Professional Community for Car Dealers, Automotive Marketers and Sales Managers
One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will…Continue
Added by Paul Moran on June 30, 2015 at 5:30am — No Comments
Most dealers put someone in charge of updating their social presence sites and this person has to 'Post' or ‘Tweet’ something at least 'Daily'; which is fine except when the person logs out and is…Continue
Walk into any automotive dealership of twenty years ago today, you’d think you hopped into the DeLorean from the Back to the Future movies. Dealerships had the look and smell of your grandparent’s den: floor-to-ceiling windows that shared walls with dark colors or wood paneling.
The floors? Plain tile (usually white or beige)…the type you’d find in a grade school cafeteria.
The waiting area? A hanging photograph or an oil-based “likeness” of a popular vehicle sold at the…Continue
Added by Stacy Mueller on April 5, 2011 at 8:18am — No Comments
“Welcome to the dealership! How may we help you today?”
You may not think it, but a simple greeting when you first walk into a dealership can lay the groundwork for keeping a customer for life. In today’s competitive environment, the lengths a car dealership goes with their customer service can help determine how they can keep their customers.
What can an automotive dealership do to establish a long-lasting relationship with their customers? …Continue
Added by Stacy Mueller on January 25, 2011 at 9:01am — No Comments
When it comes to choosing a customer retention marketing provider, car dealerships need to evaluate the technology behind the programs. In looking at this technology, three of the following topics must be addressed:
(1) Will this technology seamlessly integrate your customer data?
(2) Will it be compatible with your operating system?
(3) Will it be able to pull current, actionable customer data?
In a perfect world, you…Continue
Added by Stacy Mueller on January 18, 2011 at 7:14am — No Comments
In order to build an automotive dealer’sonline presence, there are a handful of points to consider. A recent blog on buildingyour dealership’s online presence highlighted such tips as engagement,reach and choice as valuable techniques in establishing that…Continue
Added by Stacy Mueller on January 6, 2011 at 11:23am — No Comments
When it comes to setting up sales goals for your car dealership, there is no magic equation.
Some dealers use prior sales data, consider any changes in personnel and then make a reasonable guess as to how many vehicles they should sell the next month. …Continue
Added by Stacy Mueller on January 4, 2011 at 2:11pm — No Comments
Before the age of the Internet, gathering information for a new vehicle required taking a look at the local paper or paging through a manufacturer’s booklet. Driving down to your local dealership for a test drive it was something that was part of the norm. In some of those cases, it may have necessitated a phone call to schedule an appointment to get a hands-on experience.
Today’s automotive marketing efforts now open us to numerous possibilities to gather…Continue
Added by Stacy Mueller on December 23, 2010 at 7:24am — No Comments
When was the last time you were in the airport?
Did you have a lot of personal communication? Did you see people speaking with one another, laughing, conversing and seemingly having a great time?
Our guess is probably not.
Instead, you probably saw people glued to their laptops, iPhones® or smartphones. Today’s consumers are glued to their electronic devices, constantly seeking information in an age where they must have it and have it now.
Because of the diverse…Continue
In the earlier days of direct email marketing, the line of thinking by many car dealers was to send as many messages as possible to get the consumer’s attention. It wasn’t about the message’s relevancy, it was simply an effort to grab the consumer’s attention and say, “Hey, we’re here! Click me for more information!” It wasn’t unprecedented, however – its predecessor direct mail marketing was often used in the exact same way.
Over time, marketers using direct mail and email have…Continue
Added by Stacy Mueller on December 16, 2010 at 10:02am — No Comments
In my last blog, we discussed how having a “hook” or theme to your direct marketing campaigns must have a“pain” or reason to motivate your customers to visit your dealership and drive sales traffic. We also discussed how your hook and pain must have a regular message for all your targeted direct mail (TDM) pieces. Each of these stories or…Continue
Added by Stacy Mueller on December 14, 2010 at 11:58am — No Comments
When it comes to direct marketing campaigns, it’s human nature to think big. Whether it’s rolling out an email blast for an upcoming customer appreciation day or sending out a holiday themed Sales or
Service postcard, we all have a tendency to want to “wow” the recipient
with bright colors, killer graphics and an awesome call to action.
Added by Stacy Mueller on November 18, 2010 at 1:23pm — No Comments
In the past, a visit to a car dealership’s customer service department was much like a visit to the dentist: an appointment filled with long wait times and much trepidation about the results.
While there still may be some trepidation on the sticker shock of your vehicle’s maintenance bill,…Continue
Added by Stacy Mueller on November 4, 2010 at 12:36pm — No Comments
In my last blog, we discussed how themed products could impact your target direct marketing (TDM) campaigns. We…Continue
Added by Stacy Mueller on November 2, 2010 at 1:08pm — No Comments