Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'glenn' (19)

So You Have a Review Platform, So What!!

For many of you who have followed my writings or have seen me speak, you have heard me talk about the Zero Moment of Truth. For those who may not know what that is, it is based on a book by Jim Lecinski for Google coining this term as the space between initial…

Continue

Added by Glenn Pasch on April 3, 2013 at 12:02pm — 2 Comments

Losing Great Employees Is Your Own Fault

Are you blinded by efficiency?

Look at your team. Let me describe one of your members and see if you can spot them.

 

They are not the most vocal of the group. They are on time, they…

Continue

Added by Glenn Pasch on March 6, 2013 at 6:00pm — 11 Comments

Who Are You? That is the Question You Need to Answer!!!



In the immortal words of Pete Townsend of The Who:

Who are you?

I really want to know

Who are you?

I bring this up because it still seems that businesses are heading into 2013 without any idea of how important constructing and controlling their…

Continue

Added by Glenn Pasch on January 17, 2013 at 3:37pm — No Comments

Who Do You Coach First?

As a trainer, I am often asked if you should focus on your top performers or your bottom ones to improve business. Many ask how much time should be spent on either group. I will lay out the arguments for both and then give my answer with an extra tip for…

Continue

Added by Glenn Pasch on October 8, 2012 at 6:34pm — No Comments

Rethink Your Outlook at Your Job.

I have worked for many different people in my time but one of my first mentors was a very successful restaurant owner. I was relating this story the other day in a workshop of a staff meeting he led where he was talking about missed opportunities we had as waiters and I thought it is appropriate for our…

Continue

Added by Glenn Pasch on August 10, 2012 at 12:28pm — 6 Comments

How Much of Yourself to you Shut Down at Work?

I appreciate all of the kind feedback on this post which was on my blog site at glennpasch.com. Many of you asked me to post here so it is. 



I am blessed to have two very wonderful young boys who constantly challenge…

Continue

Added by Glenn Pasch on July 21, 2012 at 4:28am — 1 Comment

Re-Balancing Advertising spend on the OEM Level

I have been subscribing to Automotive News for a few years now and I am just so pleased to see the growing coverage on Digital Media and it's impact. 

The most recent issue had a cover story about Paid Search and best practices. Then inside the coverage of the new Google Cars,…

Continue

Added by Glenn Pasch on July 7, 2012 at 4:51am — No Comments

Do Your Employees Get It Right the First Time?

How many times have you thought you had taught someone to do something correctly only to get different results than you expected? Our next session in our leadership workshop focuses on a simple and effective process to utilize when training someone to do a certain type of task.

If I asked you to write out the process you currently follow for …

Continue

Added by Glenn Pasch on June 16, 2012 at 5:02am — No Comments

Are Your Employees Delivering Great Service?

Food Stand

I spent Memorial Day in CT and went with some friends to a beach with our families. It was a beautiful day and a lot of fun just relaxing.

What stood out for me this day was the customer service delivered by an employee at the concession stand. The young lady working behind the counter had a radiant smile and cheery disposition. The first time I…

Continue

Added by Glenn Pasch on June 6, 2012 at 8:14am — No Comments

How Do You Communicate With Your Staff?

Management Communication Skills This is the third in a series of articles on management training.

Our group focused on a second aspect of communication this week. As we discussed in previous sessions, communication has to be clear, specific and actionable. This week, we focused on finding out how your audience was receiving the information.

New…

Continue

Added by Glenn Pasch on May 30, 2012 at 1:43pm — No Comments

Management Self Evaluations

This is the second in a series of articles on management training. (Part one can be found on my blog)

A few of my team had been asking me about helping train them on what it means to be…

Continue

Added by Glenn Pasch on May 8, 2012 at 10:23am — No Comments

How to Get Your Team to Embrace Change

Especially with the last few weeks of conferences, or business books received for the holidays, dealers and businesses have been seeing a rash of "New Ideas" or the dreaded word to many..."CHANGE"

Instituting change in your company is not an easy thing. It takes time, strategy and a…

Continue

Added by Glenn Pasch on February 15, 2012 at 6:02pm — 9 Comments

You Control your Reputation

While preparing for my upcoming workshop for the 2011 Digital Marketing Strategies Conference, I continued to run across a common reluctance amongst dealerships to change their focus from a defensive position to an offensive position when dealing with their online reputation.…Online Reputation
Continue

Added by Glenn Pasch on January 22, 2011 at 6:11am — No Comments

Your Online Reputation begins Onsite

I had a discussion the other day with a potential client and it made me realize that many customers think that Internet Reputation Management (IRM) is just about getting negative reviews off Google Page One.



This comment reinforced my belief that unless a company is committed to having a good internet reputation and willing to work on-site to improve, there will always be something to push off Google Page One.…

Internet Reputation Management

Continue

Added by Glenn Pasch on September 29, 2010 at 7:14pm — 1 Comment

Look what I am getting for FREE. Are you joining me?

Have you ever joined a project or group and you got the feeling it was going to be special? Today I sat through orientation for a new Automotive SEO study program given by PCG Digital Marketing and Driving Sales. The study will give 100 automotive dealers free access…

Continue

Added by Glenn Pasch on August 19, 2010 at 4:00am — No Comments

Listening to the Voice of Your Employees

I just returned from a Conference and many of the breakout sessions discussed the need for businesses to focus on “The Voice of the Customer”.



This seems to be the new buzz phrase and I heard many different ideas on how a company can achieve this.



1. Utilizing Social Media to monitor what your customers are saying about your company or your products.

2. Listening to recorded calls, hearing where customers are interrupting your agents in order to…

Continue

Added by Glenn Pasch on July 21, 2010 at 5:56pm — No Comments

How can I Run a Great Contest that can help Drive Employee Performance?

This is a very common concern amongst General Sales Managers. Dealerships give out commissions but you still need to do more each month for your employees. But how to run an effective contest is something GSMs may need help with.



There are a few rules I use as a guide when running contests.





1. Make sure everyone feels he has a shot at winning.



If… Continue

Added by Glenn Pasch on June 1, 2010 at 6:14pm — No Comments

If the Undercover Boss came to your Dealership, What Would they Find?

I am sure we all have seen or heard about this new television show. The boss of a company dons a disguise so its employees won’t recognize him and he gets hired to work on the front lines of his company. The point is to see what working conditions the people in his company work under

and possibly hear how they feel about the company and its leadership.



It’s a little too cliché for my taste, but I am far from a TV critic. Still, it did make me think, what if the boss of your… Continue

Added by Glenn Pasch on March 31, 2010 at 4:44am — No Comments

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

2. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service