Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Newport Beach, CA – June 25, 2019 – Over a one-year period, Earnhardt Lexus, Phoenix’s #2 volume Lexus dealer, experienced a viral lift of 564 percent in its social media marketing program…Continue
Added by Paul Moran on June 25, 2019 at 7:00am — No Comments
When in need of information, many people today turn to the Internet.
With a simple search for specific keywords, such as ’San Diego car dealership,’ they can find what they need within moments. History, notes, books, clothes, even vehicles – all can be seen and sold. New technologies, including…
Avoiding collisions saves lives. Fortunately, the current vehicles in the markets have been designed to protect a driver and passenger. The car safety tech is also focusing on preventing collision with animals and pedestrians. Additionally, it is implementing ways of making drivers stay focused on driving to avoid…Continue
Added by Rachael Murphey on September 18, 2017 at 6:30pm — No Comments
by David Metter
Too many companies these days suffer as a result of being close-minded. They think innovation means constantly developing new solutions to better service dealers and OEMs. I’d like to challenge that mindset. What happened to sticking with what you’re best at? I’m not saying don’t dream big,…Continue
Added by David Metter on May 1, 2017 at 8:28am — No Comments
True that the majority of the 11 are aimed at B2B marketers, there ar several that I find relevant to all of us - if not entertaining. I particularly like 1, 2, 8, 9 and 11. Which infographics appeal to you?
Shared from our friends at Eloqua.
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative.
For marketers this kind of visual organization is invaluable for one simple reason:…Continue
Added by Joe Schwartz on December 31, 2012 at 9:00am — No Comments
As marketers, weʼre always looking for the hottest new thing to get our brand in front of people. For ages, we had signage and print ads, then we progressed into the auditory realm with the radio, then it was video ads on TV, and finally, the ultimate advertisers playground: the internet. Online…Continue
Added by Timothy Martell on July 30, 2012 at 5:30am — No Comments
American business was built on the foundations of innovation. The automotive industry is no exception. From Ford’s pioneering of the assembly line process to the brilliantly efficient design of the Chevy Volt, automotive companies have thrived on innovative solutions to everyday problems.
Innovation doesn’t have to come from your corporate office. Encouraging innovative thinking in your dealership can…Continue
“It seemed really simple to me. So in trying to make others understand, I wrote this great paper where I illustrated the idea, dissected it piece by piece, and gave step-by-step instructions as to how to make it work with detailed justifications and cost analysis each…