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All ADM Blog Posts Tagged 'generation' (22)

Why Social Selling Is Not Working For Your Dealership...

With the downturn in the economy looming large over everyone's head dealers are turning towards social selling and trying to generate leads on the social media platforms.

However, there's a few mistakes I see just about every dealer make so if you're struggling to generate leads on social media here's why...

FACT #1: Publishing content is not going to get people to buy.

Sure you will get likes and comments but that does…


Added by Gus Skarlis on August 2, 2016 at 9:13am — No Comments

Power Minute #10: The Impact of Gen Y on Today's Retailers

Gen Y is comprised of the single largest generation in U.S. history, encompassing some 80 million people.

What does this mean to today's retailers?…


Added by Kris Rosychuk on June 8, 2016 at 11:05am — No Comments

Cut Your Mail Costs In Half

Want to cut your mail cost in half and get your message in a way that will explode your results? Read on:

Case Study 1

Franchise Roof-Top. 4500 old customers that had applied for a loan.

Split it into to batches: 2250 from each batch. We set up Voice-Gen to drop voicemails into their mobile phones without ringing.

Results: When they called back the number on the their screen without listening to the voicemail message…


Added by Jon Floyd on February 16, 2016 at 7:00am — No Comments

How to Effectively Market Your Vehicles Using Text Messaging

These days, if you’re not incorporating mobile effectively in your lead generation strategy then you simply don’t have one. Even if your website is great and your social media activity is working, you’re missing out on a large chunk of the market if you’re ignoring SMS lead generation.

In a recent post I published, a case study is highlighted which focuses on how one dealer has generated more high-quality leads at a…


Added by Ryan Gerardi on December 28, 2015 at 9:00am — No Comments

Do You Have A Content Marketing Strategy?

If you’re in business, I’m sure you’ve been introduced to the concept of content marketing.

Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many…


Added by sara callahan on May 13, 2015 at 6:00am — No Comments

Twitter Can Be Used For Business Branding?

Twitter Can Be Used For Business Branding?

Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014.  When using this program,…


Added by Jon Floyd on April 20, 2015 at 6:30am — No Comments

Beginning Concepts Getting Seen On The Internet (SEO)

Beginning Concepts Getting Seen On The Internet (SEO)

Whether you are a auto dealer, contractor, doctor, attorney, mortgage…


Added by Jon Floyd on April 8, 2015 at 5:00am — No Comments

Connecting With Gen Y Car Buyers

Jillian Overmyer, Account Advocate
by Jillian Overmyer, Account Advocate

How do you approach Generation Y when it comes to car buying?

Generation Y- the proclaimed ‘Me Generation’ - is portrayed as a disengaged consumer base, highly uninterested in the automotive world. As a Gen Y’er living in Detroit, The Motor City, I beg to…


Added by CDK Global on November 11, 2014 at 6:30am — 4 Comments

Inbound Marketing: How To Win Customers By Influencing People

Lead > Contact > Show > Sell (LCSS).

That is the very definition of Automotive Inbound Marketing.

Have you ever noticed that the vendors in the automotive marketing space who are…


Added by Larry Bruce on July 21, 2014 at 7:00am — 7 Comments

Different Ways to Use Mobile Marketing to Generate More Profits

It is clear that people are spending more time than they used to, accessing the Internet from their mobile devices.  As a matter of fact, according to a report in E-Marketer, a leading marketing news and research company, as of mid 2011, people are on average spending at least one hour engaged on their mobile phones throughout the day.  In the United States, that is a 30% increase over the calendar year in 2010.  It is safe to say that for the near future, businesses will have to be…


Added by Mike Maggs on July 7, 2014 at 6:00am — No Comments

How Do You Solve A Problem Like Generation Z?

In the past, the right mixes of traditional and media buys wrapped up in the bow that is your demographic was all it took to catch consumer’s attention and bring them into your dealership. Then Al Gore invented the Internet and everything changed. Not all at once, mind you, but it did and still is. Attracting…


Added by Mike Gorun on December 13, 2013 at 6:00am — No Comments

MaxTradeIn Launches MaxTradeIn DealerDirect™ Service

MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is expanding with a new service that lets participating dealers place actual…


Added by Shawn Schwegman on July 17, 2013 at 5:18am — No Comments

8 Reasons To Shift Your Ad Budget To Mobile

If 40% traffic and nearly half of all digital leads coming from smartphones isn't enough to get you 2nd guessing the way you spend your ad budget, maybe a better understand of what's out there will. Today, there are dozens of advertising opportunities and 200k+ apps and games that your customers engage with each day. While most dealerships are content with the highly competitive PPC market, our team has been testing and validating the greater mobile ad space. There is a world of…


Added by Amir Shah on June 18, 2013 at 2:08pm — No Comments

Social vs Search - Marketing Spend Comparison

Marketers across the globe are constantly plagued by the question; “should I spend my dollars on social media…

Added by J.R. Batchelor on June 5, 2013 at 1:58pm — 4 Comments

Mobile Technology & SMS Strategies For Lead Generation Pt. 2.

OK part one ended with us discussing using SMS Marketing on the front-end as a virtual tour in our print media, as well as using billboards and contests, and how we can move our numbers in an upward direction to improve our bottom line. With our focus still on…


Added by David Schroeder on April 24, 2013 at 1:30pm — No Comments

The Numbers are In: Leading the Pack In Leads

A quick jaunt through our reports in January proved most fruitful.  I was very excited to see that more than 20% of our customers enjoyed 30 or more appraisal leads for the month of January. The start of a new year tends to be a beleaguered time for dealerships, especially in the Northern states.. As consumers make…


Added by Marc Fishman on February 22, 2013 at 11:36am — No Comments

11 Infographics Marketers Should Keep Near Their Desks

True that the majority of the 11 are aimed at B2B marketers, there ar several that I find relevant to all of us - if not entertaining.  I particularly like 1, 2, 8, 9 and 11. Which infographics appeal to you?

Shared from our friends at Eloqua.

Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative.

For marketers this kind of visual organization is invaluable for one simple reason:…


Added by Joe Schwartz on December 31, 2012 at 9:00am — No Comments

Amazing Facts about Mobile For Your Dealership

Amazing Facts and Statistics about Mobile Marketing and Car Buyers for Your Dealership…


Added by Ian Bernard on December 30, 2012 at 3:30pm — No Comments

Google Cars Program Video Explains Program To Dealers

I created a video that gives a brief overview of the Google Cars program, officially called the Google Commercial Unit For Cars (CUFC). A few more details on the program are now available but dealers still have a number of questions left unanswered.


Take a minute to watch the video and see my comments at the bottom of this page.…


Added by Brian Pasch on June 28, 2012 at 11:30am — 3 Comments

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