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All ADM Blog Posts Tagged 'ideas' (17)

90 Seconds to More "Be-Backs"

With all the competition in the Automotive World and so many websites, targeted ads and retargeting display ads vying for consumer attention it seems harder than ever to know whether or not your customer will remember you.

How do you set yourself apart from the competition and stay in the customer's mind?

USE COMMON SENSE AND THINK ABOUT USING MOBILE TO CONNECT WITH MOBILE! Niesen did a study in November about Mobile Auto Shoppers and it showed that 49% of…

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Added by Mathew Koenig on May 11, 2013 at 8:18am — No Comments

There Are Car Dealerships, Then There Is Your Dealership-

There is this “rule of thumb” when writing social media blogs that basically says in order to capture the reader’s attention and build your audience, never try and sell them something.

Always make sure your content is informative (something for business, life, or both that…

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Added by Todd Vowell on January 9, 2013 at 11:30am — 2 Comments

Always Keep Your Eyes Open for Social Media Opportunities

Opportunities

“I sit down at the computer and think of things to post on social media.”

This is the problem. It’s the challenge that faces many dealers as they try to explore new ideas to post about on social media. They have “social media time”…

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Added by J.D. Rucker on December 22, 2012 at 4:00am — 9 Comments

4 Killer Places To Find Blog Inspiration

Writer’s block is as common to bloggers as athlete’s foot is to, well, athletes. If you find yourself banging your head on your desk in the hopes that a good idea will fall out, please stop. Neurologists frown upon this activity, and there are much better ways to spark your creative…

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Added by Stephen Murphy on October 19, 2012 at 7:30am — 4 Comments

Master Your Craft - August 2012 - AutoSuccess Magazine

http://www.seanvbradley.com

http://www.dealersynergy.com

Master Your Craft

 

Do you want to be successful in…

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Added by Sean V. Bradley on August 1, 2012 at 7:17am — No Comments

What Influences Car Buyers Most?

A big shout out to St. Louis based research firm Maritz and their recent "New Vehicle…

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Added by Todd Vowell on June 1, 2012 at 2:37pm — 1 Comment

First Google Goes Offline With Direct Mail, Now Facebook!

  It was January, 2011 when I first wrote about how $220 Billion Global King Kong GOOGLE goes offline with direct mail. Now, $100 Billion Global King Kong Jr FACEBOOK followed suit.



The thing that amazes me most is all the naysayers that continue to place …

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Added by Todd Vowell on April 25, 2012 at 10:00am — 5 Comments

Do Car Dealers Really Need To Be "Women Certified" ?

Car dealerships Are Not "Man Certified" so why be "Women Certified"?…

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Added by Todd Vowell on March 30, 2012 at 10:30am — 30 Comments

DiscountBomb.Com Discount Offer/Visitor Conversion Toolbox For Sales and Service

It’s no big secret that saturated mail brings in customers with a high upfront investment, and no matter if your campaign includes discount offers/specials, free prizes and even a FREE CAR GIVEAWAY, it is still a high risk maneuver in the present economy.   Media Ad Group has completed development on an online version of an exciting consumer take-action component that enhances your marketing efforts and white labeled to fit your business model. Controlled costs are realized with 3…
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Added by Ken Dugas on January 30, 2012 at 3:01pm — No Comments

MOM spelled backward is MOM…

While we dig deep into Demographics’, Geographic’s, niches, ideas, social media, digital, traditional marketing and analyze who buys what and for how much, let’s not forget about who really controls the wallet in MOST households.

Almost 84 million women right here in the USA is a mom.  They are probably the most powerful consumer group of all, controlling 85% of household spending, according to Mintel International.

In the automotive digital/traditional marketing world, it is…

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Added by Todd Vowell on June 15, 2011 at 2:58pm — 2 Comments

Digital vs Traditional

After 10 years of digital and traditional direct marketing trying to figure out how to co-exist (or eat each other up to survive) in the automotive world, here is what has developed. Digital Marketing has grown tremendously because it’s new and initially had no numbers to speak of so it had nowhere to go but up.



Traditional direct mail marketing has grown a few small points a year, nothing surprising, just a good, solid, and dependable work horse.



Without question,…

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Added by Todd Vowell on May 20, 2011 at 9:31am — No Comments

Buy Mail Direct and Wounded Warrior Project Partner on National Campaign

(Sacramento, CA May, 2011) – Buy Mail Direct Inc. announced today a National fundraising partnership with the Wounded Warrior Project (WWP).



“Test Drives For Wounded Warrior Project” is a digital/traditional marketing event that brings car shoppers and car dealerships together to raise funds for the wounded Warrior Project and sell new and pre-owned vehicles.



The program kicks off today in all 50 states and the first… Continue

Added by Todd Vowell on May 12, 2011 at 4:44pm — No Comments

Warning: Are You Making Any Of These Costly Automotive Sales & Marketing Mistakes?

Here at the Rich Dealers Institute we're constantly talking to dealers and managers from across the country and throughout Canada. Our members' only email discussion group (which topped a record breaking 900 messages in a last month) is always swirling with questions about the same things over and over again.

 

The phone and the group are inundated with…

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Added by Jimmy Vee on April 22, 2011 at 1:02pm — 2 Comments

Measuring Social Media Campaigns for Auto Dealers

Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators.



First, dealers should determine what their campaign sets out to…

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Added by Paul Potratz on February 4, 2011 at 8:28am — No Comments

Snowed In? It's the Perfect Automotive Marketing Opportunity!

This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and preparing for fewer customers to come in. But bad weather can be the perfect opportunity to send out a special offer. Your auto dealership’s marketing campaign needs to connect…

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Added by Paul Potratz on February 1, 2011 at 11:15am — No Comments

Utilize QR Codes to Drive Leads to Your Car Dealership

Utilize QR Codes to Drive Leads to Your Car Dealership



If you keep up with the latest digital trends, you know about QR codes. They're similar to bar codes (only with a 2-dimensional pattern) and can be scanned by any smartphone with a QR reader. Once someone scans a QR code, he sees a coupon, special website, video, or whatever the advertiser chooses to use. The opportunities for…

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Added by Paul Potratz on January 24, 2011 at 12:37pm — 10 Comments

Remote Control Cars

Toys n Gifts Low prices store of Toys & Games for children,including board games, outdoor toys and more..



Toy 'N' Gifts are pleased to present to you a fantastic range of inspirational gifts for those you love. There are gifts suitable for everyone Remote Control Cars, fatboy beanbags, Slanket, gifts & toys ! For the ardent pony lover or the diva queen, you will… Continue

Added by Steven Ray on January 7, 2010 at 1:14am — No Comments

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