Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'for' (268)


Dealer
Is your online reputation being managed before it creates reviews on Google or Yelp?

You’ll always hear me say, “the minute you’ve lost your perspective as the consumer, you’ll never have any perspective as a marketer.”  Whether you’re actually a marketer or a businessperson of any kind in any industry whatsoever, the same rule applies.  Online reviews don’t just “appear,” and much like a doctor’s advice after a heart attack, “the signs were there, we just didn’t see them or they were ignored.”  There is a process by which online reviews come to be published…

Continue

Added by Camille Forte on June 21, 2013 at 11:30am — No Comments


Influencer
Crisis, what crisis?!

Anyone who has worked on any Volkswagen business knows that they have some of the strictest – if not THE strictest advertising guidelines, of any automotive manufacturer.

From their dealer guidelines:

“Volkswagen Corporate Design is not a question of…

Continue

Added by charles bayer on June 19, 2013 at 4:00pm — No Comments


Influencer
No Credit Check Financing News

No Credit Check Financing 

 …

Continue

Added by Jon Floyd on May 28, 2013 at 9:30am — No Comments


Influencer
Has the world gone content marketing mad?

Suddenly out of nowhere “content marketing” has emerged as the absolute hot new thing that will make your brand or dealership a household name.

All the marketing gurus are spruiking this phenomenon in their blogs, webinars, social media pages and wherever they can…

Continue

Added by charles bayer on May 27, 2013 at 7:06pm — No Comments


Influencer
Self Funded In House Financing Can Present Legal Snares

What legally defines a merchant who uses a self-funded, in-house financing program?  Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.

 

They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes…

Continue

Added by Jon Floyd on May 26, 2013 at 9:45am — No Comments


Influencer
Boom or bust? It all depends on where you live

Just as many industry observers are predicting that in 2022 car sales in China will top 35 million units annually, the U.S. Public Research Interest Group (PIRG) is saying that America’s love affair with the car is cooling.

Their data indicates that while all demographics…

Continue

Added by charles bayer on May 16, 2013 at 4:44pm — No Comments


Influencer
Do you have videos on YouTube? Then you need to know this

Exciting news from my colleagues at Creativa…YouTube is moving to One Channel!

So what does it mean to your videos and business? Well as a YouTube Channel Owner the first thing you will notice is that your channel design will change. I bet you’re thinking – but that’s not fair… I just got it all…

Continue

Added by charles bayer on April 29, 2013 at 4:22pm — 4 Comments


Influencer
Watch out, there are Rhinos about

Spike the Rhino is an award winning Australian advertising campaign created by Yarra Trams to encourage pedestrians to look, listen and be alert around Melbourne trams – which can weigh as much as 30 Rhinos.

The campaign…

Continue

Added by charles bayer on April 23, 2013 at 4:00pm — 1 Comment


Influencer
From the NCM Institute: 5 Mistakes Dealers Make With Their Owner Marketing and How to Avoid Them By: Russell Grant

Written By: Russell Grant

One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.

Because remember, there are only three ways…

Continue

Added by Garry House on April 16, 2013 at 7:23am — No Comments


Influencer
We can all be heroes

Brit car dealer Matthew Holcombe hailed as hero after rescuing two women during a recent flood and snowfall.

 

If you’re like me you will have had a few ‘locals’ over…

Continue

Added by charles bayer on April 10, 2013 at 5:30pm — No Comments


Dealer
Facebook For Dummies

I have been in this business for only about 12 years.  I'm still learning new stuff everyday, and I also still learning that alot of vendors think that their stuff is always the latest and greatest.  I have been suckered into buying their service only to find out a little later, that is was definitely not what I needed.

Ok. Wait..I'm getting off task already.  I have heard many presentations about how to "properly" use Facebook and other social media sites.  I can honestly say…

Continue

Added by Jason Mitchell on March 19, 2013 at 3:14pm — 1 Comment


Influencer
Offering Free WiFi Could Land you in Jail

There’s a chance that not many have heard of the new "Six Strikes" copyright alert system, a new program that is being rolled out soon to crack down on illegal web piracy —…

Continue

Added by Ketty Colom on February 25, 2013 at 11:04am — No Comments

Top 5 Super Bowl Marketing Stories

Top 5 Super Bowl Marketing Stories for the Week Ending with the Big Game 

"Sunday! Sunday! Sunday!"

That's right, Super Bowl Sunday is here! For avid football fans, this means cozying up next to the TV with a big plate of buffalo…

Continue

Added by Ralph Paglia on February 4, 2013 at 1:00am — 1 Comment

Facebook's Nearby will do more for Dealers than Groupon's

Groupon or Facebook Nearby?

Added by Patricia Price on January 28, 2013 at 1:33pm — No Comments

When Online Video Success Is Not What It Seems

Fake YouTube views are nothing new but a recent music industry crackdown shed some light on just how common the practice is. Ten days ago, Google …

Continue

Added by Joe Schwartz on January 7, 2013 at 3:52pm — No Comments

4 Mistakes Dealers Make with Online Video Marketing

When starting any new venture, it’s a good idea to learn from the mistakes of others. In the world of online video marketing, there are plenty of mistakes to learn from. Here are four common errors that dealers often make when entering the online video space:

1. Not Using Video at All

The biggest mistake is choosing to avoid video altogether. Using video for your business is…

Continue

Added by Joe Schwartz on December 28, 2012 at 6:30am — No Comments

Dealerships and Mobile Apps – How do they fit?

When most people think of an automobile dealership, their minds normally present images of cheesy commercials, pushy salesmen, gigantic “gorilla” inflatable balloons, and someone dressed as a mascot telling them to come spend their entire tax refund on their cars. However, by just taking the time to explore other…

Continue

Added by Dmitriy Goroshin on November 30, 2012 at 3:30pm — No Comments


Influencer
Jim Ziegler asks: Is It Time For the Retail Automotive Community to Rise Up and Get Rid of CarFax?

Enough is Enough!

Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at…

Continue

Added by James A. Ziegler on October 29, 2012 at 2:30pm — 215 Comments

Auto Dealers – It’s Time To Get Ahead

Sales are down a little and you’re looking for a way to get an edge on the competition. You have looked at many ways of bringing in revenue, which will depend on how many customers you can get out to the dealership. Why aren’t the traditional methods working like they used to? Commercials and newspaper ads used to bring in lots of business, but now they are only responsible for a small amount of the sales you experience. The rest of your customers come from drive-by views. How can you reach…

Continue

Added by Dmitriy Goroshin on October 13, 2012 at 2:00pm — No Comments

Monthly Archives

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

2. Ideas to attract service staff?

Posted by Jacob Griffin on September 8, 2017

Share the Best Content w/AutoMarketing Community

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service