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All ADM Blog Posts Tagged 'for' (243)


Influencer
Does Personal Appearance Affect Sales?

In the city I live in, there is a run down, nasty looking house taking up some prime commercial real-estate that I'm pretty sure every Realtor in town has taken a crack at trying to sell. Seriously! Every couple of months there is a new sign out front from some poor real-estate…

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Added by Michael Cirillo on August 7, 2012 at 11:30am — 3 Comments

How To: Better Email Marketing for Car Dealers

How To Execute Improved Email Marketing Campaigns at Your Dealership

Successful email marketing campaigns are typically defined as such because of their higher open and response rates, and ultimately…

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Added by Ralph Paglia on August 1, 2012 at 1:54am — 14 Comments

Did you Tweet? Why Car Dealers need to Tweet!

Most car dealers don’t think it’s important to have a Twitter page, but I am going to tell you otherwise. Twitter has over 200 million users; they get 300,000 new users each day. Twitter is a…

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Added by Dani Lunsford on July 30, 2012 at 11:45am — No Comments


Influencer
Engaging on Twitter the Right Way!

Fellow Tweeps! Are you using tired of using Twitter and not seeing the engagement you would like? I’ve found some statistics to help you! Between December 11, 2011 and February 23, 2012, Buddy Media analyzed user engagement on more than 320 Twitter handles of the world's largest brands to determine what works and what doesn't.  Read…

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Added by Ketty Colom on July 19, 2012 at 6:19am — No Comments

Leveraging Social Media Sponsorships for Dealership Marketing

Automotive Marketers Leverage Paid Social Media Sponsorships…



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Added by Ralph Paglia on July 13, 2012 at 8:30am — No Comments


Influencer
A Study of the Pinterest Eye

I've mentioned numerous times how having a Pinterest account is vital to your social media plan and makes your dealership more likeable as a whole. Well, I found a study online by EyeTrackShop which highlights where the user’s eye is drawn to on a Pinterest page. While most websites draw the users to the left side of the…

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Added by Ketty Colom on July 3, 2012 at 6:19am — 4 Comments


Influencer
Google Cars Program Video Explains Program To Dealers

I created a video that gives a brief overview of the Google Cars program, officially called the Google Commercial Unit For Cars (CUFC). A few more details on the program are now available but dealers still have a number of questions left unanswered.

 

Take a minute to watch the video and see my comments at the bottom of this page.…

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Added by Brian Pasch on June 28, 2012 at 11:30am — 3 Comments


Influencer
Finding more Money? As Easy as Pie

It is about the Money and it's inevitable.

After a Moneyball presentation an internet director will come up to me and say, "I know the internet will work, but I can't convince my general manager or owner to spend the money."

To which I reply, "You have two choices." Digital World

You can join an organization that already gets this.  Many do.  Many don't, but it is an alternative.

Or you can make the compelling argument a middle manager must make in this new digital…

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Added by Jim Flint on June 14, 2012 at 6:30am — No Comments

Why AutoCon 2012 for Dealer Principals?

Why AutoCon 2012 for Dealer Principals?

Ralph Paglia, Chris Saraceno, Mike Myers, Carrie Hemphill and the entire AutoCon 2012 management team understands that Dealers have many choices where to invest their time out of the office. We have made AutoCon 2012 the ideal choice for dealers by focusing on what we know will enhance the value they will receive from attending any event…

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Added by Ralph Paglia on June 13, 2012 at 6:00am — 1 Comment

Creating an Automotive Buying Experience that Last a Lifetime

It has already been established that the most exciting time during the sales process is the delivery.  A perfect delivery can erase a debauched meet and greet, poor finance service, and the arduous negotiation over a couple of hundred dollars.  After spending hours with your customer, how do you want them to remember your dealership?

Your customer will remember your dealership every month they have to make their payment.  They will think of your dealership each time they pay for an…

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Added by James Schaefer on June 7, 2012 at 1:56pm — 1 Comment

Gen Y is your client! Time kills Deals!

