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All ADM Blog Posts Tagged 'google' (165)


Influencer
The Mobile State of the Union: How Does the Automotive Industry Compare?

Our industry is synonymous with innovation, better yet – I believe the automotive industry defines both innovation and opportunity. Yet, everything is relative. Coming from a company that serviced the retail, hospitality and travel industries (in addition to automotive), I know firsthand that…

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Added by David Metter on February 1, 2016 at 8:00am — No Comments


Influencer
This Week in Social Media

News for the Week of 1.6 

Pinterest Privacy Policy

Pinterest recently updated its privacy policy in order to make the user experience feel more personalized and be more useful. …

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Added by Joseph Little on January 6, 2016 at 2:10pm — No Comments


Influencer
BIG DATA: Are We Using It All Wrong?

Big data is a buzzword that’s been floating around the auto industry for some time now.

Every dealership’s DMS is filled with opportunities. Through segmentation, data and equity mining, combined with a little bit of common sense, dealerships can target customers with relevant messaging and see great conversion rates. But what about reaching…

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Added by David Metter on December 31, 2015 at 6:00am — 3 Comments


Influencer
This Week in Social Media

News for the Week of 12.30 

Google 360-Degree Storytelling on YouTube



Storytelling is BIG and YouTube doesn't plan on missing out. Google Spotlight Stories are now available for select Android users on the…

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Added by Joseph Little on December 30, 2015 at 2:29pm — No Comments


Influencer
Metrics 101: Is Your Content or Social Media Marketing Working?

So, you’ve recognized the value that social media and content marketing present for your business.

You faithfully promote your Facebook page to your audience through your marketing efforts, e-mail signatures and website. You’ve enlisted employees or executives in your organization to start creating unique…

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Added by sara callahan on December 17, 2015 at 6:30am — No Comments


Influencer
Google Auto Says Mobile is the Place to Be

In a study published this month by Google’s Automotive division titled, “The 5 Auto Shopping Moments Every Brand Must Own,” it’s crystal clear that dealers need to have a strong mobile strategy in order to stay in the…

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Added by David Metter on November 27, 2015 at 4:30am — No Comments


Influencer
This Week in Social Media

Social Media News for the Week of November 23

Brand-New Google+ 

Google will look different for users due to its latest updates to Google+. Latest improvements focus on Communities and…

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Added by Joseph Little on November 25, 2015 at 12:07pm — No Comments


Influencer
Hey, I Know You! (How Intelligent Ads Impact Customer Experience)

Personalizing Customer Experience with Intelligent Advertising

Get to Know Your Customer

Consumers put an endless amount of information online about themselves, often daily. However, several marketing strategies don’t use that information to their advantage. If online users are taking the time to educate brands about their behavior, likes, dislikes, wants, habits, etc., it…

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Added by Joseph Little on November 6, 2015 at 1:07pm — No Comments


Influencer
This Week in Social Media

News for the Week of November 2

Google Play Music Introduces Podcasts

Google recently…

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Added by Joseph Little on November 4, 2015 at 1:30pm — No Comments


Influencer
A Primer on Mobile Wallets and How Dealers Can Benefit From Them

If you have a smartphone, chances are you have Apple Wallet (formerly Passbook) or Google Wallet. These applications are mobile wallets that store, among other things, applications like Apple Pay that enable people to purchase things with their phones. Of course, it's very unlikely that anybody is going to purchase…

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Added by David Metter on October 16, 2015 at 11:30am — 3 Comments


Influencer
Confessions of a Google Spammer

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: never, never ever follow in my footsteps.



This blog post will tell you exactly why...…

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Added by Manny Luna on May 20, 2015 at 3:30am — No Comments


Influencer
Mobilegeddon Mobile Friendly Websites

How Is Mobilegeddon Going To Change Your Rankings?

The Truth About ‘Mobilegeddon’ and the Impact On Your…

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Added by Jon Floyd on April 23, 2015 at 5:30am — 1 Comment


Influencer
The Latest Google Update Helps Car Dealers



Colleen Harris, SEO Specialist
by Colleen Harris, SEO Specialist

Yes, we mean this latest change from Google is all goodness for your business listings.  Remember when you’d search for your dealership on Google, only to have old, outdated or even the wrong photos show up in the …

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Added by CDK Global on March 3, 2015 at 11:30am — No Comments


Influencer
Marketing Trends Illustrate the Importance of Video

If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all…

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Added by Timmy D. James on February 24, 2015 at 5:00am — 2 Comments


Influencer
Will Service Technicians Need Computer Development Skills Soon?

Each year OEMs add more and more advanced technology to their vehicles. As a result, the skill set demanded of today’s technician has transitioned from one that is purely mechanical, into one that is more technology-based. Up until now, technicians have had access to master techs at their respective manufacturers to…

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Added by Richard Holland on January 8, 2015 at 5:00am — No Comments


Influencer
'Tis the Season for Declining Organic Search Traffic



Nicole Milkovich, Search Engine Optimization Specialist
by Nicole Milkovich, Search Engine Optimization Specialist

Using a combination of smartphones, tablets and desktop computers,…

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Added by CDK Global on October 14, 2014 at 10:30am — 1 Comment


Influencer
What Your Dealership Needs to Know About the Google Pigeon Update



Colleen Harris, Search Engine Optimization Specialist
by Colleen Harris, Search Engine Optimization Specialist

In the ever changing land of Google search, they’ve shaken up…

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Added by CDK Global on August 13, 2014 at 4:00pm — 10 Comments


Influencer
Content Marketing – What’s Your Strategy?

Things change. There’s no getting around that.

The most effective marketing strategy in the world can be rendered ineffective in a day by an algorithm change. Or your thriving Facebook page could become a ghost town due to the monetization of Facebook. The only constant in the world is people’s…

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Added by sara callahan on August 13, 2014 at 5:30am — 1 Comment


Influencer
Google Android Auto: What It Means For Your Dealership

Yesterday Google revealed “Android Auto ” its latest play in the connected car game. The new android-based screen-casting feature connects your smartphone directly to your in-car infotainment system creating a unified in-car experience.

Smartphones are…

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Added by Josh Knutson on June 26, 2014 at 10:00am — 2 Comments

Reputation Management and Review Sites

More than half of all online consumers – sixty-one percent, to be precise – read online reviews before deciding whether to make a purchase. Online reviews are now considered essential for e-commerce sites. They are proven sales drivers, and studies show most customers want to see some kind of informed review before they click the “buy” button.

So what happens when a disgruntled customer uses the review function to unleash a poison pen? Recent years have seen a veritable explosion…

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Added by Joe Chierotti on April 3, 2014 at 11:20am — No Comments

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