Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Balancing customer engagement and the cost of advertising is your key to increasing your marketing return on investment (ROI).
Sounds simple, right? It is – and it starts with a digital-first strategy. This variation on multi-channel marketing uses digital media channels (such…
Added by Kate Spangler on November 26, 2018 at 7:00am — No Comments
With the massive onslaught of vehicle recalls it is pretty much guaranteed that all parties involved are paying attention. Today that ranges from consumers to OEMs to dealers to insurance companies; and tomorrow that will soon include rideshare companies like Uber and Lyft.
One of the biggest, and perhaps most well-known recalls, is unrepaired Takata airbags…Continue
Added by Chris Miller on March 10, 2017 at 10:34am — No Comments
In most dealerships a dispute inevitably arises between salespeople over a sold customer. Perhaps it’s because one salesperson initially assisted the customer and a second closed the deal and delivered the vehicle while the first was off for the day. And what happens when a customer visits multiple times and perhaps a third salesperson is involved?
Added by Steve White on October 14, 2016 at 5:57am — No Comments
You may think that simply because you offer an excellent customer experience, your customers will be loyal… but what is really happening? Is it possible that YOUR definition of a great customer experience differs from your customers?
Added by Mike Gorun on August 16, 2016 at 7:00am — No Comments
In my last blog I discussed micro-moments – the critical moments, as defined by Google, in a customer’s car buying journey. I also covered the importance of having a strategy that caters to and attracts a customer’s attention at each touch point.
The 5 moments Google defines as important are: Which car is best? ; Is it right for me? ; Can I afford it? ;…Continue
Added by Timmy D. James on March 24, 2016 at 5:55am — No Comments
It’s getting more difficult to earn and keep loyal customers. Consumers these days have so many choices for their shopping needs that it only takes that deep discount, or shiny bauble, to lure them to your competition.
As businesses scramble to create positive customer experiences by ensuring superior customer service, consumers increasingly realize they are in…Continue
Added by Mike Gorun on February 9, 2016 at 6:46am — No Comments
Is Your Multicultural Marketing Strategy the Best it Can Be?
As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to constantly ask yourself if you’re up to date and meeting consumer needs. Things are changing in the…Continue
Added by Joey Little on October 29, 2015 at 11:30am — No Comments
Last year, Twitter partnered with the data firm Datalogix to study Twitter’s influence on sales transactions in the car industry. Twitter provided Datalogix with all the data they had about brand, dealership and consumer Twitter accounts. Datalogix then paired actual vehicle purchases by cross-referencing the Twitter data with data from Polk.…Continue
Added by Paul Moran on September 25, 2015 at 6:00am — No Comments
There is not a more cost effective way to leverage your W.I.T.T.s than by including an Onsite Community as part of your social and digital marketing mix and the advantages are real and the reasons all around us.
There is not a more cost effective way to impact your bottom line than by using your W.I.T.T.S
Crowdsourcing is the…
Added by Bill Cosgrove on February 28, 2014 at 5:53am — No Comments
Added by Adam Ross on October 29, 2012 at 9:30am — No Comments
Why the Gen Y is in the driver’s seat & why we need to pay attention!
Place your seat in an upright position and think again! You may end up kicking your own rear down the road.
A study was…Continue
Added by Gary May on April 5, 2009 at 1:02am — No Comments