You have a 22 year old potential client ready to make the largest purchase of their life at this point.  They are one of the most technical savvy consumers you have ever faced.  These clients have friends all over the world, and talk with their network on a daily basis. They Tweet what they had for breakfast, they Yelp about their experiences, they RePin exciting pictures, and they have an average of 245 friends.

According to Pew Center’s Internet and American Life Project the average…

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Added by James Schaefer on June 4, 2012 at 11:03am — No Comments


Influencer
Black Book Online Offers New Features For Activator Technology

Boca Raton, Fla. - Black Book Online, the leading online vehicle trade-in sales lead generator, today announced an upgrade to its Activator™ platform with features designed to help automotive dealers generate more high quality trade-appraisal leads via mobile technology and social media.

 

New feature-rich enhancements are highlighted by a mobile version of Trade-In…

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Added by John Sternal on May 29, 2012 at 7:31am — No Comments

Are you Looking for the Next Big Idea?

So your automotive sales are down, and you lay awake at night praying that you make this month’s budget just so you do not have to put all of your possession in the provided cardboard box and take the walk of shame out of the dealership.  Does this sound familiar to you?

Anyone who has spent…

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Added by James Schaefer on May 18, 2012 at 8:32am — No Comments

DeliveryMaxx introduces DigitalMaxx 2.0

DeliveryMaxx has been the industry leader in creating innovative solutions to help Automotive Dealerships converting the one-time customer into a life-time customer.  

However, never one to rest on their laurels, DeliveryMaxx has made it possible for dealerships to talk to the world utilizing the most up-to-date technology.  Just imagine, a dealership customer leaves finance and gives a review talking about how great the experience has been in purchasing a new…

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Added by James Schaefer on May 17, 2012 at 6:41am — No Comments


Influencer
Survey says: Hispanics use Social Media the Most -Tips on how to reach this Demographic by a Latina

In one of my college classes, my professor asked a student to pick five people at random. I was chosen as one of the five. We stood up in front of the class and my professor asked, “Which ethnic group isn’t represented by these students?”  One of the students raised their hand and said, “There are no Hispanics in this group.” I shook my head in annoyance and said, “No, I’m Puerto Rican!” Which was followed by, “Oh I’m sorry, you don’t look Hispanic.”…

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Added by Ketty Colom on May 16, 2012 at 6:59am — 2 Comments


Influencer
Foursquare- Tips on Playing the Game for Your Dealership

This past weekend my brother was in town visiting and the moment he walked into any store or bar he exclaimed, “Oh! I gotta check-in on Foursqaure!  There might be deals!”  According to an Empathica survey, one in three consumers recently followed through with a recommendation…

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Added by Ketty Colom on May 15, 2012 at 6:26am — 10 Comments

Marketing your Dealership 101

“You will not find a lower price on any models except OUR lot!!!”  Really?  Are consumers that naïve to believe that?  And you just spent $2,500 to produce this commercial and another $10,000 a month to run the spot over the course of 30 days.  Don’t even mention the fact that circumstances…

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Added by James Schaefer on May 6, 2012 at 7:30am — 1 Comment

Dealers United Introduces Member Deal for May: Lead Generation Services from HookLogic

Dealers United Introduces Member Deal for May: Lead Generation Services from HookLogic…

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Added by Ralph Paglia on May 1, 2012 at 11:30am — No Comments


Influencer
ActivEngage's Continued Commitment to the Community- Relay for Life

This past Saturday April, 28th, 2012 activEngage participated in the American Cancer Society’s Relay for Life at Winter Springs High School. As a team activEngage raised $2,242.00 putting us in the top 3 fundraisers. ActivEngage raised these funds through: the IOA Corporate 5k Leadership Award,  Spirit…

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Added by Ketty Colom on April 30, 2012 at 1:18pm — No Comments

Dealerships: It's Time to Go Mobile!

Our research indicates that in a 25 mile radius from your store, over 65,000 people are downloading around 175,000 + mobile apps per day, across popular platforms such as the iPhone, iPad, and Android.

Dealership branding apps represent a very low percentage of the total app market share, suggesting that…

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Added by Dmitriy Goroshin on April 21, 2012 at 12:55pm — No Comments

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