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All ADM Blog Posts Tagged 'industry' (223)

Vendors: Don’t Be So Darn Annoying!

As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers. To help better understand how to best position my clients for success, I did a little research on how dealers perceive vendors and their…

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Added by sara callahan on July 16, 2014 at 5:00am — 62 Comments

Is there any Influential Woman in the Auto industry? Can Women drive the future of the Auto Industry?

The Year is 2014, and the Good Ole Boys Club still stands strong in the Auto Industry.  The limitations that this industry had set for women , is slowing  going away with  a significant amount of female influence coming from the top down, such as a rise in the amount of female engineers, involved with safety, design and styling. This is a natural fit because of women’s natural instincts to nurture and heal, it is crucial that women not only use their brain but also their heart in making…

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Added by Dani Lunsford on June 18, 2014 at 6:57am — No Comments

Social Media Matters Because Your Customers Do!

Most discussions about Social Media between automotive advertising agencies and their auto dealer clients center around R.O.I.; or their perceived lack thereof.

I accept responsibility for providing proof of my performance. However, I…

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Added by Philip Zelinger on April 6, 2014 at 9:30am — 5 Comments

Automotive Advertising Agencies Begrudgingly Shift To Social Marketing

Automotive advertising agencies must constantly reinvent themselves to keep up with consumer preferences. When customers discovered the internet automotive advertising agencies were forced to follow them online.  New tools like web sites, conversion applications to capture customer information, banner ads and S.E.O./S.E.M. strategies were developed to replace radio, T.V., and print production services. …

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Added by Philip Zelinger on March 9, 2014 at 2:30pm — No Comments

The J.D. Power Reliability Data doesn’t Stack Up with Demand

The most recent car reliability study by J.D. Power shows that the cars have become less reliable. People tend to think that the car quality is not what it used to be a couple of years ago. This survey queried 41,000 people who own cars manufactured in 2011. A three year old car should be almost as good as a new one? It appears not everyone agrees.

Lexus dominates the survey and is listed…

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Added by Arvid Linde on February 18, 2014 at 11:35am — No Comments

Top Ten Blogs and Auto Industry News: 11/18-11/22

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…

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Added by Ketty Colom on November 22, 2013 at 11:05am — No Comments

Top Ten Blogs and Auto Industry News: 11/4-11/8

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition -- Durango sales skyrocket, FB…

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Added by Ketty Colom on November 8, 2013 at 8:50am — No Comments

Top Ten Blogs and Auto Industry News: 10/21-10/25

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…

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Added by Ketty Colom on October 25, 2013 at 7:11am — No Comments

As Fall Auto Sales Increase, Dealerships Need to Be Ready

New TV shows, colder weather, and...INCREASED AUTO SALES?! The fall season is bringing high expectations, and we’re all wondering how long it is going to last. The record of 1.5 million new…

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Added by Rebecca Kon on September 19, 2013 at 11:40am — No Comments

Top Ten Blogs and News for Auto Dealers: August 19th-23rd

ActivEngage, themost trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- gender wars, Toyota dropping Scion,…

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Added by Rebecca Kon on August 23, 2013 at 12:18pm — No Comments

MaxTradeIn Launches MaxTradeIn DealerDirect™ Service

MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is expanding with a new service that lets participating dealers place actual…

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Added by Shawn Schwegman on July 17, 2013 at 5:18am — No Comments

Top Ten Blogs and News For Auto Dealers: July 1st - 5th

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- dealer profit rising, open communication…

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Added by Rebecca Kon on July 5, 2013 at 2:09pm — No Comments

Timing Optimization and Auto Dealer Marketing

When should I do this, when should I do that? Time management is an important factor in the automotive industry, and it applies to all departments and positions. However, when it comes to social media marketing and other promotions, timing is essential to getting the most return out of your investments.…

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Added by Rebecca Kon on June 11, 2013 at 12:01pm — No Comments

Buyer Persona - Part 1: Methods of Identification

Since we expressed the importance of storytelling in our last blog post, I thought it would be fitting to discuss an element of story development that is imperative to any dealership story’s success: Character Development.

The characters that are important in your dealership’s story are your personas. These are the specific people, other than your staff, who help your business to…

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Added by Rebecca Kon on May 3, 2013 at 6:23am — No Comments

At the End of the Day, We’re All In Sales

2013 is off to a busy start.  The automotive industry is coming off of the best year in five years and there is certainly a feeling of promise that 2013 may be an even better year for retail automotive than 2012. 

Innovation, technology and connectivity…

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Added by Kristen Judd on February 21, 2013 at 5:30am — 1 Comment

Top 10 Blog Posts for the 2nd Week of May

The most trusted name in live chat brings the best blog posts and auto news stories right to you! We monitor industry trends and the auto dealer  community every week to bring you the top ten automotive stories from around the globe. This weekly edition - a creepy looking six-legged car, Mitt Romney takes credit for the auto industry, the Kentucky Derby, and a…

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Added by Ketty Colom on May 11, 2012 at 6:26am — No Comments

True Car and ZAG - Cyber Bandits or Good for the Business?

Jim Ziegler asks...

I am hearing a lot of discussion about True Car and ZAG.  I continually scratch my head and wonder if  desperate dealers are doing the marketing limbo "How Low Can You Go?" …

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Added by James A. Ziegler on November 27, 2011 at 2:30pm — 1735 Comments

Is The Road to the Sale Obsolete? by Jim Ziegler

Is The Road to the Sale Obsolete?

A lot of conversation these days by 'New Age' - 'Next Gen' - car people saying the 'Old School' sales processes are no longer valid with today's consumers.

 …

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Added by James A. Ziegler on November 15, 2011 at 3:30pm — 29 Comments

izmocars and Ask Patty Team Up to Improve Dealership Accessories Sales to Women

Partnership provides dealer training and tools to take bigger bite out of $29 billion accessories market and increase dealership accessories sales by nearly $500 per vehicle

 

San Francisco, California – October 5, 2011 -- izmocars (www.izmocars.com) and Ask Patty (www.AskPatty.com) today announced they've teamed up to provide car dealers with the training and tools…

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Added by Crystal Hartwell on October 5, 2011 at 6:00am — No Comments

A roller coaster ride for Detroit

The last couple days have been a bit of a roller coaster for Detroit. The former Big Three gave Detroit something to smile about by leading U.S. May new car sales; the Mercury brand comes to a necessary, but sad end; and Detroit Tiger Armando Galarraga has a record throwing game taken from him purely because of human error. Unfortunately, without instant replay, the call stands.

Could the Mercury brand been saved? Should Ford have created something very different and unique…

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Added by Patti Swanson on June 3, 2010 at 7:13pm — 2 Comments

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