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Steve White's Blog Posts Tagged 'google' (8)

Attribution: Do Auto Dealers Really Know What’s Happening?

Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution. So, in April 2017, we decided to ask and surveyed approximately 120 dealers for our State of Automotive…

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Added by Steve White on August 4, 2017 at 6:48am — No Comments

Clarivoy’s 2017 Attribution Study Reveals What’s Really Going On With Auto Industry Marketing Measurement

Columbus, OH, August 2, 2017 -- …

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Added by Steve White on August 2, 2017 at 7:00am — No Comments

Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from it. Let me explain:…

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Added by Steve White on May 25, 2017 at 9:49am — 1 Comment

Google Tax: Should you turn off Branded Paid Search Keywords?

If you utilize paid search, you’re probably paying “Google Tax” without even realizing it.

So what is “Google Tax?”…

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Added by Steve White on January 9, 2017 at 6:36am — No Comments

The Amnesia Effect of Google Analytics

Your dealership undoubtedly sees a lot of customers each day. Let’s say that each customer who walks into your showroom wears a different color shirt. Over the course of time, you see a trend in that every single customer who purchased a vehicle wears a red shirt. You’d probably start getting excited when you see a customer come onto the lot wearing a red shirt. In fact, you…

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Added by Steve White on December 16, 2016 at 6:00am — No Comments

The True Cost of Google Analytics

A question that often arises in talking about Multi-Touch Sales Attribution, one of Clarivoy’s core products, is: “How are you doing anything different from what Google Analytics already does for me?”

 

Well, Multi Touch Sales Attribution incorporates offline sales data and connects ALL the online AND offline marketing touchpoints on a consumer’s purchase path to…

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Added by Steve White on November 18, 2016 at 6:36am — No Comments

Clarivoy Announces Native Integration of Multi-Touch Sales Attribution Solution into Google AdWords

For the first time auto dealers can have total certainty how many vehicles AdWords sells

 

Columbus, OH (November 9, 2016)Clarivoy today announced the native integration of its industry-leading Multi-Touch Sales Attribution solution…

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Added by Steve White on November 9, 2016 at 7:30am — No Comments

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