Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
There is a lot of talk going on about car dealership turnover.
It seems that everyone has an opinion about it but not a whole lot of solutions. I am going to do some "REAL TALK" in this post because it is time that the sugar coating stops. I have spent a great deal of time between…
The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode to keep their sales floor staffed with enough employees to provide coverage for their floor traffic and to follow up with…Continue
High employee turnover rates continue to be a problem for car dealers, according to the 2015 NADA Workforce Study. Competition for talent is fierce. For dealers, this means that retaining your best employees is perhaps even more important than the ability to find and hire new talent.
At Auto/Mate we hire people with car dealership experience, so we have interviewed literally hundreds, if not thousands of ex car-dealership employees. In our experience, here are the top five…Continue
Added by Mike Esposito on January 7, 2016 at 2:25pm — No Comments
Albany, N.Y. – January 4th, 2016 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Dave Druzynski, Director of Human Resources, will be presenting a FREE Automotive News Power Training Webinar titled "Social Media in Hiring and Employment." The webinar is scheduled for Wednesday, January 20th, 2016 at 2:00 p.m.…Continue
Added by Mike Esposito on January 4, 2016 at 7:48am — No Comments
In the 2015 NADA Workforce Study, one of the most shocking statistics to me was that only 33% of all sales consultants hired reached their three-year service anniversary; which means that 67% of sales consultants that were hired quit within the first three years.
The high turnover rate among car…Continue
Added by Mike Esposito on December 16, 2015 at 4:33pm — No Comments
We keep talking about millennials in the automotive industry as though they are a new disruption, but millennials are just the next generation rising up to purchase, work, and define the economic road for the very near…
Added by Aimi Gundersen on November 10, 2015 at 8:24am — No Comments
Added by Mike Esposito on November 9, 2015 at 7:00am — No Comments
Added by Mike Esposito on October 26, 2015 at 8:07am — No Comments
There has been a question that has popped up over the years ever since the rise of the internet as a valid marketing venue for car dealers. Should dealerships and vendors teach automotive industry people about marketing or should they teach marketing professionals about the car business?
Dealer Synergy Is HIRING! We Are Looking For Social Media Analysts. We Are GROWING & Need Social Media…
Added by Sean V. Bradley on January 1, 2014 at 8:07am — No Comments
Currently 92% of companies use social media as a recruiting tool.
So how do you differentiate your dealership to attract the best employees? There’s more to it than just posting your job opening on Facebook or LinkedIn. Engage the best applicants by considering the following…Continue
Added by Rebecca Ward on November 8, 2013 at 7:30am — No Comments
Evidence gathered from top retail groups, including auto dealerships, indicates that employee loyalty directly affects customer loyalty and thus business results.
Dealer operators and their managers…Continue
Added by Mike Gorun on April 23, 2013 at 7:37am — No Comments
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WILMINGTON, NC - NOVEMBER 20, 2012 - After careful evaluation, New York publishers John Wiley & Son have selected two of Americas top trainers to be added to the family of books known as the "Dummies" franchise. Trainers John Fuhrman and Anthony Bartoli have agreed to be co-authors for the…Continue
Added by John Fuhrman on November 20, 2012 at 4:01am — No Comments
The Best Dealers use all their resources:
Added by Steve Munyan on November 13, 2012 at 6:18am — No Comments
IMMEDIATE OPPORTUNITY AVAILABLE:
Automotive Controller - Confidential
Total Package - $95,000 - $125,000…
Added by Steve Munyan on November 12, 2012 at 2:28pm — No Comments
I am writing this from the airport in Manchester, NH as I head back to Wilmington, NC. Hurricane Sandy has left her mark on the North Carolina Coast and is heading north for what forecasters think will be a huge event. I'll be glad if I just make it home today. Many of the homes up here are equipped with back up generators to handle loss of power issues. Stores were selling out of extra water and batteries as folks prepared for the worst. I think we can all agree this is just being…Continue
Added by John Fuhrman on November 1, 2012 at 10:40am — No Comments
What was your September like? Or how do the year-to-date numbers look? How is the sales force working out? How many are left? How is inventory? Do you have enough of the right stuff? How did you feel reading your last aged unit report?
Those questions could have good answers or bad answers. The future depends on what you're ready to do regardless of the answer. This also applies to your entire operation. How you answer the tough questions determine how you fare…Continue
Added by John Fuhrman on October 2, 2012 at 3:29am — No Comments
October 1, 2012 - New York, NY Major NY Publisher Announces New Auto Sales Book - John Wiley & Son, the oldest professional publisher in the United States has announced another edition to add to it's highly successful "Dummies" franchise. The "Dummies" books have sold millions of copies on a variety of subjects from technology to small business. Their highly recognizable yellow and black covers are instantly recognizable and mean that the selected authors were…Continue
Added by John Fuhrman on October 1, 2012 at 2:15pm — No Comments
I don't know about you but I'm a sucker for classic westerns. Even though about 10 minutes into the movie, you can pretty much figure it out, I always enjoy the "old west" from Hollywood's perspective. It was a simpler time. Or was it?
Back then, at least in the movies, there was always a point when the good guys were surrounded. It always looked like there was no way out. Or, as the cliche goes, "It looks like the end of the line." Yet, seemingly out of nowhere a…Continue
There is a statement we've all heard over the years in the car business. It usually comes from the dealer or a senior manager. When I hear it, it makes me crazy. Now, I know that some of you will say that driving me crazy is a short trip, but this one makes me glad that I'm not on a roof when I hear it. I might jump.
It usually happens when I'm talking to a dealer. We may be discussing a hiring campaign, an idea for advertising, a specific sales practice or even a way to cut…Continue