Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The auto industry has undergone ongoing and dynamic transformation over recent years. Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility…Continue
When your teenage driver is ready to get behind the wheel and become independent, it's often time to find a car that they can use. Although they may have a dream car in mind, there are a few makes and models that are more practical. To ensure that they can…Continue
Added by Lizzie Weakley on October 21, 2016 at 2:30pm — No Comments
Finally. Google has recently wrapped up two new updates.
Cross-device remarketing is definitely something that has been needed for businesses.
It will now allow you to advertise your products across multiple devices.
You might be thinking, “couldn’t we do…Continue
Added by Paul Potratz on October 7, 2016 at 2:00pm — No Comments
Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience,…Continue
Added by Larisa Bedgood on October 4, 2016 at 7:26am — No Comments
The first car of new drivers is mostly a second-hand one. People often prefer honing their driving skills on a used vehicle before buying a new car.
A common question when you plan on buying a used car is whether banks offer Loan for second hand vehicles. Many borrowers believe that only a car loan can be used to purchase a car. However, this is far…
Added by Arwind Sharma on September 16, 2016 at 12:00am — No Comments
A van is a unique vehicle. It’s not like a car, which is basically designed for personal transportation and nothing much else (the boot in the back is just for personal luggage and not for carrying loads). Neither is it like a bus; you’re not meant to pack a lot of people in the back. Nor is it like a lorry, used for bringing heavy loads from A to B. No, the van is unique – the van allows you to transport yourself and your goods, especially for your business, to and from a…Continue
Added by Rahul Paul on September 15, 2016 at 6:30am — No Comments
LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it!
There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend.
For more information, watch Samantha in this week's Hard…
Added by Paul Potratz on September 9, 2016 at 12:17pm — No Comments
Whether you like it or not, email marketing will always come in handy as long as you’re checking your email.
This week on Think Tank Tuesday, Paul will give you 3 tips that will help you improve your email marketing exponentially. By taking these marketing tips and putting them into action, your open rates and click through rates may increase! Watch people engage more with your business and brand by utilizing this week’s Think Tank Tuesday in…Continue
Added by Paul Potratz on August 30, 2016 at 6:04am — No Comments
Added by John Rash on August 29, 2016 at 11:15pm — No Comments
If you’re looking to score an incredible deal on a used car, don’t necessarily make the first thing you do a trip to the local used dealership. Instead, take the time to research the many options you have for buying a used car online, especially services like online car auctions!
When you do, though, you’re likely to see a number of so-called “salvage vehicles” that are available for a cut-rate price. These are vehicles that have been, for whatever reason, totaled by an insurance…
Added by Fisk Automotive on August 19, 2016 at 3:30am — No Comments
Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates.
Price ad extensions are the most useful to every business because it has…Continue
Added by Paul Potratz on July 29, 2016 at 2:00pm — No Comments
Added by Larisa Bedgood on July 26, 2016 at 11:14am — No Comments
We live in a world where we're tricked into thinking we know the bigger picture. In reality, we don't!
Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world. From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.…Continue
Added by Paul Potratz on July 26, 2016 at 7:30am — No Comments
Let's get serious.
Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.
Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the…
Added by Paul Potratz on July 22, 2016 at 7:25am — No Comments
Sick of hearing about Pokemon Go?
You might be, or you might just be itching to get back to your own game while watching this week's Think Tank Tuesday. Kristin and Ali take over for Paul and explain why Pokemon Go may actually be a good tactic to try out for your business.…Continue
Added by Paul Potratz on July 19, 2016 at 11:00am — No Comments
I am a reluctant mechanic at the best of times. I hate fiddling under the hood of my car and I am sometimes tempted to give it to the mechanic to top up my water and oil. I know, I know – fairly pathetic, right? But, I guess there are more of us than you think.
When it comes to headlights – I have no great desire to have any look or to go beyond the safety offered by my cheap little halogen filament bulb (mostly because the mechanic changes this when I put the car into…
Added by Fisk Automotive on July 17, 2016 at 4:30am — No Comments
Get a vehicle repossessed is a tragedy for a lot of people, but for the new buyers, this can be a deal! Repo vehicles, particularly boat repo are quite cheaper than the actual vehicles. They offer people the opportunity to save thousands of dollars. At the same time, they are mostly in…Continue
Added by Olivia Grey on June 11, 2016 at 2:00am — No Comments
Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee…Continue
Added by Larisa Bedgood on May 24, 2016 at 4:36am — No Comments
Your employer is obligated to provide all the medical benefits that are required to relieve and cure effects of an occupational disease or injury that you have suffered. All these medical benefits should be provided without any deduction, co-insurance, co-pay or any other financial obligation. There are four major types of benefits that you can receive if you are injured while on the job. These advantages include:
Added by Leona Zoey on May 15, 2016 at 12:30am — No Comments
Purchasing a car is a dream for most people as it incurs investing a huge amount to get a high end model. Of course, some people find it difficult even to purchase a basic model. While this being the case, there are some individuals who want to trade in their car or truck for a high end vehicle. If you are one among them, just keep reading this…Continue
Added by Rahul Paul on May 6, 2016 at 12:00am — No Comments