Professional Community for Car Dealers, Automotive Marketers and Sales Managers
You’ll always hear me say, “the minute you’ve lost your perspective as the consumer, you’ll never have any perspective as a marketer.” Whether you’re actually a marketer or a businessperson of any kind in any industry whatsoever, the same rule applies. Online reviews don’t just “appear,” and much like a doctor’s advice after a heart attack, “the signs were there, we just didn’t see them or they were ignored.” There is a process by which online reviews come to be published…Continue
Added by Camille Forte on June 21, 2013 at 11:30am — No Comments
Anyone who has worked on any Volkswagen business knows that they have some of the strictest – if not THE strictest advertising guidelines, of any automotive manufacturer.
From their dealer guidelines:
“Volkswagen Corporate Design is not a question of…Continue
Added by charles bayer on June 19, 2013 at 4:00pm — No Comments
Added by Jon Floyd on May 28, 2013 at 9:30am — No Comments
Suddenly out of nowhere “content marketing” has emerged as the absolute hot new thing that will make your brand or dealership a household name.
All the marketing gurus are spruiking this phenomenon in their blogs, webinars, social media pages and wherever they can…Continue
Added by charles bayer on May 27, 2013 at 7:06pm — No Comments
What legally defines a merchant who uses a self-funded, in-house financing program? Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.
They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes…Continue
Added by Jon Floyd on May 26, 2013 at 9:45am — No Comments
Just as many industry observers are predicting that in 2022 car sales in China will top 35 million units annually, the U.S. Public Research Interest Group (PIRG) is saying that America’s love affair with the car is cooling.
Their data indicates that while all demographics…Continue
Added by charles bayer on May 16, 2013 at 4:44pm — No Comments
Exciting news from my colleagues at Creativa…YouTube is moving to One Channel!
So what does it mean to your videos and business? Well as a YouTube Channel Owner the first thing you will notice is that your channel design will change. I bet you’re thinking – but that’s not fair… I just got it all…Continue
Spike the Rhino is an award winning Australian advertising campaign created by Yarra Trams to encourage pedestrians to look, listen and be alert around Melbourne trams – which can weigh as much as 30 Rhinos.
Written By: Russell Grant
One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.
Because remember, there are only three ways…Continue
Added by Garry House on April 16, 2013 at 7:23am — No Comments
If you’re like me you will have had a few ‘locals’ over…Continue
Added by charles bayer on April 10, 2013 at 5:30pm — No Comments
I have been in this business for only about 12 years. I'm still learning new stuff everyday, and I also still learning that alot of vendors think that their stuff is always the latest and greatest. I have been suckered into buying their service only to find out a little later, that is was definitely not what I needed.
Ok. Wait..I'm getting off task already. I have heard many presentations about how to "properly" use Facebook and other social media sites. I can honestly say…Continue
There’s a chance that not many have heard of the new "Six Strikes" copyright alert system, a new program that is being rolled out soon to crack down on illegal web piracy —…Continue
Added by Ketty Colom on February 25, 2013 at 11:04am — No Comments
Top 5 Super Bowl Marketing Stories for the Week Ending with the Big Game
"Sunday! Sunday! Sunday!"
That's right, Super Bowl Sunday is here! For avid football fans, this means cozying up next to the TV with a big plate of buffalo…Continue
Groupon or Facebook Nearby?
Added by Patricia Price on January 28, 2013 at 1:33pm — No Comments
Added by Joe Schwartz on January 7, 2013 at 3:52pm — No Comments
When starting any new venture, it’s a good idea to learn from the mistakes of others. In the world of online video marketing, there are plenty of mistakes to learn from. Here are four common errors that dealers often make when entering the online video space:
1. Not Using Video at All
The biggest mistake is choosing to avoid video altogether. Using video for your business is…Continue
Added by Joe Schwartz on December 28, 2012 at 6:30am — No Comments
When most people think of an automobile dealership, their minds normally present images of cheesy commercials, pushy salesmen, gigantic “gorilla” inflatable balloons, and someone dressed as a mascot telling them to come spend their entire tax refund on their cars. However, by just taking the time to explore other…Continue
Added by Dmitriy Goroshin on November 30, 2012 at 3:30pm — No Comments
Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at…Continue
Sales are down a little and you’re looking for a way to get an edge on the competition. You have looked at many ways of bringing in revenue, which will depend on how many customers you can get out to the dealership. Why aren’t the traditional methods working like they used to? Commercials and newspaper ads used to bring in lots of business, but now they are only responsible for a small amount of the sales you experience. The rest of your customers come from drive-by views. How can you reach…Continue
Added by Dmitriy Goroshin on October 13, 2012 at 2:00pm — No Comments