhones® or smartphones.  Today’s consumers are glued to their electronic devices, constantly seeking information in an age where they must have it and have it now.

Because of the diverse…

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Added by Stacy Mueller on December 21, 2010 at 8:21am — 3 Comments

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