Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Each year OEMs add more and more advanced technology to their vehicles. As a result, the skill set demanded of today’s technician has transitioned from one that is purely mechanical, into one that is more technology-based. Up until now, technicians have had access to master techs at their respective manufacturers to…Continue
Added by Richard Holland on January 8, 2015 at 5:00am — No Comments
|by Nicole Milkovich, Search Engine Optimization Specialist|
Using a combination of smartphones, tablets and desktop computers,…Continue
|by Colleen Harris, Search Engine Optimization Specialist|
In the ever changing land of Google search, they’ve shaken up…Continue
The most effective marketing strategy in the world can be rendered ineffective in a day by an algorithm change. Or your thriving Facebook page could become a ghost town due to the monetization of Facebook. The only constant in the world is people’s…Continue
Yesterday Google revealed “Android Auto ” its latest play in the connected car game. The new android-based screen-casting feature connects your smartphone directly to your in-car infotainment system creating a unified in-car experience.
More than half of all online consumers – sixty-one percent, to be precise – read online reviews before deciding whether to make a purchase. Online reviews are now considered essential for e-commerce sites. They are proven sales drivers, and studies show most customers want to see some kind of informed review before they click the “buy” button.
So what happens when a disgruntled customer uses the review function to unleash a poison pen? Recent years have seen a veritable explosion…Continue
Added by Joe Chierotti on April 3, 2014 at 11:20am — No Comments
Search Engine Optimization is all about drawing traffic to a website, and converting it into customers. That’s the bottom line, and when it’s summed up like that it sounds pretty straightforward. It isn’t.
The essence of Search Engine Optimization is making a website search engine friendly. Historically, the effectiveness of Search Engine Optimization, or SEO, has been measured by how the target keywords were ranked after a web search. That focus…Continue
A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February.
Of those 177 advertisers, the top 20 advertisers (roughly 11 percent)…Continue
I would love to tell you that this is breaking information, the type of news that you absolutely must hear in order to succeed in 2014, and that if you don't heed my advice your dealership will probably crumble in the earthquake of financial ruin by mid-March, but I just can't say that. This is a…Continue
Added by J.D. Rucker on January 8, 2014 at 3:51am — No Comments
As I've said on many occasions, there are only a handful of social media websites that you need to focus on at your dealership. Despite claims that you need to be on dozens of them, the real ones that are making an impact today and in the near future are Facebook, Google+, Twitter, YouTube and Pinterest with…Continue
|by Dan Blau, Cobalt Digital Advertising Analyst…|
Added by CDK Global on October 30, 2013 at 9:00pm — No Comments
Unless you've been living under a rock, you know by now that Google made some major changes recently to the data they provide webmasters.
As of September 23rd Google flipped a switch and made all Google searches secure. This means that organic analytical data (aka organic keywords) is now virtually non-existant for Google traffic.
How do you figure out how to cope in our new "(not provided)" reality? If you're like me, you started Googling (ironically?) for answers. However,…Continue
Added by Leigh Fox on October 14, 2013 at 2:21pm — No Comments
Organic keyword data from Google is about to disappear. Instead of panicking, embrace this change and focus on content.
Content. That word scares a lot of dealerships. They’re told they need it from every vendor, at every conference and in every article. They need it for SEO, for blogs, social media, and their website. Advertisements? No problem. They have tons of cars and know what is a good deal in their market. They have ad agencies…Continue
Being different will get you more service business, according to a recent study published by Google. In a study titled “The Road to Winning Drivers: What Drivers Want In the Automotive…Continue
|by Josh Escusa, Reputation Management Specialist|
Google Software Engineer Kumar Dabbiru…
Added by CDK Global on August 4, 2013 at 7:00pm — No Comments
Frequently, I write about how dealerships (or any company for that matter) need to have efficient, reliable communication tools in place so that all departments can access information at a glance. Quite ironically, one of the largest tech companies in the world, Microsoft, just proved that best practice as…Continue
Added by Richard Holland on August 1, 2013 at 8:40am — No Comments
And just like that... all your emails fall into the "promotions" box.
That's right... the promotion box. The same box that will soon land all your email blast, your special offers, and anything else sales related that you wanted…Continue
Added by Martin L D'Amato on July 26, 2013 at 10:30am — No Comments
Are you ready for the new Google Maps? Make sure you’re well positioned to take advantage of new opportunities to reach car buyers.
Google made their new Maps product public this week, and the changes are fairly substantial. The layout is cleaner, fullscreen and more modern -- but more importantly, the revamped maps relocate business listings from the left sidebar directly onto the map …Continue