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All ADM Blog Posts Tagged 'future' (17)

Car Dealer Advertising Study: Would You Like To Participate?

Franchise Dealer Advertising Study: What’s the future of franchise dealer advertising?

Intro:

As the leading strategy consulting firm in the franchise dealer space, MK&A has a responsibility to identify and monitor the latest trends affecting dealers. We are currently conducting a short and…

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Added by Ralph Paglia on July 8, 2018 at 5:30pm — No Comments

The Future of Marketing could be Voice

In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information and, at the same time, gave marketers more ways to push their messages to…

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Added by Steve White on June 21, 2018 at 7:00am — No Comments

Are Autonomous Vehicles the Future of Automotive Marketing?

If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…

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Added by Steve White on January 4, 2018 at 6:00am — No Comments

Can Your Used Car Buyers Trust You?

Consumers have plenty of choices when it comes time to buy a used car – private sellers, independent used car lots and, of course, franchise dealerships. Each have their pros and cons, ranging from price, to quality, to reliability and safety. The one edge franchise dealerships may have over all other options is that consumers, in general, believe that a used vehicle at a…

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Added by Chris Miller on February 27, 2017 at 6:18am — No Comments

Come on – Does Video REALLY sell cars?

Technology has drastically changed the way businesses and auto dealers operate.

Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine. Leads came in, financing was secured and, well, just about everything was via fax.

 

Consider…

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Added by Timmy D. James on February 16, 2017 at 5:30am — 1 Comment

Why Recalls Won’t Ever Go Away: Part 2

In my last blog, I shared some reasons why dealers need to prepare for a constant flow of recall repair work for a long time to come. In this second part, I’d like to lend some further insight as to why savvy and responsible auto dealerships need to develop a strategy for recall repairs. I could not fit them into…

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Added by Chris Miller on February 9, 2017 at 5:45am — No Comments

Why Recalls Won’t Ever Go Away: Part 1

Recalls have reached epidemic levels and stretch the resources of everyone involved – dealers, manufacturers and parts suppliers – as well as the patience of consumers faced with a recall, or who contemplate the purchase of a new or pre-owned vehicle. While it may be tempting to imagine a world where recalls aren’t such a burden to dealers and customers, the fact is, recalls…

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Added by Chris Miller on January 18, 2017 at 8:29am — No Comments

The Future is Now: Getting to Know Today's Car Buyer

Automotive Future 

Autotrader’s recent Car Buyer of the Future study shows only 17 out of 4,002 people prefer the current car-buying process, with the rest saying they want significant changes. This means the industry needs to…

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Added by Joey Little on December 3, 2015 at 9:00pm — 1 Comment

Today’s Automotive Industry from a Sales Perspective?

  

Good news
: Demand for new vehicles is extremely strong. J.D. Power expects 2015 sales to ring in at 14.2M units, which reflects another year of growth and an increase of 600,000 units over last year.

 

Not so good news: Next year, the growth will only be one third of what the industry achieved this…

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Added by Kris Rosychuk on November 5, 2015 at 6:30am — No Comments


Influencer
That Was A BLAST : NADA 2014 Recap

 

This years NADA was definitely one for the books. Taking place in one of the best cities in America, New Orleans, LA. The times to be had were extremely fun and the information we gathered on the auto industry was insightfully eye opening.

The convention center was like a massive maze of everything auto with our friends being scattered…

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Added by Josh Knutson on January 28, 2014 at 7:39am — No Comments


Influencer
It’s Almost NADA 2014 And We’re Pumped!

 What To Expect : Future Trends To Solve

Its that time of year again, when we all gather in the largest building NADA find and consume everything auto. As we approach one of the biggest conferences of the year we take a look at what to expect.

Technology has the pedal to…

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Added by Josh Knutson on January 14, 2014 at 7:00am — No Comments


Influencer
2013 Mobile Year In Review

A Reflection On Mobile In 2013 And Where The Industry Is Headed In 2014

Mobile has gained some major horsepower in the automotive industry in 2013, and with technology continually expanding at rapid rates, 2014 is sure to be one for the…

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Added by Josh Knutson on January 8, 2014 at 6:30am — No Comments


Influencer
Wearable Tech Accelerates Into The Auto Industry

Wearable Tech Accelerates Into The Auto Industry

From glasses, to watches to clothing, wearable technology is the next wave of our digital world interweaving with our automotive lives.

Technology truly succeeds when it helps us make a process or way of life more productive and beneficial and the future holds a huge market…

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Added by Josh Knutson on December 10, 2013 at 8:31am — No Comments


Influencer
The Technology Invasion… Are You Ready?

Dealerships are typically slow to embrace technology. In some cases, it’s for budgetary reasons and for others it’s out of a lack of a sense of need. A recent article in WardsAuto.com reinforced the need for dealerships to streamline their processes. The article explains how as car…

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Added by Richard Holland on June 7, 2013 at 8:25am — No Comments


Influencer
Future of Internet Search: Mobile Version

This caught my eye, I hope you are as energized by this kind of innovation as I am.  For me, it is an exciting harbinger of things to come in the not too distant future.

  • Part1: Looking Glass Concept…
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Added by Joe Schwartz on January 14, 2013 at 8:30pm — No Comments


Influencer
Video Marketing - The Wave of Future [Infographic]

Here is another infographic that reminds us of why we need a great video marketing strategy.

Video Marketing - The Wave of Future
Check out our data visualization blog.…
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Added by Joe Schwartz on December 16, 2012 at 8:19am — No Comments

Beyond SEO: Why Integration between Social Media, Quality Content, and Online Reputation is the Wave of the Future

I recently read an article published by Forbes titled …

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Added by Arnold Tijerina on August 20, 2012 at 7:53am — No Comments

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