Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Consumers put an endless amount of information online about themselves, often daily. However, several marketing strategies don’t use that information to their advantage. If online users are taking the time to educate brands about their behavior, likes, dislikes, wants, habits, etc., it…Continue
Added by Joseph Little on November 6, 2015 at 1:07pm — No Comments
Added by Joseph Little on November 4, 2015 at 1:30pm — No Comments
If you have a smartphone, chances are you have Apple Wallet (formerly Passbook) or Google Wallet. These applications are mobile wallets that store, among other things, applications like Apple Pay that enable people to purchase things with their phones. Of course, it's very unlikely that anybody is going to purchase…Continue
This blog post will tell you exactly why...…
Added by Manny Luna on May 20, 2015 at 3:30am — No Comments
The Truth About ‘Mobilegeddon’ and the Impact On Your…Continue
|by Colleen Harris, SEO Specialist|
Yes, we mean this latest change from Google is all goodness for your business listings. Remember when you’d search for your dealership on Google, only to have old, outdated or even the wrong photos show up in the …Continue
Added by CDK Global on March 3, 2015 at 11:30am — No Comments
If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all…Continue
Each year OEMs add more and more advanced technology to their vehicles. As a result, the skill set demanded of today’s technician has transitioned from one that is purely mechanical, into one that is more technology-based. Up until now, technicians have had access to master techs at their respective manufacturers to…Continue
Added by Richard Holland on January 8, 2015 at 5:00am — No Comments
|by Nicole Milkovich, Search Engine Optimization Specialist|
Using a combination of smartphones, tablets and desktop computers,…Continue
|by Colleen Harris, Search Engine Optimization Specialist|
In the ever changing land of Google search, they’ve shaken up…Continue
The most effective marketing strategy in the world can be rendered ineffective in a day by an algorithm change. Or your thriving Facebook page could become a ghost town due to the monetization of Facebook. The only constant in the world is people’s…Continue
Yesterday Google revealed “Android Auto ” its latest play in the connected car game. The new android-based screen-casting feature connects your smartphone directly to your in-car infotainment system creating a unified in-car experience.
More than half of all online consumers – sixty-one percent, to be precise – read online reviews before deciding whether to make a purchase. Online reviews are now considered essential for e-commerce sites. They are proven sales drivers, and studies show most customers want to see some kind of informed review before they click the “buy” button.
So what happens when a disgruntled customer uses the review function to unleash a poison pen? Recent years have seen a veritable explosion…Continue
Added by Joe Chierotti on April 3, 2014 at 11:20am — No Comments
Search Engine Optimization is all about drawing traffic to a website, and converting it into customers. That’s the bottom line, and when it’s summed up like that it sounds pretty straightforward. It isn’t.
The essence of Search Engine Optimization is making a website search engine friendly. Historically, the effectiveness of Search Engine Optimization, or SEO, has been measured by how the target keywords were ranked after a web search. That focus…Continue
A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February.
Of those 177 advertisers, the top 20 advertisers (roughly 11 percent)…Continue
I would love to tell you that this is breaking information, the type of news that you absolutely must hear in order to succeed in 2014, and that if you don't heed my advice your dealership will probably crumble in the earthquake of financial ruin by mid-March, but I just can't say that. This is a…Continue
Added by J.D. Rucker on January 8, 2014 at 3:51am — No Comments
As I've said on many occasions, there are only a handful of social media websites that you need to focus on at your dealership. Despite claims that you need to be on dozens of them, the real ones that are making an impact today and in the near future are Facebook, Google+, Twitter, YouTube and Pinterest with…Continue
|by Dan Blau, Cobalt Digital Advertising Analyst…|
Added by CDK Global on October 30, 2013 at 9:00pm — No Comments
Unless you've been living under a rock, you know by now that Google made some major changes recently to the data they provide webmasters.
As of September 23rd Google flipped a switch and made all Google searches secure. This means that organic analytical data (aka organic keywords) is now virtually non-existant for Google traffic.
How do you figure out how to cope in our new "(not provided)" reality? If you're like me, you started Googling (ironically?) for answers. However,…Continue
Added by Leigh Fox on October 14, 2013 at 2:21pm — No Comments