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Last month I wrote an article on ADM about a new announcement from Google that will give dealers who manage their own Adwords campaigns a big boost in relevant ad building tools. (See Google Disrupts The Market With…Continue
Car dealers have been perfecting the best strategies to implement paid search campaigns. It is common for dealers to ask me how much of their budget should be allocated to Google Adwords, Automotive SEO, Cars.com, or…Continue
I'm back on the Google Beat covering the latest discoveries for the automotive industry on search marketing strategy. I want to thank Craig Waikem for commenting on my blog post about new Google PPC Adwords formats that collect email addresses.
What Craig shared was a…Continue
Recently one of my clients asked me how he can get his Google Adwords listings to include the review counts as shown above for AutoPartsWarehouse.com. I wanted to write a post to make a distinction between Google Seller Rating (shown above) and the newly released Google Boost.
In the example above, Google Seller Ratings are included on Google Adwords campaigns. Google Boost…
Google posted an update on their Adwords website regarding Conversion Optimization settings. This may be news to many dealers who run their own Adwords campaign so I am re-posting some information provided on their blog.
Keep in mind that conversion in Google normally tracks responses via forms submission, which would not include phone calls that are generated by PPC…Continue
Google met with top automotive dealers and manufacturers at the 2011 NADA Convention in San Francisco this week to introduce their new lead generation model for search, which one insider called "Dealer Preference". This is a new strategy for their popular Google Adwords software.
The new paid automotive…
The Automotive SEM Study is a FREE 8 week program will guide car dealers through the proper setup, execution, and measurement of paid advertising campaigns.
For the study, we will be primarily focusing on…Continue
Added by Brian Pasch on January 19, 2011 at 7:00am — No Comments