Professional Community for Car Dealers, Automotive Marketers and Sales Managers
A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live.
These two individuals proceeded to have a great time and showcased their dealership…Continue
U.S. auto sales have been racing ahead on the fast track, rising by 1.5 million in the last three years. Fueling the auto industry's acceleration is the 50-plus population, which…Continue
Added by Manny Luna on October 1, 2014 at 1:30am — No Comments
If one trend frames this decade it’s how mobile technology puts valuable and often quite necessary yet rather common tools at our fingertips.
It seems there’s very little that cannot be accomplished today by accessing resources and applications at our fingertips on these small electronic devices we call mobile, whether a smartphone,…Continue
Added by Jeff Cotton on September 30, 2014 at 1:11pm — No Comments
Auto Dealers BEWARE of failed campaigns....
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does....Steuart Henderson Britt
Check your marketing, does it return the results? I don't mean more busy work for the dealership, I mean SALES!!!!
If you are running campaigns to keep your BDC and Internet Sales manager busy, YOUR WASTING YOUR TIME and MONEY!!.....
Want to run a campaign to SELL more…
Added by Dani Lunsford on September 24, 2014 at 7:07am — No Comments
The Year is 2014, and the Good Ole Boys Club still stands strong in the Auto Industry. The limitations that this industry had set for women , is slowing going away with a significant amount of female influence coming from the top down, such as a rise in the amount of female engineers, involved with safety, design and styling. This is a natural fit because of women’s natural instincts to nurture and heal, it is crucial that women not only use their brain but also their heart in making…Continue
Added by Dani Lunsford on June 18, 2014 at 6:57am — No Comments
The 2014 BMW M6 Coupe with 4.4L V8!
With a price tag over $100k, this TwinPower Turbo V8 Sports Car lives up to its M Series Class. The 2014 BMW M6 Coupe features a 7-Speed Double Clutch Transmission with Launch Control which helps put those 560 ponies to the pavement! Whether you consider this a…Continue
Added by Jonathan Morales on June 11, 2014 at 3:30pm — No Comments
Added by Gregg Manson on May 19, 2014 at 2:37pm — No Comments
According to AutoMD.com, more than three-quarters of respondents to a 2012 car-buying attitude survey found that “78% now say that 10+ years (or until it dies) is the appropriate vehicle lifespan. Most telling is that over half say that a better economy would not change their habit of holding onto their vehicle longer.”
You may feel shackled by this reality, but in fact you have much control over how the buy cycle influences your dealership. I can make such a statement because this…Continue
Added by Jeff Cotton on March 4, 2014 at 8:30pm — No Comments
Believe me, please, when I confess that I understand the psychology and emotions that drive the highs and lows of showroom sales. Your soul hangs in a valley on slow days yet soars into heaven the moment a fresh up drives onto the lot.
I’ve been there. I’ve lived that, and after all these years I still breathe car sales.
Since those days, however, I’ve learned a few new ideas about selling cars. One of the best tips I can pass along is this: Focus on the hot 40 if you want to…Continue
Added by Jeff Cotton on February 24, 2014 at 11:17am — No Comments
"Did you see Megan's new car?" "Cant wait for this summer! #Spain2014." "I just got the new iPhone my life is now complete."
The millennial generation is obsessed with creating the life we want others to believe we live, from checking-in at fancy restaurants on Foursquare, to Instagramming…
An opportunity to learn more about online video advertising in conjunction with cable TV advertising...
Added by Ralph Paglia on November 18, 2013 at 3:00pm — No Comments
More and more companies are using online videos to establish their brand name and to promote their products and services. With YouTube alone registering two billion video views a day, turning your back to the idea of online videos can be quite disastrous to your business.
As a car dealer, you need to capture your prospect’s attention and persuade them to deal with you when he or she trades in or buys a vehicle.
Added by Rachel Boyle on October 15, 2013 at 6:17am — No Comments
Auto manufacturers are always looking for new ways to get consumers excited about their products, and sometimes that means crossing the automotive industry lines and sharing the spotlight with other industries.
What is Cross-Marketing?
Cross-marketing is when one industry incorporates their product or services into another industry in order to gain better exposure and help fuel consumer passion for both of their brands for a mutual benefit. This type of…Continue
Added by Rebecca Kon on August 28, 2013 at 11:18am — No Comments
Added by Jonathan Floyd on May 28, 2013 at 9:30am — No Comments
The importance of time is something that we must never take for granted. As we know the time that we have here on Earth is limited and it's imperative that we don't look back over our life when we get older and say "I wish I had of." I remember…Continue
Added by J.R. Batchelor on May 20, 2013 at 8:59pm — No Comments
The 2013 Chevy Volt is a popular choice of a car dealership in Mason, Ohio. It is a good choice for supplementing with a solar panel array. The Volt driver fills up the gas tank just as you exceed 900 miles since the gas engine starts only after the battery has been depleted. Even if you cross 1300 miles on the first tank from the dealer, it does not fill up.
Things to Consider
Temperature Run: A Chevrolet dealer in Cincinnati, Ohio will tell you…Continue
Added by Tom Brown on May 15, 2013 at 4:13am — No Comments
The service drive is the new showroom! In a given day, more car-sales opportunities drive into your service lane than will walk through your traditional showroom doors.
Putting a dedicated sales associate equipped with the right knowledge in hand in the service drive can consistently close 30-35% of service drive customers. The best your showroom team does is selling about 20 percent.
Service drive vehicle selling is powerful because you probably have all the tools at hand to…Continue
Added by Jeff Cotton on April 3, 2013 at 10:50am — No Comments
Life is turning out to be a complicated journey nowadays as nothing seems easy. Let’s take the example of buying a car. It is not an easy or smooth process. Earlier if someone had money then he could simply visit may be a couple of car dealers and drive home on a new car but today as the options available are unlimited ample research and discussion takes place before a car is…Continue
Added by Chris Azused on January 21, 2013 at 3:11am — No Comments
Press Release Tips for 2013 Digital Strategies
The overrated SEO gimmicks used up to this point are over. After the latest Google’s updates, the need to understand and develop news-worthy, attractive and relevant content is a big part of what is needed to gain the search engine’s respect and attention.
2013 marks the beginning for brands and industries to shape up…Continue
Added by Joe Schwartz on December 16, 2012 at 4:00pm — No Comments