Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
When it comes to video, most dealerships tend to think of it for purely sales department use, and sometimes in service. From communicating with customers via personalized emails, to live video walkarounds, video is certainly an excellent way to engage customers and increase VDP views. It is also a great tool for the…Continue
Added by Timmy D. James on January 9, 2017 at 7:44am — No Comments
The customer experience at your dealership is more important than ever before.
With start-ups aiming to take away sales by luring customers with promises of a hassle-free buying experience, customers are starting to realize that they no longer have to sit at a dealership for hours. In fact Amazon France…
Added by Mike Gorun on January 3, 2017 at 5:30am — No Comments
One click ordering. Buy it now. Same day delivery. Dash buttons where all you have to do is press a button and the item is shipped. You can even place orders through Amazon’s Alexa with a voice command.
Added by Ujj Nath on November 21, 2016 at 6:39am — No Comments
Humans naturally crave interaction with other humans. However, as technology advances, there is an increasing push by companies to automate as much of their processes as possible. While this is understandable, as it saves on costs, the path technology is taking us down could prove to be a double-edged…Continue
Added by Mike Gorun on October 28, 2016 at 6:56am — No Comments
Last week, a UK based travel company received an interesting Facebook post – a user posted a screenshot of a travel itinerary that listed a layover of 413,786 hours (or roughly 47 years).
This, of course, was a technical glitch, as the itinerary did not show the traveler arriving at their destination 47 years…
Now let me explain...
In our industry – as well as life – we continuously talk about transparency.
Let’s be brutally honest here. Sometimes honesty isn’t the best policy. Is it always that way in real…Continue
Today's market dictates that to succeed as a dealer, you have to create a great customer experience. You have to provide value and give the customer a reason to come back. A great customer experience is now one of the strongest value propositions any dealership can use to increase customer loyalty and…Continue
Added by Richard Holland on June 18, 2015 at 5:00am — No Comments
Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they…Continue
I peruse more articles per day than I can count in my efforts to remain on the cutting edge of strategy, social network management and online marketing. Recently, I found that one common, underlying theme to so many of these "tips and tricks," as they're often packaged, was actually a part of human nature; the perpetual assessment of "why."
The question of "why" isn't necessarily out of greed or selfishness, it's our brains' natural way of making choices - professional, personal,…Continue
Added by Camille Forte on January 27, 2012 at 6:39am — No Comments
Added by Gary May on May 6, 2009 at 8:55pm — No Comments