Professional Community for Car Dealers, Automotive Marketers and Sales Managers
With all the marketing resources available to us today, you would think marketing would be easier than ever. The truth is, because there are so many options it is just that much more difficult to find the marketing tactics that work for your business. Specific marketing techniques do not work for every type of business, and there is a lot that company owners have to analyze in order to choose the right marketing strategies without wasting valuable money. There are marketing guidelines,…Continue
Added by cassy carter on March 18, 2015 at 8:50pm — No Comments
With all the competition in the Automotive World and so many websites, targeted ads and retargeting display ads vying for consumer attention it seems harder than ever to know whether or not your customer will remember you.
How do you set yourself apart from the competition and stay in the customer's mind?
USE COMMON SENSE AND THINK ABOUT USING MOBILE TO CONNECT WITH MOBILE! Niesen did a study in November about Mobile Auto Shoppers and it showed that 49% of…Continue
Added by Mathew Koenig on May 11, 2013 at 8:18am — No Comments
Always make sure your content is informative (something for business, life, or both that…Continue
“I sit down at the computer and think of things to post on social media.”
This is the problem. It’s the challenge that faces many dealers as they try to explore new ideas to post about on social media. They have “social media time”…Continue
Writer’s block is as common to bloggers as athlete’s foot is to, well, athletes. If you find yourself banging your head on your desk in the hopes that a good idea will fall out, please stop. Neurologists frown upon this activity, and there are much better ways to spark your creative…Continue
Master Your Craft
Do you want to be successful in…Continue
Added by Sean V. Bradley on August 1, 2012 at 7:17am — No Comments
It was January, 2011 when I first wrote about how $220 Billion Global King Kong GOOGLE goes offline with direct mail. Now, $100 Billion Global King Kong Jr FACEBOOK followed suit.
The thing that amazes me most is all the naysayers that continue to place …
Car dealerships Are Not "Man Certified" so why be "Women Certified"?…Continue
Added by Ken Dugas on January 30, 2012 at 3:01pm — No Comments
While we dig deep into Demographics’, Geographic’s, niches, ideas, social media, digital, traditional marketing and analyze who buys what and for how much, let’s not forget about who really controls the wallet in MOST households.
Almost 84 million women right here in the USA is a mom. They are probably the most powerful consumer group of all, controlling 85% of household spending, according to Mintel International.
In the automotive digital/traditional marketing world, it is…Continue
After 10 years of digital and traditional direct marketing trying to figure out how to co-exist (or eat each other up to survive) in the automotive world, here is what has developed. Digital Marketing has grown tremendously because it’s new and initially had no numbers to speak of so it had nowhere to go but up.
Traditional direct mail marketing has grown a few small points a year, nothing surprising, just a good, solid, and dependable work horse.
Added by Todd Vowell on May 20, 2011 at 9:31am — No Comments
Added by Todd Vowell on May 12, 2011 at 4:44pm — No Comments
The phone and the group are inundated with…Continue
Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators.
First, dealers should determine what their campaign sets out to…Continue
Added by Paul Potratz on February 4, 2011 at 8:28am — No Comments
This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and preparing for fewer customers to come in. But bad weather can be the perfect opportunity to send out a special offer. Your auto dealership’s marketing campaign needs to connect…Continue
Added by Paul Potratz on February 1, 2011 at 11:15am — No Comments
If you keep up with the latest digital trends, you know about QR codes. They're similar to bar codes (only with a 2-dimensional pattern) and can be scanned by any smartphone with a QR reader. Once someone scans a QR code, he sees a coupon, special website, video, or whatever the advertiser chooses to use. The opportunities for…Continue
Added by Steven Ray on January 7, 2010 at 1:14am — No Comments