Professional Community for Car Dealers, Automotive Marketers and Sales Managers
How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.
If you plan on getting the most out of your website, this week's Hard Facts…Continue
Added by Paul Potratz on April 15, 2016 at 1:30pm — No Comments
Added by Paul Potratz on February 27, 2013 at 7:19am — No Comments
Added by Paul Potratz on February 20, 2013 at 7:18am — No Comments
Where Google Wave and Google Buzz fell short before, Google+ presents a new take on social media and looks to prevail. One of the things going in Google’s favor is the familiar site design. Does the below picture look similar to you at all? Notice how Mark Zuckerberg’s profile is laid out in a similar fashion to Facebook
Bing has recently taken a social approach by using…Continue
Added by Paul Potratz on July 6, 2011 at 6:33am — No Comments
Ideally, an auto dealership should be running a pay-per-click campaign through Google AdWords, but what if you just don't have the staff or the time to manage an AdWords campaign? Google now offers a simplified option called Google Boost through Google Places in which you can basically "set it and forget it." Unfortunately, this platform is only available in certain markets but…Continue
Not too long ago, Google rolled…Continue
Added by Paul Potratz on November 18, 2010 at 12:11pm — No Comments
Google is giving car dealerships one more way to be found online! The new Places search category offers an easy way to search Place pages, which already existed but now are more visible. You can see a business location right on a map, read reviews, and see promotions right in search results.
After entering a search on Google, you'll see a "Places" option on the left side (along with Images, Videos, etc.). You can click this to search just for Place pages; anything from your…