Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate…Continue
Added by Todd Smith on August 16, 2018 at 6:30am — No Comments
These days, customer experience is a vital part of the car buying process.
And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly presented – they…
Added by John Wingle on June 22, 2018 at 6:30am — No Comments
Live video is taking over. If you have been on social media anytime lately, you probably noticed the barrage of streaming Facebook Live videos.
In addition, videoconferencing has replaced boring teleconferences on just about every major platform. Why? Because, while we supposedly…
Added by Timmy D. James on March 16, 2018 at 6:30am — No Comments
When looking at the future of the auto industry, specifically retail, it’s easy to get caught up in the “shiny objects” and focus on all the cool technology such as autonomous cars, ride-sharing, virtual reality sales, and all of the “disruptors” that are entering the space.
This can serve as a bit of a distraction and, as a…
The famous Albert Mehrabian developed a communication model in which he demonstrated that only 7% of what we communicate consists of the literal content of the message. The use of one’s voice, such as tone, intonation, and volume, makes up 38% of the message and as much as 55% of communication consists of non-verbal factors such as body language.
I’m sure you…Continue
Added by Ujj Nath on December 13, 2016 at 11:00am — No Comments
Between endless meetings, work-related tasks and familial responsibilities it probably seems as if you’re continuously pulled in different directions. Our society has devolved into a place where we often fail to stop and notice important things, simply because we’re so busy satisfying the needs and wants from those we love, or to those whom we have to…Continue
Added by Ujj Nath on November 30, 2016 at 6:35am — No Comments
CRM as we know it is dead. Its sole purpose was to replace index cards and rolodexes with a more organized digital solution – one which helped salespeople more efficiently follow-up, track and manage conversations. However, in most cases, the ultimate beneficiary is the user, not the customer.
In terms of communication, today’s world is filled with noise. So…Continue
Added by Ujj Nath on November 7, 2016 at 5:26am — No Comments
Humans naturally crave interaction with other humans. However, as technology advances, there is an increasing push by companies to automate as much of their processes as possible. While this is understandable, as it saves on costs, the path technology is taking us down could prove to be a double-edged sword.
Think about all the automated technology that you DO…Continue
Added by Mike Gorun on October 28, 2016 at 6:56am — No Comments
Last week, a UK based travel company received an interesting Facebook post – a user posted a screenshot of a travel itinerary that listed a layover of 413,786 hours (or roughly 47 years).
This, of course, was a technical glitch, as the itinerary did not show the traveler arriving at their destination 47 years…
Customer expectations are continuously evolving, and for businesses, it’s a matter of keeping up or getting passed by as shoppers look for opportunities that meet their needs in the most efficient and affordable ways.
Dealerships are seeing the changes that have been brought on by technology as…Continue
Added by Joey Little on July 22, 2016 at 7:00am — No Comments
Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to have one without the other. (Who wants a dry biscuit anyway?) Now that everyone is hungry, it’s time to take a look at the many ways communication is at work in your dealership and…Continue
Added by Joey Little on July 13, 2016 at 3:00pm — No Comments
Social media provides us with a wonderful set of tools to connect and stay connected with people. In its early years, some businesses were a little slow to jump onto the social media bandwagon. However, as they recognized the potential it had to reach large audiences for little to no money, businesses embraced it.
The thing is that as use has grown, some…Continue
Added by sara callahan on February 17, 2016 at 5:04am — No Comments
Those options, however, have progressed and today’s consumers have moved on from phone calls and e-mails to air their…Continue
One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will achieve. You obviously want people talking about your…Continue
Added by Paul Moran on June 30, 2015 at 5:30am — No Comments
Most dealers put someone in charge of updating their social presence sites and this person has to 'Post' or ‘Tweet’ something at least 'Daily'; which is fine except when the person logs out and is never to be seen or heard from until the next ‘Post/Tweet’. This is what the…Continue
Walk into any automotive dealership of twenty years ago today, you’d think you hopped into the DeLorean from the Back to the Future movies. Dealerships had the look and smell of your grandparent’s den: floor-to-ceiling windows that shared walls with dark colors or wood paneling.
The floors? Plain tile (usually white or beige)…the type you’d find in a grade school cafeteria.
The waiting area? A hanging photograph or an oil-based “likeness” of a popular vehicle sold at the…Continue
Added by Stacy Mueller on April 5, 2011 at 8:18am — No Comments
“Welcome to the dealership! How may we help you today?”
You may not think it, but a simple greeting when you first walk into a dealership can lay the groundwork for keeping a customer for life. In today’s competitive environment, the lengths a car dealership goes with their customer service can help determine how they can keep their customers.
What can an automotive dealership do to establish a long-lasting relationship with their customers? …Continue
Added by Stacy Mueller on January 25, 2011 at 9:01am — No Comments
When it comes to choosing a customer retention marketing provider, car dealerships need to evaluate the technology behind the programs. In looking at this technology, three of the following topics must be addressed:
(1) Will this technology seamlessly integrate your customer data?
(2) Will it be compatible with your operating system?
(3) Will it be able to pull current, actionable customer data?
In a perfect world, you…Continue
Added by Stacy Mueller on January 18, 2011 at 7:14am — No Comments