ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
According to AutoMD.com, more than three-quarters of respondents to a 2012 car-buying attitude survey found that “78% now say that 10+ years (or until it dies) is the appropriate vehicle lifespan. Most telling is that over half say that a better economy would not change their habit of holding onto their vehicle longer.”
You may feel shackled by this reality, but in fact you have much control over how the buy cycle influences your dealership. I can make such a statement because this…Continue
Added by Jeff Cotton on March 4, 2014 at 8:30pm — No Comments
Believe me, please, when I confess that I understand the psychology and emotions that drive the highs and lows of showroom sales. Your soul hangs in a valley on slow days yet soars into heaven the moment a fresh up drives onto the lot.
I’ve been there. I’ve lived that, and after all these years I still breathe car sales.
Since those days, however, I’ve learned a few new ideas about selling cars. One of the best tips I can pass along is this: Focus on the hot 40 if you want to…Continue
Added by Jeff Cotton on February 24, 2014 at 11:17am — No Comments
"Did you see Megan's new car?" "Cant wait for this summer! #Spain2014." "I just got the new iPhone my life is now complete."
The millennial generation is obsessed with creating the life we want others to believe we live, from checking-in at fancy restaurants on Foursquare, to Instagramming…
Dear Car Dealers,
Still not sure if woman are the right fit for your store? Consider maybe they are not the problem? Have you thought that maybe you are the oneContinue
Added by Micah Birkholz-1:16Digital Media on January 6, 2014 at 9:00pm — No Comments
Are you wanting to hire women for your salesforce mr car dealer but not quite sure if you should or not? Please take a look at this bit of advice and perspective from George RR Martin author of the Game of Thrones series… This was originally published here.
Click the here to read an…Continue
Added by Micah Birkholz-1:16Digital Media on December 20, 2013 at 7:30am — No Comments
An opportunity to learn more about online video advertising in conjunction with cable TV advertising...
Added by Ralph Paglia on November 18, 2013 at 3:00pm — No Comments
More and more companies are using online videos to establish their brand name and to promote their products and services. With YouTube alone registering two billion video views a day, turning your back to the idea of online videos can be quite disastrous to your business.
As a car dealer, you need to capture your prospect’s attention and persuade them to deal with you when he or she trades in or buys a vehicle.
Added by Rachel Boyle on October 15, 2013 at 6:17am — No Comments
Auto manufacturers are always looking for new ways to get consumers excited about their products, and sometimes that means crossing the automotive industry lines and sharing the spotlight with other industries.
What is Cross-Marketing?
Cross-marketing is when one industry incorporates their product or services into another industry in order to gain better exposure and help fuel consumer passion for both of their brands for a mutual benefit. This type of…Continue
Added by Rebecca Kon on August 28, 2013 at 11:18am — No Comments
Added by JB Floyd on May 28, 2013 at 9:30am — No Comments
The importance of time is something that we must never take for granted. As we know the time that we have here on Earth is limited and it's imperative that we don't look back over our life when we get older and say "I wish I had of." I remember…Continue
Added by J.R. Batchelor on May 20, 2013 at 8:59pm — No Comments
The 2013 Chevy Volt is a popular choice of a car dealership in Mason, Ohio. It is a good choice for supplementing with a solar panel array. The Volt driver fills up the gas tank just as you exceed 900 miles since the gas engine starts only after the battery has been depleted. Even if you cross 1300 miles on the first tank from the dealer, it does not fill up.
Things to Consider
Temperature Run: A Chevrolet dealer in Cincinnati, Ohio will tell you…Continue
Added by Tom Brown on May 15, 2013 at 4:13am — No Comments
The service drive is the new showroom! In a given day, more car-sales opportunities drive into your service lane than will walk through your traditional showroom doors.
Putting a dedicated sales associate equipped with the right knowledge in hand in the service drive can consistently close 30-35% of service drive customers. The best your showroom team does is selling about 20 percent.
Service drive vehicle selling is powerful because you probably have all the tools at hand to…Continue
Added by Jeff Cotton on April 3, 2013 at 10:50am — No Comments
Life is turning out to be a complicated journey nowadays as nothing seems easy. Let’s take the example of buying a car. It is not an easy or smooth process. Earlier if someone had money then he could simply visit may be a couple of car dealers and drive home on a new car but today as the options available are unlimited ample research and discussion takes place before a car is…Continue
Added by Chris Azused on January 21, 2013 at 3:11am — No Comments
Press Release Tips for 2013 Digital Strategies
The overrated SEO gimmicks used up to this point are over. After the latest Google’s updates, the need to understand and develop news-worthy, attractive and relevant content is a big part of what is needed to gain the search engine’s respect and attention.
2013 marks the beginning for brands and industries to shape up…Continue
Added by Joe Schwartz on December 16, 2012 at 4:00pm — No Comments
In an age where paying top…Continue
Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers…Continue
Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments
Automotive Media Partners LLC and First Class Educators are pleased to announce the fourth recipient of the…Continue
It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of smartphones and tablets. Consider the following statistics:
According to a report by online monitor, Pingdom, mobile browsing has increased 69 percent since 2010. In fact, mobile internet use is set to surpass desktop internet…Continue
Added by Aaron Hassen on July 30, 2012 at 9:29am — No Comments