Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
It's not a new craze sweeping the nation…
Added by Ralph Paglia on November 18, 2017 at 7:00pm — No Comments
Added by Ralph Paglia on July 15, 2016 at 12:38am — No Comments
At the beginning of the year we published a post about attracting connected consumers to the auto industry. To no surprise, even in the past few months consumers have become continually more expectant of positive digital experiences. Here’s an infographic that lays out what that blog explained, but for our more visual audience.…Continue
Added by Larisa Bedgood on March 3, 2016 at 11:30am — No Comments
Are you following up with special offers?
Do you have email templates installed and automated when possible, to make sending out multiple emails to…Continue
Added by Kendra Masters on October 23, 2015 at 9:00am — No Comments
I want to take a little time for all you beginners out there in the great big social world. There are a lot of places you can turn to for advice when you’re starting your digital marketing careers, and it can get a bit overwhelming at times. We want to make sure we take a little time every now and again to acknowledge that some of you may not be social superstars just yet.…Continue
Added by Erin Ryan on January 28, 2014 at 4:43am — No Comments
I would love to tell you that this is breaking information, the type of news that you absolutely must hear in order to succeed in 2014, and that if you don't heed my advice your dealership will probably crumble in the earthquake of financial ruin by mid-March, but I just can't say that. This is a subtle…Continue
Added by J.D. Rucker on January 8, 2014 at 3:51am — No Comments
As I've said on many occasions, there are only a handful of social media websites that you need to focus on at your dealership. Despite claims that you need to be on dozens of them, the real ones that are making an impact today and in the near future are Facebook, Google+, Twitter, YouTube and Pinterest with…Continue
Most infographics are designed to convey a message in a visually stunning fashion that allows the viewer to digest large amounts of information through the fastest method of transfer available: visually.…Continue
When we hear about how social media is growing, we often look at the rest of the world. Americans are all on social media, right? Not so fast.
In this infographic we made for Mashable, we highlight the way…
Added by J.D. Rucker on February 4, 2013 at 6:30am — No Comments
Here is another infographic that reminds us of why we need a great video marketing strategy.Continue
Added by Joe Schwartz on December 16, 2012 at 8:19am — No Comments
For your weekend enjoyment, here's a KPA infographic about the social media companies that are leading their niche in 2012. Understanding the heart and soul of the companies can help us all make choices about where to put our efforts this year and in coming years.
Click to enlarge.…Continue
Added by J.D. Rucker on June 2, 2012 at 12:11am — No Comments
I'm not going to go after the "suspense factor" to answer this question because most on ADM are very well aware that putting all of their internet marketing eggs in any single basket is foolish. With that said, we could write a novel (and not a very short one) about how a combined search and social strategy is the way to go, not with each being separate entities but with a true singularity guided by an overarching strategy that utilizes the strengths of each to enhance the…Continue
Added by J.D. Rucker on April 15, 2012 at 7:34pm — No Comments
We often discuss the various techniques surrounding search marketing, content marketing, and the various Google- and Bing- related practices that help dealers drive more traffic to their sites. One of the things that simply doesn't get discussed enough is the very basis behind strong SEO: Keyword Research.
The local area for every dealership is different. There are nuances about many areas that are only known by locals, making it challenging for a vendor in Tacoma to identify keywords…Continue
When we built this simple infographic for Social Jumpstart, the research phase of the process blew my mind. I knew social media moved fast but I really hadn't realized just how much activity happened in just 60 seconds.
Now I do.…Continue
Added by Jody DeVere on February 22, 2012 at 3:21pm — No Comments
In the last quarter-century, Asian automakers have emerged as some of the leaders in the luxury segment. Acura was the first to hit the market and have been a leader ever since.
This infographic by TK Carsites breaks down that history. Click to enlarge and embed it on your site with the code posted below one you click through.
Added by J.D. Rucker on November 4, 2011 at 2:00pm — No Comments