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All ADM Blog Posts Tagged 'hooklogic' (6)

What Is The Value Of A Digital Marketing Agency?

Yesterday as I traveled home from Digital Dealer Workshops in Chicago this was the question that was weighing heavy on my mind. I spoke with a lot of Dealers and Internet Managers there and not many had very good things to say about their marketing partners.…


Added by Larry Bruce on March 27, 2014 at 5:09am — 6 Comments

Time Is the Fire in Which Leads Burn

I just read an article in Automotive News by Dave Barkholz entitled, “Lost Leads.” I hesitate to say it. But, within the article some smart people were quoted.  I hesitate because I was also quoted in the article and I don’t want to break my arm patting myself…


Added by Larry Bruce on February 5, 2014 at 4:00am — No Comments

BDC, Call Center…BS…Call It What It IS!


I just got through reading “Is the dealership sales call center obsolete?” on I got the article…


Added by Larry Bruce on May 27, 2013 at 4:30pm — 11 Comments

ActivShow Drives Website Visitors Into Dealerships: Reminder - Webinar starts tomorrow at 11:30 am!

In a previous blog post we made the announcement that ActivEngage has teamed up with the targeted incentive provider HookLogic to give dealers the bait they need to drive website visitors into the dealership. We are proud to introduce ActivShow - an integrated chat solution specially designed to …


Added by Ketty Colom on May 17, 2012 at 8:13am — No Comments

Give Your Customers The Hook To Get In Your Showroom

I have written about the influence of Jim Lecinski's book "Winning The Zero Moment of Truth" and the data that confirms that consumers are actively researching online during the Zero Moment of Truth prior to contacting a local car dealer.



This first contact, called the…


Added by Brian Pasch on January 28, 2012 at 12:30pm — 4 Comments

Digital Dealer Workshops Houston Texas 01/17/2012

Digital Dealer Workshops Houston Texas 01/17/2012

Workshop Tracks Include: Automotive e-Commerce; Social Media & New Technologies; Sales, Process & Fixed Operations;  and Websites, Marketing & Analytics


Dealer Communications, the leading multi-media information source for automotive dealers and managers, will hold a one-day…


Added by April Rain on December 28, 2011 at 4:40am — 1 Comment

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