Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'google' (151)

Reputation Management and Review Sites

More than half of all online consumers – sixty-one percent, to be precise – read online reviews before deciding whether to make a purchase. Online reviews are now considered essential for e-commerce sites. They are proven sales drivers, and studies show most customers want to see some kind of informed review before they click the “buy” button.

So what happens when a disgruntled customer uses the review function to unleash a poison pen? Recent years have seen a veritable explosion…

Continue

Added by Joe Chierotti on April 3, 2014 at 11:20am — No Comments

Advanced SEO: Traffic Into Customers

Search Engine Optimization is all about drawing traffic to a website, and converting it into customers. That’s the bottom line, and when it’s summed up like that it sounds pretty straightforward. It isn’t.

The essence of Search Engine Optimization is making a website search engine friendly. Historically, the effectiveness of Search Engine Optimization, or SEO, has been measured by how the target keywords were ranked after a web search. That focus…

Continue

Added by Joe Chierotti on April 1, 2014 at 9:30am — 2 Comments

Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)

A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February.

Of those 177 advertisers, the top 20 advertisers (roughly 11 percent)…

Continue

Added by MANNY LUNA on March 27, 2014 at 2:00pm — 2 Comments

A Reminder About the Three Big Social Trends for 2014

I would love to tell you that this is breaking information, the type of news that you absolutely must hear in order to succeed in 2014, and that if you don't heed my advice your dealership will probably crumble in the earthquake of financial ruin by mid-March, but I just can't say that. This is a…

Continue

Added by J.D. Rucker on January 8, 2014 at 3:51am — No Comments

The New Google Maps Experience





 …

Continue

Added by Cobalt on December 26, 2013 at 9:30am — 5 Comments

Resource: An Exhaustive List of Social Media Page Dimensions [Infographic]

As I've said on many occasions, there are only a handful of social media websites that you need to focus on at your dealership. Despite claims that you need to be on dozens of them, the real ones that are making an impact today and in the near future are Facebook, Google+, Twitter, YouTube and Pinterest with…

Continue

Added by J.D. Rucker on December 18, 2013 at 4:30am — 1 Comment

4 Mobile Musts of Google Advertising



by Dan Blau, Cobalt Digital Advertising Analyst…

Continue

Added by Cobalt on October 30, 2013 at 9:00pm — No Comments

1 Easy Tweak to Quickly Find the Best Advice Regarding the Recent Google Organic Keyword Changes

Unless you've been living under a rock, you know by now that Google made some major changes recently to the data they provide webmasters.

As of September 23rd Google flipped a switch and made all Google searches secure. This means that organic analytical data (aka organic keywords) is now virtually non-existant for Google traffic.

How do you figure out how to cope in our new "(not provided)" reality?  If you're like me, you started Googling (ironically?) for answers. However,…

Continue

Added by Leigh Fox on October 14, 2013 at 2:21pm — No Comments

Keywords Are Dead and Content Killed Them

Organic keyword data from Google is about to disappear. Instead of panicking, embrace this change and focus on content.

(courtesy of…

Continue

Added by Matthew Kolodziej on September 26, 2013 at 3:17pm — No Comments

Don’t Be Afraid of Content

Content. That word scares a lot of dealerships. They’re told they need it from every vendor, at every conference and in every article. They need it for SEO, for blogs, social media, and their website. Advertisements? No problem. They have tons of cars and know what is a good deal in their market. They have ad agencies…

Continue

Added by sara callahan on September 13, 2013 at 8:11am — 18 Comments

Being Different Makes A Difference

Being different will get you more service business, according to a recent study published by Google. In a study titled “The Road to Winning Drivers: What Drivers Want In the Automotive…

Continue

Added by Richard Holland on August 29, 2013 at 6:09am — 1 Comment

Reputation Management: The Two Most Critical Items

The Opinions in this blog are mine alone and not the opinions of who I work for… In case that isn’t clearclick here.

People always ask me what does it take to be successful in Online Reputation Management?  Or what are some basics I need to do to manage what my customers say about me? My answers at times have been very long winded. I would…

Continue

Added by Micah Birkholz-1:16Digital Media on August 13, 2013 at 12:30pm — 2 Comments

News from Google: Customer Reviews Now in Search Ads



Josh Escusa, Cobalt Reputation Management Specialist
by Josh Escusa, Reputation Management Specialist


Google Software Engineer Kumar Dabbiru…
Continue

Added by Cobalt on August 4, 2013 at 7:00pm — No Comments

How Microsoft Almost Gave Its Business To Google

Frequently, I write about how dealerships (or any company for that matter) need to have efficient, reliable communication tools in place so that all departments can access information at a glance. Quite ironically, one of the largest tech companies in the world, Microsoft, just proved that best practice as…

Continue

Added by Richard Holland on August 1, 2013 at 8:40am — No Comments

gmail STIFF ARMS your email marketing campaigns

And just like that... all your emails fall into the "promotions" box. 

That's right... the promotion box. The same box that will soon land all your email blast, your special offers, and anything else sales related that you wanted…

Continue

Added by Martin L D'Amato on July 26, 2013 at 10:30am — No Comments

New Google Maps Means New Ads and New Focus on Reviews

Are you ready for the new Google Maps?  Make sure you’re well positioned to take advantage of new opportunities to reach car buyers.  

Google made their new Maps product public this week, and the changes are fairly substantial.  The layout is cleaner, fullscreen and more modern -- but more importantly, the revamped maps relocate business listings from the left sidebar directly onto the map …

Continue

Added by Matthew Kolodziej on July 23, 2013 at 7:52am — 1 Comment

Google+ Ditches Zagat Ratings, Returns to Consumer Friendly 5-Star Ratings

Google can’t seem to make up their minds...

That being said, they sneakily introduced a change that I believe most businesses (and consumers)…

Continue

Added by Arnold Tijerina on July 11, 2013 at 5:30am — No Comments

Using Social Media to Increase Your Publicity

Press releases are a great way to promote and disseminate information about your company.  I’ve written many articles on how to write and optimize press releases to increase the chance of being discovered amongst the hundred or thousands…

Continue

Added by sara callahan on July 10, 2013 at 6:32am — No Comments

Advanced Attribution in Google Analytics: Track the Customer Journey

When drafting your fantasy basketball team, would you rather have the star forward who scores in style, or the solid background player who makes assist after assist? Do you have a sense of which marketing activities are your best utility players? If not, Google Analytics has launched two major changes in June that will make it much easier to track your customer journey from first touch to the final sale.…

Continue

Added by Matthew Kolodziej on July 2, 2013 at 1:16pm — No Comments

How to Spot-Check Your PPC Campaign – and Your Provider

If you suspect that half the money you spend on paid search marketing is wasted but you don’t know which half, this piece was written to help you figure out which.  By no means is it an advanced guide, especially with all the advancements and changes taking place this very moment on multiple paid search platforms. 

Throughout business school, one of the many die-hard rules of business, regardless of industry or region, was “If it’s not your core competency, outsource it to someone…

Continue

Added by Camille Forte on July 2, 2013 at 7:57am — No Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

April 2014
SMTWTFS
12345
6789101112
13141516171819
20212223242526
27282930
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service