Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Leonard Buchholz on July 23, 2014 at 10:33am — No Comments
That is the very definition of Automotive Inbound Marketing.
Have you ever noticed that the vendors in the automotive marketing space who are…Continue
Contrary to popular belief, advertising isn’t just about creating brand awareness, though that is one step of the process. Actually, advertising’s goal is to create customers, or so says Daniel Newman, digital marketing contributor to Forbes Magazine.
In a recent article, he explained, “With the proliferation of digital marketing, social media, and the hyper-aware consumer . . . the role of marketing has evolved. . . . Having said that, the growth of new channels hasn’t changed the…Continue
Added by rubyjadesmith on May 3, 2014 at 4:19am — No Comments
“A working draft of a House Ways and Means Committee tax reform bill would limit advertisers to deducting 50% of ad expenses per year while amortizing the rest over 10 years.” Adweek.
Our nation arguably has the best communication system in the world. Best of all, much of it is free. These days, you can read the news (and see the video)…Continue
Added by Borrell Associates on November 22, 2013 at 8:34am — No Comments
Since we deal with SEO and other services and has been providing to large auto merchants. We bring to you a unique product which you can use freely to increase and boost your traffic.
Traffic is very important for search engine rankings. It is also the hardest part to get good quality traffic. For improving search engine ranking not only traffic but direct traffic is needed that is why so many TE (Traffic Exchange sites fail). Wts Traffic Magnet 4.0 provides direct traffic and it is…Continue
Added by saurabh gupta on October 28, 2013 at 7:35pm — No Comments
MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is expanding with a new service that lets participating dealers place actual…Continue
Added by Shawn Schwegman on July 17, 2013 at 5:18am — No Comments
It’s Saturday! Blow up the Balloons, blow up the squiggly air man thingy, get your game faces on and get ready. Barely anyone will walk on to your lot today. Any ideas why?
Before you continue reading this article, do me a favor right…Continue
Added by Michael Cirillo on June 18, 2013 at 9:00am — No Comments
What legally defines a merchant who uses a self-funded, in-house financing program? Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.
They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes…Continue
Added by Jon Floyd on May 26, 2013 at 9:45am — No Comments
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers…Continue
Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments
RedBumper is quickly becoming the tool of choice!
By: Hillis Emanuelson
What astounds me is that many dealerships fail to recognize all of the sales opportunities that are literally running right through their service bay doors, each and every day.
Some say pushing to sell another car to a consumer in the service drive could be considered annoying. That could not be further from the truth. Especially if the tools being used allow the user to…Continue
Added by Hillis Emanuelson on August 23, 2012 at 6:30am — No Comments
Dealerships with the most effective loyalty programs drive results in five key areas: marketing responsiveness, sales-to-service conversion, service visitation, retail member spend and member repurchase intent.
This is the third blog in a five-part series where I explain how loyalty programs improve each of these metrics. Last week I touched on…Continue
Added by Mike Gorun on May 2, 2012 at 11:52am — No Comments
Adam Ross, Managing Director of Infinite Prospects, discusses how he helps car dealerships leverage the internet to drive more leads and sales that drive a return on investment. Find out more at http://www.infiniteprospects.com.
Added by Adam Ross on December 9, 2011 at 4:02pm — No Comments
How many more cars can a dealership sell because of social media?
Any social media expert would hate to hear this question, the pro would respond with “you are not on these networks to close sales, you are here to build relationships”. They are very right in saying this, yet lets just say we give this question a bit of thought. The dealership that asks the question isn't wrong in asking either. Really it's why they are coming into work every day isn't it?
Added by Steve Southin on March 15, 2011 at 8:34pm — No Comments
If it’s not the most visited area in an automotive dealership, it’s arguably one with the most captive audiences.
No, it’s not the sales floor; it’s your automotive service area.
Whether it’s waiting for a vehicle to get prepped for delivery or waiting for it to get serviced, the automotive service area—more specifically the lounge—is home to the section of your dealership that has few distractions for customers, i.e. an audience that has little to do but wait.
Added by Stacy Mueller on January 31, 2011 at 11:41am — No Comments
“Welcome to the dealership! How may we help you today?”
You may not think it, but a simple greeting when you first walk into a dealership can lay the groundwork for keeping a customer for life. In today’s competitive environment, the lengths a car dealership goes with their customer service can help determine how they can keep their customers.
What can an automotive dealership do to establish a long-lasting relationship with their customers? …Continue
Added by Stacy Mueller on January 25, 2011 at 9:01am — No Comments
In the highly competitive environment of automotive marketing, online search results for your car dealership can potentially make or break you.—The quality of the links, however, versus the quantity of the links is what will have a true impact on prospects making a purchase decision.
With that in mind, the following points can help give you a good start in putting together a search engine optimization (SEO) plan that can yield positive results and improved page rankings for…Continue
When it comes to choosing a customer retention marketing provider, car dealerships need to evaluate the technology behind the programs. In looking at this technology, three of the following topics must be addressed:
(1) Will this technology seamlessly integrate your customer data?
(2) Will it be compatible with your operating system?
(3) Will it be able to pull current, actionable customer data?
In a perfect world, you…Continue
Added by Stacy Mueller on January 18, 2011 at 7:14am — No Comments
When it comes to setting up sales goals for your car dealership, there is no magic equation.
Some dealers use prior sales data, consider any changes in personnel and then make a reasonable guess as to how many vehicles they should sell the next month. …Continue
Added by Stacy Mueller on January 4, 2011 at 2:11pm — No Comments
Added by Stacy Mueller on December 30, 2010 at 7:47am — No Comments
Added by Stacy Mueller on December 23, 2010 at 7:24am — No Comments