Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee…Continue
Added by Larisa Bedgood on May 24, 2016 at 4:36am — No Comments
Are you currently shopping for a tractor and like the idea of saving a considerable amount of money on a used machine, but still bothered about what maintenance problems you might inherit? While investing on a new machine might bring all the difference, if you know what you want, what to look for and where to buy, you can actually get a nice and powerful used tractors and end up saving quite a significant amount of money.…Continue
Added by Mike Haynes on April 15, 2016 at 6:12am — No Comments
Over the last few months, most of your friends and co-workers have been buying cars, and most of them have been advising you to join the bandwagon and get yourself a brand new car. Sadly, for a thing you have never thought of owning it before, you have been asking yourself this question; is car a luxury or a necessity these days? Well, to give you a glimpse of what owning a car can mean to you and your family, here are top reasons why you should be saving for your next new ride.…Continue
Added by Mike Haynes on March 16, 2016 at 4:29am — No Comments
Work hard, but play hard. A motto that many of us do our best to live. Should this be the case, part of our play may just be getting a recreational vehicle. And when you make this decision you are going to get excited. REALLY EXCITED. The thought of having your own living…Continue
Added by Mike Haynes on February 20, 2016 at 3:30am — No Comments
People interested in buying a tractor have an important decision to make. Tractors are extremely useful and versatile machines. They can clear landslides, they can be equipped to handle many specific farm-related tasks and are indeed a very welcomed friend to any farmer or land worker. Having said that, choosing which one to buy can be difficult. Price is always a big factor, given that tractors aren't very cheap, but we have to make our choice based on more than…Continue
Added by Mike Haynes on February 17, 2016 at 11:00pm — No Comments
A lot of people are becoming more and more fascinated with the idea of owning an airstream. This is probably because an airstream is a very iconic item in American history and owning one would be simply cool. There are numerous airstreams that are sold on online stores such as eBay and craigslist. There are several…Continue
Added by Mike Haynes on January 28, 2016 at 2:30am — No Comments
If you live in a cold weather area you know that you need to keep your car ready for the cold weather months. In any winter, you car can get slammed with snow, ice and even rain. Add to that, the wear and tear that salted roads and potholes have on your vehicle and you know that your car goes through a lot. There are thankfully a few tips you can take to keep your car running smoothly in the cold.
Added by Rich Blogger on January 13, 2016 at 3:30am — No Comments
Community is the foundation that keeps our cities standing tall.Feldman Automotive realizes this and believes it’s important to…Continue
Added by Joey Little on October 30, 2015 at 9:00am — No Comments
We live in an age where information, services, products, and data are at our fingertips. It is expected that there will be 2.16 billion smartphone users by 2016. Many of these users use their devices as a primary internet browser. This means the amount of people using traditional desktop browsers is beginning to diminish and mobile devices are becoming the norm.…Continue
Added by Nick Jakubowski on August 20, 2015 at 7:40am — No Comments
Over the past few months, my team and I have been figuring out a way to effectively communicate the benefits of mobile advertising to auto dealers. Our answer finally came in the form of an infographic. Let me know what you think!…Continue
At ActivEngage, we’re not just at the cutting-edge of chat technology, we also eat, sleep, and breathe live chat strategy. Our unique methods have helped us become the most trusted live chat provider in the automotive industry.
Today, we want to share some of our best-kept chat secrets that will undoubtedly increase your…Continue
Added by Lisandra Ramos on April 1, 2015 at 11:30am — No Comments
I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash. Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…Continue
Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments
Jiffy Lube. Valvoline. Pep Boys. Midas. These are the names your shoppers see when they search the Internet for service and parts options.
Because although dealers have made great strides in digital marketing, the majority of their online efforts are geared towards moving inventory, not fixed operations.
To help your service and parts get to the…Continue
Added by Lisandra Ramos on March 11, 2015 at 6:35am — No Comments
Dealers representing 117 new-car franchises are suing TrueCar for more than $250 million, claiming they are victims of false advertising and unfair competition. In the complaint, the dealers argue that TrueCar's advertisements falsely claim that consumers who use the vehicle-shopping site's…Continue
Added by Manny Luna on March 9, 2015 at 7:30pm — No Comments
We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.…
Added by Lisandra Ramos on February 27, 2015 at 7:48am — No Comments
I was actually reading a Contently article called “…Continue
Social media kicked off the New Year with some interesting updates geared toward increasing content exposure and diversifying communications tools. While some automotive professionals have expressed thatsocial isn’t selling cars, these updates may yet give us hope!
So far, here are 2015’s five social media updates your dealership…Continue
In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers -- and how this can help improve your dealership’s follow-up processes.
But what about the trackable data acquired through live chat outside of the content in a conversation -- such as consumer click path and the…Continue
Added by Lisandra Ramos on January 15, 2015 at 9:30am — No Comments
People buy from businesses they like, trust, and know -- which is a big reason why establishing rapport is so important in the sales process, both on the showroom floor and on your dealership’s website.
The number one reason live chat will fail at your dealership…Continue
Added by Lisandra Ramos on January 6, 2015 at 12:00pm — No Comments
Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it.
Added by Lisandra Ramos on December 23, 2014 at 7:36am — No Comments