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All ADM Blog Posts Tagged 'information' (15)

Content Marketing Strategy: How to Create a Winning Company Blog

Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.

 

There…

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Added by sara callahan on November 25, 2014 at 5:30am — No Comments

Walmart Gets Into the Loyalty Program Arena

Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for…

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Added by Mike Gorun on July 15, 2014 at 6:00am — No Comments

Dealer Service and Loyalty Boost Highlights Importance of Customer Experience

The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results.

The…

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Added by Richard Holland on April 17, 2014 at 6:30am — 1 Comment

Mainstream Media Is Making Data Sharing More Transparent and Consumers Don’t Like It

On March 9, the popular television show “60 Minutes” aired a segment titled “The Data Brokers: Selling Your Personal Information”. In the segment, Steve Kroft interviewed various privacy experts who explained how…

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Added by Scott T. Joseph on March 18, 2014 at 5:50am — 1 Comment

Between A Rock and a Hard Place: The Increasing Concern of Data Security

Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is…

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Added by Scott T. Joseph on March 12, 2014 at 1:28pm — No Comments

Target’s Crisis Management Failure In the Wake of Data Breach

Target’s massive data breach, which caused an estimated 40 million credit and debit cards to be compromised during the holiday period, will end up costing them more than just headaches. Target first became aware of the breach a week prior to announcing the breach to the public. This slow response time imperiled…

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Added by sara callahan on January 8, 2014 at 6:03am — No Comments

Would You Rather Have Leads or Customers?

In the past, car shoppers understood that they would have to  trade their personal information in order to get specific information on vehicle pricing online. Today, they realize this is no longer necessary. As information has become more widely available and transparent, the consumer’s need to fill out a “Request A Quote”…

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Added by Myril Shaw on August 9, 2013 at 6:41am — No Comments

(Most Up To Date) Important, Powerful & Relevant Statistics That Will Empower You To Sell More Cars!

http://www.automotivedigitaltraining.com



This is one of the modules on my NEW "Video On Demand", Training, Tracking Testing Platform...



This is ONLY a sample! Please call me if you would like a FREE Test Drive!!



Or go to…

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Added by Sean V. Bradley on February 7, 2013 at 5:22pm — No Comments

You Only Know What You Know

If you work in the automotive retail industry you are no stranger to change.  You thrive on competition and commission based pay plans.  You love the hunt.  You love the rewards when you push through goals set by your employer.  You love winning the prize.

 …

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Added by Brian Pasch on December 19, 2012 at 2:00pm — 1 Comment

Knowing Your Phone Process and Your Customer's Experience

The Dealer Principle, Executive Staff and Department Managers are mired in daily tasks more than ever as our industry recovers---most have downsized dramatically in reaction to the recent struggles and find the leadership team is now required to do 150% or more of the duties they once did.



Concurrently, automotive Sales and Service customers have continued down the path of "Choosing" their providers from a safe distance. The internet remains the…

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Added by Chip King on March 10, 2012 at 6:23am — 2 Comments

How Google Is Changing Our Memory

 

Information at your fingertips... literally.  It's not just Google, but Yahoo, Bing, Wikipedia and hundreds of other sites that offer everything from information to birthday reminders and business reviews that are changing the way we think, learn and remember.  We find information fast and forget it fast because it so easy to do.

I  love the graphic below that shows the effect of Google on the brain.  Thanks to Steve Olenski of SocialMediaToday (…

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Added by Tom Gorham on October 8, 2011 at 4:48am — 3 Comments

Cyber Monday, Black Friday, and What It Means to Direct Marketers

Every year, people start lining up on Wednesday to take advantage of $3 appliances and $1…

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Added by MacKenzie Garfield on December 3, 2010 at 2:00pm — No Comments

Site Maps Make All the Difference in Automotive SEO

Despite the changes in search, technology, and online marketing techniques, some of the old school tactics of a couple years ago still hold plenty of value when it comes to today's automotive SEO and have the potential to help make your website a success. The site map is one of those tried and true tools that have remained a crucial element for any website, even despite rapid changes in design, development, and… Continue

Added by David on June 4, 2009 at 1:16pm — 4 Comments

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