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All ADM Blog Posts Tagged 'influence' (10)


Influencer
So You Think You Have Customer Loyalty Figured Out…Not So Fast!

You may think that simply because you offer an excellent customer experience, your customers will be loyal… but what is really happening? Is it possible that YOUR definition of a great customer experience differs from your customers?

 

A…

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Added by Mike Gorun on August 16, 2016 at 7:00am — No Comments


Influencer
Win Business by Helping the Customer On Their Journey

In my last blog I discussed micro-moments – the critical moments, as defined by Google, in a customer’s car buying journey. I also covered the importance of having a strategy that caters to and attracts a customer’s attention at each touch point.

 

The 5 moments Google defines as important are: Which…

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Added by Timmy D. James on March 24, 2016 at 5:55am — No Comments


Influencer
What Do Consumers Want in Exchange for Their Loyalty?

It’s getting more difficult to earn and keep loyal customers. Consumers these days have so many choices for their shopping needs that it only takes that deep discount, or shiny bauble, to lure them to your competition.

As businesses scramble to create positive customer experiences by ensuring superior…

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Added by Mike Gorun on February 9, 2016 at 6:46am — No Comments


Influencer
Changes, Growth, and Trends in Multicultural Marketing

Is Your Multicultural Marketing Strategy the Best it Can Be?

Multicultural Consumer Needs

As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to…

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Added by Joey Little on October 29, 2015 at 11:30am — No Comments


Vendor
Twitter’s Impact on Car Buyers

Last year, Twitter partnered with the data firm Datalogix to study Twitter’s influence on sales transactions in the car industry. Twitter provided Datalogix with all the data they had about brand, dealership and consumer Twitter accounts. Datalogix then paired actual vehicle purchases by cross-referencing…

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Added by Paul Moran on September 25, 2015 at 6:00am — No Comments


Influencer
Your W.I.T.T.S hold the keys to Social Success

There is not a more cost effective way to leverage your W.I.T.T.s  than by including an Onsite Community as part of your social and digital marketing mix and the advantages are real and the reasons all around us.



There is not a more cost effective way to impact your bottom line than by using your W.I.T.T.S



Crowdsourcing is the…

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Added by Bill Cosgrove on February 28, 2014 at 5:53am — No Comments


Influencer
The Most Important Indicators That Help Your Dealership Get Found In Local Search

Proactively building reviews is a huge part of local search and with Internet Sales…

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Added by Jerry Hart on March 7, 2013 at 8:00am — 1 Comment

The Importance of Positive Online Reviews To Car Dealers

by Adam Ross, Managing Director, Infinite Prospects, Inc.

How many positive reviews from customers does your dealership have on Google Plus Local,…

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Added by Adam Ross on October 29, 2012 at 9:30am — No Comments


Influencer
Why the Gen Y is in the driver's seat & way we need to "Pay Attention"..!

Why the Gen Y is in the driver’s seat & why we need to pay attention!

Are we still assuming the customer will come to you because of you? Or better yet said “They will come to you because of you?”  

Place your seat in an upright position and think again! You may end up kicking your own rear down the road.

A study was…

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Added by Jennifer Schrader on July 14, 2011 at 6:00am — 1 Comment


Influencer
What Are You Paying Attention To? You...Or The Customer?

You know what? I can't blame you! Now days it so easy to just think about yourself and your needs when a customer comes through the door toward you. Things are so slow on the showroom floor, you might have to role play with a set of 22" chromes (but they might not talk back) or do a walk around with the receptionist! No matter what, you can't stop focusing on what is truly most important.



The customer, how you treat them, what they expect, what they're prepared for and everything to… Continue

Added by Gary May on April 5, 2009 at 1:02am — No Comments

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