Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Since we deal with SEO and other services and has been providing to large auto merchants. We bring to you a unique product which you can use freely to increase and boost your traffic.
Traffic is very important for search engine rankings. It is also the hardest part to get good quality traffic. For improving search engine ranking not only traffic but direct traffic is needed that is why so many TE (Traffic Exchange sites fail). Wts Traffic Magnet 4.0 provides direct traffic and it is…Continue
Added by saurabh gupta on October 28, 2013 at 7:35pm — No Comments
Sales Manager Rocco Massarelli began to notice a trend at Patrick BMW. “Everything is done online now. Our marketing, our test drive appointments, even our service appointments are done via the Web. I’ve been in the industry for over 28 years now, and this is a big…Continue
Added by Ketty Colom on October 8, 2013 at 8:56am — No Comments
Automobile dealers have been urged by marketing experts to develop a mobile strategy but some have trouble seeing why they should do so when their traditional methods seem to be working. The answer is that some do not see the potential in exploring options such as mobile websites or mobile apps for dealerships.…Continue
Added by Dmitriy Goroshin on September 10, 2013 at 3:26pm — No Comments
So your teen has just turned 16 and they are begging for a new ride. It would be impractical to say, “No, you are on your own”, but you also have enough common sense not to buy your ticking-time-bomb teen a new vehicle and unleash them on the road. I’m sure you weren’t contemplating doing this. Have you looked at teen driving statistics lately? Are you certain your…Continue
Fuel economy standards are rising and you are contemplating cashing in via a more fuel efficient ride. It’s a great idea to lose the gas guzzler and slide into a hybrid especially if you drive a lot. You are turning into quite an environmentalist but before you approach Al Gore for a job, lets run some numbers…Continue
Added by Scott Parrott on August 28, 2013 at 1:17pm — No Comments
MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is expanding with a new service that lets participating dealers place actual…Continue
Added by Shawn Schwegman on July 17, 2013 at 5:18am — No Comments
There has been a lot of posts online and in forums on the best practices of car dealer livechat. While those best practices are legit, there is one thing that some…Continue
Added by Ketty Colom on July 10, 2013 at 7:46am — No Comments
The CADA Convention and Expo combines new business opportunities with a world class program that covers all aspects of an automotive dealership as well as the opportunity to hear from some of the industry’s most respected international speakers translated in Chinese and English.
Added by charles bayer on June 24, 2013 at 4:00pm — No Comments
You’ll always hear me say, “the minute you’ve lost your perspective as the consumer, you’ll never have any perspective as a marketer.” Whether you’re actually a marketer or a businessperson of any kind in any industry whatsoever, the same rule applies. Online reviews don’t just “appear,” and much like a doctor’s advice after a heart attack, “the signs were there, we just didn’t see them or they were ignored.” There is a process by which online reviews come to be published…Continue
Added by Camille Forte on June 21, 2013 at 11:30am — No Comments
Anyone who has worked on any Volkswagen business knows that they have some of the strictest – if not THE strictest advertising guidelines, of any automotive manufacturer.
From their dealer guidelines:
“Volkswagen Corporate Design is not a question of…Continue
Added by charles bayer on June 19, 2013 at 4:00pm — No Comments
Added by Jon Floyd on May 28, 2013 at 9:30am — No Comments
Suddenly out of nowhere “content marketing” has emerged as the absolute hot new thing that will make your brand or dealership a household name.
All the marketing gurus are spruiking this phenomenon in their blogs, webinars, social media pages and wherever they can…Continue
Added by charles bayer on May 27, 2013 at 7:06pm — No Comments
What legally defines a merchant who uses a self-funded, in-house financing program? Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.
They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes…Continue
Added by Jon Floyd on May 26, 2013 at 9:45am — No Comments
Just as many industry observers are predicting that in 2022 car sales in China will top 35 million units annually, the U.S. Public Research Interest Group (PIRG) is saying that America’s love affair with the car is cooling.
Their data indicates that while all demographics…Continue
Added by charles bayer on May 16, 2013 at 4:44pm — No Comments
Exciting news from my colleagues at Creativa…YouTube is moving to One Channel!
So what does it mean to your videos and business? Well as a YouTube Channel Owner the first thing you will notice is that your channel design will change. I bet you’re thinking – but that’s not fair… I just got it all…Continue
Spike the Rhino is an award winning Australian advertising campaign created by Yarra Trams to encourage pedestrians to look, listen and be alert around Melbourne trams – which can weigh as much as 30 Rhinos.
Written By: Russell Grant
One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.
Because remember, there are only three ways…Continue
Added by Garry House on April 16, 2013 at 7:23am — No Comments
If you’re like me you will have had a few ‘locals’ over…Continue
Added by charles bayer on April 10, 2013 at 5:30pm — No Comments
I have been in this business for only about 12 years. I'm still learning new stuff everyday, and I also still learning that alot of vendors think that their stuff is always the latest and greatest. I have been suckered into buying their service only to find out a little later, that is was definitely not what I needed.
Ok. Wait..I'm getting off task already. I have heard many presentations about how to "properly" use Facebook and other social media sites. I can honestly say…Continue
There’s a chance that not many have heard of the new "Six Strikes" copyright alert system, a new program that is being rolled out soon to crack down on illegal web piracy —…Continue
Added by Ketty Colom on February 25, 2013 at 11:04am — No Comments