Running a successful social media campaign in the automotive industry, or any industry for that matter, involves keeping an eye on the website updates and improvements. With that said, Facebook has recently released its update on the comments plugin which can offer you some exciting features for your dealership's business page.
These features include threaded comments, moderation controls, and being able to sync comments to your Facebook page. The ability to synchronize your comments… Continue
Added by Paul Potratz on March 3, 2011 at 10:30am —
Service department marketing is something that often falls by the wayside in most dealership's and dealer group's marketing campaigns. However, with today's location based marketing applications and social media networks it's easier than ever to give your back end of the dealership the attention it needs. Here are a few quick ways you can utilize these new media elements:
1. Set Up Facebook Places and Deals for your Dealership Business Page - We've just actually completed a webinar on… Continue
Added by Paul Potratz on February 9, 2011 at 1:53pm —
As the Super Bowl draws near, the creativity of television campaigns are at its yearly high. In every workplace across America, Monday's water cooler talk will be dominated by the commercial spots that run during the nation's biggest event. Extending a brand's conversation past that :30 second TV spot is a big challenge that most dealerships and dealer groups struggle with when they decide to run a television campaign. Now more than ever, your dealership can utilize new media to provide an… Continue
Added by Paul Potratz on February 2, 2011 at 10:39am —
Added by Ralph Paglia on January 6, 2011 at 7:00am —
NADA Social Media Marketing presentation used in workshops facilitated by Ralph Paglia during the 2010 NADA Convention in Orlando, FL...
Added by Ralph Paglia on December 30, 2010 at 9:51am —
I’d been thinking about giving my youngest son an iPAD for Christmas until I read an article by Jeff Cole in an advertising trade mag.
Who’s Jeff Cole? He’s a digital forecaster and the spokesperson for the US-based World Internet project and director of The Centre for Digital Future which has been… Continue
Added by charles bayer on December 9, 2010 at 5:49pm —
If you are a member of ADM and are one of the lucky dealers in the USA to be chosen for a Fiat Studio
(franchise), I would like to encourage you to take advantage of some free SEO tools and advice. Most Fiat dealers
have not started their digital marketing strategies so members of ADM will get a head start.… Continue
Added by Brian Pasch on December 3, 2010 at 9:00pm —
Every year, people start lining up on Wednesday to take advantage of $3 appliances and $1… Continue
Added by MacKenzie Garfield on December 3, 2010 at 3:00pm —
YES. Resoundingly. And we can prove it. This past weekend, The Jim Click Automotive Group wanted to energize… Continue
Added by MacKenzie Garfield on December 2, 2010 at 3:00pm —
Added by MacKenzie Garfield on December 1, 2010 at 12:30pm —
Added by MacKenzie Garfield on November 10, 2010 at 3:00pm —
Added by MacKenzie Garfield on October 28, 2010 at 9:00am —
Added by Ralph Paglia on October 13, 2010 at 5:00pm —
ADP to Acquire Cobalt, Leading Provider of Digital Marketing Solutions for the Automotive Industry… Continue
Added by Ralph Paglia on July 9, 2010 at 10:30am —
Phillip Cannon created a very important ADM Forum Post on this topic and you should weigh in on it with a comment. Philip brought up a very important issue that all dealers who are paying attention to their business that comes from their good reputation in the local market will have to… Continue
Added by Ralph Paglia on May 23, 2010 at 10:30am —
Social Media Budgeting
Social Media Budgeting is one of the hardest tasks facing the marketing world at this moment.
Who Wants to be Known as Traditional?
Who wants to be known or even associated with the term…
Added by Ray Spellerberg on May 7, 2010 at 7:46am —
I read this blog, and found it very interesting I think you will too!
It's about a Subaru dealership that won't hire experienced car salespeople - and the results they are having.
We have all experienced the new person… Continue
Added by Tobias Sedillos on April 1, 2010 at 3:00pm —
A new study concludes that last summer's government-funded "Cash For Clunkers" program didn't hurt car sales rates in future months, and in fact did just what it set out to do: get old, low-mileage cars off the road and stimulate auto sales in the U.S.
An analysis by Maritz Research refutes one of the main concerns over the Car Allowance Rebate Systems (CARS) program, usually called "Cash for Clunkers."… Continue
Added by Tony Guarnaccia on March 15, 2010 at 7:38pm —
8 simple rules for navigating social media
Knowing how to navigate social media is similar to navigating your neighborhood streets. Just as you wouldn’t slam on the gas between two stop signs a hundred yards apart, you should be conscientious of the acceptable behaviors and expectations of participating in social media. Here are 8 simple rules for engagement in social media.
1. Social media is meant to be FUN! Inject some personality into your postings,… Continue
Added by Missy Jensen on February 2, 2010 at 3:20pm —
Poll Results for "When you make a major purchase do you research it first? If so, how?"
When you make a major purchase do you research it first? If so, how?
57% * Search the web for opinions on the item 57%
11% * Talk to family or friends 11%
14% * Read consumer magazines 14%
12% * No, I buy what I like 12%
07% * Other 7%
* 1971 Total Votes
Added by Ralph Paglia on November 24, 2009 at 1:29pm —