Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Mason City Iowa, February 5, 2019 -- DealerBuilt, a leading provider of automotive Dealer Management Systems (DMS), today announced that it has expanded its integration with Channel Partner Spiffit to help auto dealers improve operations in sales, service, and accounting, and to drive more…Continue
Added by Veronica Dunford on February 5, 2019 at 6:44am — No Comments
Added by Devin Daly on September 14, 2017 at 6:30am — No Comments
Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of attracting customers who are more interested in winning a prize than buying a car.
Customers come into your dealership daily. When asked if they need help, the normal response is: “No, I’m just looking.”…Continue
Added by Alexia Henson on October 20, 2016 at 6:25am — No Comments
Added by Josh Whitlatch on September 9, 2016 at 12:30pm — No Comments
I visit and review at least 100 automobile dealer’s website every day. It has become clear to me that every dealer is doing a variety of things to get customers to knock on their door, to engage with the dealer and give the dealer permission to make contact with the customer. Big red buttons that say “Apply Now!” Or pop ups offering “$100 off your purchase.” Or, the most…Continue
Added by Ron Ingram on March 8, 2016 at 5:26am — No Comments
According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while also helping to support local businesses.…Continue
Added by Mike Gorun on July 28, 2015 at 5:30am — No Comments
I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere in the dealership for the future purchase of parts,…Continue
Added by Mike Gorun on May 20, 2015 at 5:00am — No Comments
That is the very definition of Automotive Inbound Marketing.
Have you ever noticed that the vendors in the automotive marketing space who are minimizing the importance of leads are also the same vendors that have…Continue
What is your Internet marketing department doing to ensure that ready-to-buy customers will choose to visit your dealership?
By now most of us have read or heard the statistic from J.D.…Continue
Added by Josh Vajda on December 17, 2013 at 7:00am — No Comments
Best-of-Breed Live Chat and Targeted Incentive Technologies Combine to Drive Qualified Showroom Visits and Conversions
NEW YORK, NY -- (Marketwire -01/31/12) - Today, two leading technology providers in the automotive marketing industry, ActivEngage and HookLogic, announced a strategic alliance combining the companies' live chat and targeted incentive technologies into a…Continue
Added by Justin Braun on February 6, 2012 at 9:10am — No Comments
Fort Lauderdale, FL – January 30th, 2012 – BOOTH 1415, NADA 2012—AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today that Dick Brooks Honda in South Carolina has generated an average of 60 showroom visits per month using one of AutoUSA’s products, ShowProSM, powered by HookLogic. ShowPro is an incentive marketing program that offers consumers a $25 gift card for showing up at a particular…Continue
Added by Holly Forsberg on January 30, 2012 at 7:59am — No Comments