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Mike Gorun's Blog Posts Tagged 'group' (11)

You Don’t Have to Be Company 2nd to be Customer 1st

While today’s businesses understand the need to provide an excellent customer…

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Added by Mike Gorun on November 14, 2017 at 6:12am — 1 Comment

Holidays are the Perfect Time to Nurture Loyalty

It’s beginning to look a lot like the…

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Added by Mike Gorun on October 31, 2017 at 6:30am — No Comments

Customer Acquisition Can Be More Effective When You Spend $0

Customer retention is typically much less expe…

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Added by Mike Gorun on September 29, 2017 at 6:30am — No Comments

Shattering Communication Silos Increases Productivity

In many businesses, it is typically frowned upon when an employee goes over the hea…

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Added by Mike Gorun on September 12, 2017 at 7:01am — No Comments

Consumer Attention Spans Are… SQUIRREL!

If you haven’t already noticed, human’s attention spans, in general, are …

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Added by Mike Gorun on August 31, 2017 at 7:00am — No Comments

Don’t Let Digital Data Trump the Human Touch

Businesses large and small use data to learn and then make decisions about their customer’s behavior. However, be warned, as decisions based solely on data alone can sometimes not be the best… as was the case with a Denver Broncos season ticket holder.

In a …

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Added by Mike Gorun on July 18, 2017 at 6:51am — No Comments

What Happens When Company Culture Breaks Down?

Unless you’ve been hiding under a rock, you’ve undoubtedly heard about all the chaos that’s been happening at Uber. What began as a …

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Added by Mike Gorun on July 6, 2017 at 6:29am — No Comments

Is Amazon’s New Patent Terrible or Brilliant for Customer Loyalty?

Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012, details a method for “redirecting, or otherwise controlling customers' attempts to comparison shop on their smartphones when using a store’s Wi-Fi…

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Added by Mike Gorun on June 27, 2017 at 6:46am — No Comments

The End May Matter More Than The Beginning

The business world – and the automotive industry – has started to see just how important customer…

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Added by Mike Gorun on June 20, 2017 at 6:49am — No Comments

Become the Reference Point in Your Industry

We all have reference points. When someone asks you, “What’s the best steak you’ve ever had?” you have an answer. In fact, not only do you have an answer, but every steak you eat after that will be compared to…

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Added by Mike Gorun on May 30, 2017 at 7:27am — No Comments

Loyalty Begins At Home

I’m sure you’ve heard the phrase “Work your pay plan.” It doesn’t matter whether you held a position in sales, service, or parts, this advice has always been considered good. Towards the end of the month, when Sales Managers need those extra units sold on the weekends in order to hit bonuses from the manufacturer, they throw cash bonuses at the salespeople. The same thing…

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Added by Mike Gorun on March 4, 2014 at 7:38am — No Comments

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