Today 90% of automotive…
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Top 5 Super Bowl Marketing Stories for the Week Ending with the Big Game
"Sunday! Sunday! Sunday!"
That's right, Super Bowl Sunday is here! For avid football fans, this means cozying up next to the TV with a big plate of buffalo…Continue
Groupon or Facebook Nearby?
Added by Patricia Price on January 28, 2013 at 1:33pm — No Comments
Added by Joe Schwartz on January 7, 2013 at 3:52pm — No Comments
When starting any new venture, it’s a good idea to learn from the mistakes of others. In the world of online video marketing, there are plenty of mistakes to learn from. Here are four common errors that dealers often make when entering the online video space:
1. Not Using Video at All
The biggest mistake is choosing to avoid video altogether. Using video for your business is…Continue
Added by Joe Schwartz on December 28, 2012 at 6:30am — No Comments
When most people think of an automobile dealership, their minds normally present images of cheesy commercials, pushy salesmen, gigantic “gorilla” inflatable balloons, and someone dressed as a mascot telling them to come spend their entire tax refund on their cars. However, by just taking the time to explore other…Continue
Added by Dmitriy Goroshin on November 30, 2012 at 3:30pm — No Comments
Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at…Continue
Sales are down a little and you’re looking for a way to get an edge on the competition. You have looked at many ways of bringing in revenue, which will depend on how many customers you can get out to the dealership. Why aren’t the traditional methods working like they used to? Commercials and newspaper ads used to bring in lots of business, but now they are only responsible for a small amount of the sales you experience. The rest of your customers come from drive-by views. How can you reach…Continue
Added by Dmitriy Goroshin on October 13, 2012 at 2:00pm — No Comments
Added by Ralph Paglia on October 4, 2012 at 5:45pm — No Comments
Today 90% of our media consumption occurs in front of a screen. As automotive consumers balance their time between smartphones, tablets, PCs and Televisions, they are learning to use these devices together to achieve their goals when it comes to buying cars and accessing vehicle related services.
Today 90% of automotive…
Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.
Added by Mike Barbara on September 14, 2012 at 7:54pm — No Comments
Blogging can be tough, especially when your marketing strategy has you posting every day. When you’re blogging for business posting everyday can be extremely beneficial but writers block starts to become…Continue
Added by Timothy Martell on September 6, 2012 at 7:30am — No Comments
In the city I live in, there is a run down, nasty looking house taking up some prime commercial real-estate that I'm pretty sure every Realtor in town has taken a crack at trying to sell. Seriously! Every couple of months there is a new sign out front from some poor real-estate…Continue
Successful email marketing campaigns are typically defined as such because of their higher open and response rates, and ultimately…Continue
Most car dealers don’t think it’s important to have a Twitter page, but I am going to tell you otherwise. Twitter has over 200 million users; they get 300,000 new users each day. Twitter is a…Continue
Added by Dani Lunsford on July 30, 2012 at 11:45am — No Comments
Fellow Tweeps! Are you using tired of using Twitter and not seeing the engagement you would like? I’ve found some statistics to help you! Between December 11, 2011 and February 23, 2012, Buddy Media analyzed user engagement on more than 320 Twitter handles of the world's largest brands to determine what works and what doesn't. Read…Continue
Added by Ketty Colom on July 19, 2012 at 6:19am — No Comments
Added by Ralph Paglia on July 13, 2012 at 8:30am — No Comments
I've mentioned numerous times how having a Pinterest account is vital to your social media plan and makes your dealership more likeable as a whole. Well, I found a study online by EyeTrackShop which highlights where the user’s eye is drawn to on a Pinterest page. While most websites draw the users to the left side of the…Continue
I created a video that gives a brief overview of the Google Cars program, officially called the Google Commercial Unit For Cars (CUFC). A few more details on the program are now available but dealers still have a number of questions left unanswered.
Take a minute to watch the video and see my comments at the bottom of this page.…Continue