Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Added by Mike Gorun on October 24, 2017 at 6:00am — No Comments
The government has shifted its gaze and is currently squarely centered on the automotive retail space. Government agencies, including the Consumer Financial Protection Bureau (CFPB) and the Federal Trade Commission (FTC), are now paying close attention to the practices and marketing efforts of dealers -- and they’re…Continue
Added by Tony Orlando on May 16, 2016 at 5:57am — No Comments
Consumers are continuously putting information and data about themselves into the online world, and in order to take your dealership to the next level, it’s important to focus on what’s being said. Creating a positive overall customer experience is integral…Continue
Added by Joey Little on December 10, 2015 at 12:30pm — No Comments
In a study published this month by Google’s Automotive division titled, “The 5 Auto Shopping Moments Every Brand Must Own,” it’s crystal clear that dealers need to have a strong mobile strategy in order to stay in the…Continue
Added by David Metter on November 27, 2015 at 4:30am — No Comments
When handling Internet leads, the lack of response by customers, the appointments that don’t show and the unrealistic expectations often frustrate internet managers and dealers. Show and closing rates in the low to mid-teens is not uncommon, compared to the total number of leads received.
I thought I…Continue
Added by David Metter on August 24, 2015 at 5:30am — No Comments
As part of the complimentary inspection your store provides, it is discovered that the vehicle’s brake pads are severely worn and it would be unsafe to continue driving the vehicle much longer without replacement. The…Continue
In the world of automotive retail, dealerships are always searching for ways to increase leads. Whether they choose to pursue that goal through third-party lead providers, increase page rankings through better SEO, or various other ways, if there is a customer in their market who wants to buy a car, dealers want an…Continue
Added by Timmy D. James on January 12, 2015 at 3:30am — No Comments
Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.
Added by sara callahan on November 25, 2014 at 5:30am — No Comments
Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for…Continue
Added by Mike Gorun on July 15, 2014 at 6:00am — No Comments
The recently released J.D. Power 2014 U.S. Customer Service Index Study produced some interesting, and very promising, results.
On March 9, the popular television show “60 Minutes” aired a segment titled “The Data Brokers: Selling Your Personal Information”. In the segment, Steve Kroft interviewed various privacy experts who explained how…Continue
Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is…Continue
Added by Scott T. Joseph on March 12, 2014 at 1:28pm — No Comments
Target’s massive data breach, which caused an estimated 40 million credit and debit cards to be compromised during the holiday period, will end up costing them more than just headaches. Target first became aware of the breach a week prior to announcing the breach to the public. This slow response time imperiled…Continue
Added by sara callahan on January 8, 2014 at 6:03am — No Comments
In the past, car shoppers understood that they would have to trade their personal information in order to get specific information on vehicle pricing online. Today, they realize this is no longer necessary. As information has become more widely available and transparent, the consumer’s need to fill out a “Request A Quote”…Continue
Added by Myril Shaw on August 9, 2013 at 6:41am — No Comments
This is one of the modules on my NEW "Video On Demand", Training, Tracking Testing Platform...
This is ONLY a sample! Please call me if you would like a FREE Test Drive!!
Or go to…
Added by Sean V. Bradley on February 7, 2013 at 5:22pm — No Comments
Added by Sean V. Bradley on January 26, 2013 at 6:00pm — No Comments
If you work in the automotive retail industry you are no stranger to change. You thrive on competition and commission based pay plans. You love the hunt. You love the rewards when you push through goals set by your employer. You love winning the prize.
The Dealer Principle, Executive Staff and Department Managers are mired in daily tasks more than ever as our industry recovers---most have downsized dramatically in reaction to the recent struggles and find the leadership team is now required to do 150% or more of the duties they once did.
Concurrently, automotive Sales and Service customers have continued down the path of "Choosing" their providers from a safe distance. The internet remains the…
Added by Chip King on January 7, 2012 at 2:06pm — No Comments
Information at your fingertips... literally. It's not just Google, but Yahoo, Bing, Wikipedia and hundreds of other sites that offer everything from information to birthday reminders and business reviews that are changing the way we think, learn and remember. We find information fast and forget it fast because it so easy to do.
I love the graphic below that shows the effect of Google on the brain. Thanks to Steve Olenski of SocialMediaToday (…Continue