ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is expanding with a new service that lets participating dealers place actual…Continue
Added by Shawn Schwegman on July 17, 2013 at 5:18am — No Comments
There has been a lot of posts online and in forums on the best practices of car dealer livechat. While those best practices are legit, there is one thing that some…Continue
Added by Ketty Colom on July 10, 2013 at 7:46am — No Comments
The CADA Convention and Expo combines new business opportunities with a world class program that covers all aspects of an automotive dealership as well as the opportunity to hear from some of the industry’s most respected international speakers translated in Chinese and English.
Added by charles bayer on June 24, 2013 at 4:00pm — No Comments
You’ll always hear me say, “the minute you’ve lost your perspective as the consumer, you’ll never have any perspective as a marketer.” Whether you’re actually a marketer or a businessperson of any kind in any industry whatsoever, the same rule applies. Online reviews don’t just “appear,” and much like a doctor’s advice after a heart attack, “the signs were there, we just didn’t see them or they were ignored.” There is a process by which online reviews come to be published…Continue
Added by Camille Forte on June 21, 2013 at 11:30am — No Comments
Anyone who has worked on any Volkswagen business knows that they have some of the strictest – if not THE strictest advertising guidelines, of any automotive manufacturer.
From their dealer guidelines:
“Volkswagen Corporate Design is not a question of…Continue
Added by charles bayer on June 19, 2013 at 4:00pm — No Comments
Awareness of sustainability in business is becoming an ever more prevalent issue in the eyes of the consumer. Shoppers are now voting with their dollars for the causes they want to support, and the businesses they deny based on irresponsible practices. Dealerships need to understand this trend in order to stay ahead in the areas of corporate social and ecological responsibility, and to learn how to best market to these conscientious consumers.…Continue
Added by Rebecca Kon on June 17, 2013 at 11:45am — No Comments
When should I do this, when should I do that? Time management is an important factor in the automotive industry, and it applies to all departments and positions. However, when it comes to social media marketing and other promotions, timing is essential to getting the most return out of your investments.…Continue
Added by Rebecca Kon on June 11, 2013 at 12:01pm — No Comments
ActivEngage, the most trusted brand in auto dealer live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly…Continue
Added by Rebecca Kon on June 7, 2013 at 12:03pm — No Comments
Added by JB Floyd on May 28, 2013 at 9:30am — No Comments
Suddenly out of nowhere “content marketing” has emerged as the absolute hot new thing that will make your brand or dealership a household name.
All the marketing gurus are spruiking this phenomenon in their blogs, webinars, social media pages and wherever they can…Continue
Added by charles bayer on May 27, 2013 at 7:06pm — No Comments
What legally defines a merchant who uses a self-funded, in-house financing program? Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.
They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes…Continue
Added by JB Floyd on May 26, 2013 at 9:45am — No Comments
Just as many industry observers are predicting that in 2022 car sales in China will top 35 million units annually, the U.S. Public Research Interest Group (PIRG) is saying that America’s love affair with the car is cooling.
Their data indicates that while all demographics…Continue
Added by charles bayer on May 16, 2013 at 4:44pm — No Comments
Exciting news from my colleagues at Creativa…YouTube is moving to One Channel!
So what does it mean to your videos and business? Well as a YouTube Channel Owner the first thing you will notice is that your channel design will change. I bet you’re thinking – but that’s not fair… I just got it all…Continue
Spike the Rhino is an award winning Australian advertising campaign created by Yarra Trams to encourage pedestrians to look, listen and be alert around Melbourne trams – which can weigh as much as 30 Rhinos.
Written By: Russell Grant
One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.
Because remember, there are only three ways…Continue
Added by Garry House on April 16, 2013 at 7:23am — No Comments
If you’re like me you will have had a few ‘locals’ over…Continue
Added by charles bayer on April 10, 2013 at 5:30pm — No Comments
Memes are meant to be shared, imitated, and to generate attention. Many of them are humorous, or designed to provide social commentary. They cater to a younger, tech-savvy audience, and can certainly enhance your reputation by using them as part of your content marketing strategy on your social media networks.
What is a Meme?…Continue
We've already emphasized that at least 57% of your customers are looking to chat while online shopping. Now we need to discuss how to get those customers to your website in order to use your live chat feature.
I recently did a Google search and found that when I…Continue
Added by Rebecca Kon on March 21, 2013 at 2:30pm — No Comments
I have been in this business for only about 12 years. I'm still learning new stuff everyday, and I also still learning that alot of vendors think that their stuff is always the latest and greatest. I have been suckered into buying their service only to find out a little later, that is was definitely not what I needed.
Ok. Wait..I'm getting off task already. I have heard many presentations about how to "properly" use Facebook and other social media sites. I can honestly say…Continue
Over the years, we’ve heard discussion surrounding the diversity of tech conference speakers...
The conversation was reignited this month with a series of articles and subsequent comment threads. Some pundits went so far as to suggest men speakers should…Continue
Added by Manny Luna on March 1, 2013 at 6:30am — No Comments