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Brian Pasch's Blog Posts Tagged 'google' (43)

Importing Campaign Cost Data into Google Analytics

If you are a student of Google Analytics, you know that Google AdWords campaign data is tightly integrated into GA if you connect your AdWords account with your Analytics accounts. Most dealers are investing in paid advertising outside of AdWords and the traffic is documented in GA but NOT the…

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Added by Brian Pasch on July 13, 2017 at 3:55am — No Comments

Google Analytics Tip - Improving Remarketing Campaigns

It is very common for auto dealers to be running remarketing campaigns, also known as retargeting. The remarketing concept, which puts the dealer's brand message in front of a consumer (who visited their website) with "online billboards" is appealing to managers. A marketing…

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Added by Brian Pasch on July 8, 2017 at 4:00am — No Comments

Your Dealership Website Is Broken According To Google Webmaster Tools

By Brian Pasch

 

Today I saw a Tweet posted by my friend Volker Jaeckel which looked like this: 

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Added by Brian Pasch on April 29, 2013 at 7:30pm — 5 Comments

Google Does It Again With Google Nose Beta - Get Signed Up

Once again, I bring to you breaking news before your competition knows:  a new Google product. Google integrates olfactory sensory inputs with Google search.  Will you sign-up for the Beta while space is open?  

Registration starts today and will likely be closed by midnight tonight.

Added by Brian Pasch on April 1, 2013 at 3:00am — 2 Comments

Urgent: Check To Make Sure Your Adwords Campaigns Are Running Today

If you are self managing your Adwords campaigns, I strongly urge everyone on ADM to check their Adwords accounts, and also spread the word to your dealer friends running Adwords.  It seems that Google has updated their Terms of Service and are requiring users to accept the new policy to continue running Adwords.

Many of the account we manage had these messages appearing this morning. 

The message you will see when you login to Adwords is shown below:…

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Added by Brian Pasch on March 1, 2013 at 7:55am — 2 Comments

Google Enhances Adwords Campaigns To Be More Relevant To Consumer Devices

 

On February 6th, Google had an announcement that enhances their online advertising solutions, so here is the the post that was shared on the Google blog.  You can also get more information about this on this link: Google Adwords Enhanced…

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Added by Brian Pasch on February 7, 2013 at 2:30am — No Comments

Will You Get A Lift In Published Reviews on Google+ With New Spam Filter?

Here is the latest post from Google, from an employee named Dasha.  The article link is: Google Reviews and was posted today at 12:00…

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Added by Brian Pasch on January 31, 2013 at 1:30pm — 11 Comments

Results of Google New Cars Beta Advertising Program in San Francisco





I've written a number of articles on the Google "Cars" program that has been in Beta Testing in the San Francisco Bay area.  (…

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Added by Brian Pasch on January 29, 2013 at 1:43pm — 2 Comments

Google Review Policy Clarified and Documented

Google published an update on their review policy, here is a summary of the update's content...

 

Policy criteria for removing reviews

We want people to get ratings, reviews, and recommendations that are…

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Added by Brian Pasch on December 14, 2012 at 8:30am — 13 Comments

Google+ Local Review Update On Filtering Active User Reviews

Dealers have been seeking answers on how to get valid customer reviews to appear on Google+ Local.  In the past year, I have made many revisions to the recommended processes dealers should follow to comply with guidelines on popular review websites.…

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Added by Brian Pasch on December 12, 2012 at 7:00am — 2 Comments

Join The Google Video Pre-Roll Pilot Starting December 1st

Is your dealership leveraging the power of video marketing?  Today, video ad formats are the most effective way to communicate with consumers during their shopping cycle.  

 

 

Video marketing includes direct video posting on YouTube, but that is nothing new. Dealers who want to differentiate themselves from…

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Added by Brian Pasch on November 11, 2012 at 4:00am — 4 Comments

Google Analytics For Car Dealers - Part III by Brian Pasch

This is the third in a series of articles for car dealers who would like to learn how to leverage Google Analytics in order to better merchandise their websites, track consumer activity, increase conversion, and measure the influence of their marketing investments.  

To summarize the series to date:…

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Added by Brian Pasch on October 13, 2012 at 3:22am — 1 Comment

Google Analytics For Car Dealers - Part II by Brian Pasch

Last week I decided to write a series of articles on Google Analytics to help dealers better leverage this powerful tool.    Google Analytics reports must be a part of the monthly marketing decision-making process,  because the data can direct dollars into the most effective…

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Added by Brian Pasch on October 11, 2012 at 3:30pm — 2 Comments

Are Your Marketing Priorities Aligned With What Google Analytics Says Is Important?

I am a vocal advocate for leveraging Google Analytics to guide a dealership's online marketing strategy.  Despite my pleas, a small percentage of dealer operators have a consistent process for analyzing Google Analytics data every month to spot trends or to prioritize marketing investments.

So I thought that I would write a few articles that utilize Google Analytics data charts to show hungry automotive marketing professionals and dealer operators how to leverage this great…

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Added by Brian Pasch on October 8, 2012 at 12:36pm — 6 Comments

As Mobile Traffic Increases Dealers Must Place Phone Processes Under The Microscope

Recent data shared by Google's Michelle…

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Added by Brian Pasch on September 20, 2012 at 11:49am — 3 Comments

Latest Google Car Shopper Research Impacts Dealer Marketing Strategies

Google's latest ThinkAuto research shared by Joanne Nichols, Automotive Head of Industry, shows just how nimble automotive digital marketing strategies must be to connect with today's auto…

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Added by Brian Pasch on September 19, 2012 at 1:30pm — 3 Comments

Increasing Google+ Local Reviews - What To Do Now?

After publishing my Google+ Local whitepaper, which outlined the changes business owners need to make when designing their online review strategy to avoid review spam penalties, I have been asked to give some specific recommendations for next steps.

 

If business owners want to increase their online ratings on Google+ Local and Yelp specifically, the focus has to be on identifying…

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Added by Brian Pasch on August 30, 2012 at 10:00am — 8 Comments

Google Is BETA Testing Adwords Communication Extensions For Car Dealers

If you have been following my latest articles discussing Google Adwords, you are well aware that Google is testing new ad formats for the automotive industry.  

I have recently discussed the Google Advisor For Cars program which is very controversial.  I recently documented that Google is testing …

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Added by Brian Pasch on August 10, 2012 at 7:30pm — 1 Comment

Google Cars Program Video Explains Program To Dealers

I created a video that gives a brief overview of the Google Cars program, officially called the Google Commercial Unit For Cars (CUFC). A few more details on the program are now available but dealers still have a number of questions left unanswered.

 

Take a minute to watch the video and see my comments at the bottom of this page.…

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Added by Brian Pasch on June 28, 2012 at 11:30am — 3 Comments

Google Introduces Content Experiments Inside of Google Analytics

Anyone who has been watching the grow of Google Analytic's feature set may not surprised by today's announcement that Google Website Optimizer is being shutdown and a similar feature called "Content Experiments" will be added to Google Analytics.

 

Google Website Optimizer was used to create A/B testing scenarios to see…

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Added by Brian Pasch on June 4, 2012 at 8:47am — 1 Comment

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