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All ADM Blog Posts Tagged 'google analytics' (9)

Chat on your website? Don’t forget to tie in Google Analytics

A quality live chat product on your dealership website is a great way to greet shoppers and start the sales or service experience. But if two to four percent of visits turn into a live chat conversation, it can show up as bounce in your Google Analytics reports when they submit lead…

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Added by Big Tom LaPointe on November 27, 2015 at 5:00am — No Comments

Google Analytics: Naming for Unique Visits and Visits CHANGED

In case you missed it, Google Analytics announced an update on its blog that drastically changed some of its terminology, as well as how data from apps is compiled. …

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Added by Big Tom LaPointe on May 22, 2014 at 9:03am — 1 Comment

Google Analytics For Car Dealers Part Four

If you have been following this series on Google Analytics for Car Dealers, this is the fourth article in the series.  The previous articles can be found on the below links:

 

  • Part One - …
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Added by Brian Pasch on October 23, 2012 at 11:55am — No Comments

Google Introduces Content Experiments Inside of Google Analytics

Anyone who has been watching the grow of Google Analytic's feature set may not surprised by today's announcement that Google Website Optimizer is being shutdown and a similar feature called "Content Experiments" will be added to Google Analytics.

 

Google Website Optimizer was used to create A/B testing scenarios to see…

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Added by Brian Pasch on June 4, 2012 at 8:47am — 1 Comment

Does Your CRM Processes Treat Mobile Visitors Differently?

Today I looked at 20 dealers Google Analytics reports for the last 30 days and on average, about 20% of their website traffic is being labeled as Mobile visitors.  Here is an example of how this is displayed in Google Analytics. 

 

For some dealers their mobile traffic…

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Added by Brian Pasch on February 11, 2012 at 6:30pm — No Comments

Does Your Website Pass All Google Diagnostic Tests?

The most overlooked website diagnostic software is provided free in Google Webmaster Tools (GWT).   Most dealers are unaware of the wealth of information that GWT can provide regarding the health of your website. 

 

Dealers…

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Added by Brian Pasch on January 22, 2012 at 4:12pm — 7 Comments

ADM Members - Is AutoTrader Your Secret Santa?

 

Have you been able to quantify how much Autotrader, Cars.com, or other third party classified websites contribute to your dealership's ability to sell more cars?  

 

Have you questioned the importance of alternative classified websites like Craigslist or Ebay?…

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Added by Brian Pasch on December 22, 2011 at 5:14am — 17 Comments

Start Using Conversion Funnels With Google Analytics Updated Interface

Google has made a major upgrade to the Google Analytics Interface and I will be writing a number of articles highlighting some of the most powerful features that can be leveraged by car dealers.

 

If you have not taken time to work through then new interface and reports, I strongly suggest that…

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Added by Brian Pasch on November 21, 2011 at 2:30am — 3 Comments

Google Analytics Adds Multi-Channel Funnels

A promising new feature in Google Analytics will show which combination of websites influenced consumer behavior prior to a conversion action on your website.   The feature is called Multi-Channel…

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Added by Brian Pasch on April 20, 2011 at 6:30am — 1 Comment

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