Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Selling cars is an extremely challenging job, but it is somewhat of an art form for those that are capable. Purchasing a vehicle is one of the biggest investments that somebody can make, so persuading them to make a purchase takes great skill. There are various tools and techniques that are utilised by the most successful salesman; here are a few of the greatest lead generation tools.
In today’s internet-driven marketplace, it is crucial for…Continue
Added by Leona Zoey on December 13, 2016 at 10:48am — No Comments
Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video.
In this week's Hard Facts episode, Samantha reveals a way that you can increase the value of your live broadcast. Watch now!
We’d love to hear what you have to…Continue
Added by Paul Potratz on December 2, 2016 at 2:21pm — No Comments
I was live on Facebook...did you catch it? Learn why change is such a necessary evil.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on November 23, 2016 at 12:30pm — No Comments
Have you ever wanted to increase the number of views on your YouTube videos?
Of course you have!
But when there are over 100 hours of video uploaded to YouTube every minute, it can be hard to get yours at the…Continue
Added by Paul Potratz on November 18, 2016 at 12:30pm — No Comments
If you’re looking to buy or sell a business, this episode is for you!
Whether you’re selling a product or a service, your website is one of the most critical things that affects the success of your company.
On this week’s Think Tank Tuesday, Paul…Continue
Added by Paul Potratz on November 8, 2016 at 12:30pm — No Comments
Added by hondaofburleson on November 5, 2016 at 2:00am — No Comments
Have you heard of message extensions? With Google's new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate one-on-one with the customer at hand.
From answering questions to helping them schedule appointments, you’re building a relationship with your customers through these new ad formats.…Continue
Added by Paul Potratz on November 4, 2016 at 2:04pm — No Comments
Do you have one of these 5 marketing viruses?
It’s so easy to get caught up in new technology and focus on what your competition is doing. From shiny object syndrome to your addition to cutting-edge technology, you (or someone you know)…Continue
Added by Paul Potratz on November 1, 2016 at 1:30pm — No Comments
We just launched our new site!
Because we’ve been so busy with making sure our site is just as robust and innovative as we are, we don’t have a new episode of Hard Facts this week.
This gives you a great opportunity to visit our new website and catch up on all the episodes you’ve missed! Check it out here:…Continue
Added by Paul Potratz on October 28, 2016 at 1:06pm — No Comments
The auto industry has undergone ongoing and dynamic transformation over recent years. Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility…Continue
When your teenage driver is ready to get behind the wheel and become independent, it's often time to find a car that they can use. Although they may have a dream car in mind, there are a few makes and models that are more practical. To ensure that they can…Continue
Added by Lizzie Weakley on October 21, 2016 at 2:30pm — No Comments
Finally. Google has recently wrapped up two new updates.
Cross-device remarketing is definitely something that has been needed for businesses.
It will now allow you to advertise your products across multiple devices.
You might be thinking, “couldn’t we do…Continue
Added by Paul Potratz on October 7, 2016 at 2:00pm — No Comments
Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience,…Continue
Added by Larisa Bedgood on October 4, 2016 at 7:26am — No Comments
The first car of new drivers is mostly a second-hand one. People often prefer honing their driving skills on a used vehicle before buying a new car.
A common question when you plan on buying a used car is whether banks offer Loan for second hand vehicles. Many borrowers believe that only a car loan can be used to purchase a car. However, this is far…
Added by Arwind Sharma on September 16, 2016 at 12:00am — No Comments
A van is a unique vehicle. It’s not like a car, which is basically designed for personal transportation and nothing much else (the boot in the back is just for personal luggage and not for carrying loads). Neither is it like a bus; you’re not meant to pack a lot of people in the back. Nor is it like a lorry, used for bringing heavy loads from A to B. No, the van is unique – the van allows you to transport yourself and your goods, especially for your business, to and from a…Continue
Added by Rahul Paul on September 15, 2016 at 6:30am — No Comments
LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it!
There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend.
For more information, watch Samantha in this week's Hard…
Added by Paul Potratz on September 9, 2016 at 12:17pm — No Comments
Whether you like it or not, email marketing will always come in handy as long as you’re checking your email.
This week on Think Tank Tuesday, Paul will give you 3 tips that will help you improve your email marketing exponentially. By taking these marketing tips and putting them into action, your open rates and click through rates may increase! Watch people engage more with your business and brand by utilizing this week’s Think Tank Tuesday in…Continue
Added by Paul Potratz on August 30, 2016 at 6:04am — No Comments
Added by John Rash on August 29, 2016 at 11:15pm — No Comments
If you’re looking to score an incredible deal on a used car, don’t necessarily make the first thing you do a trip to the local used dealership. Instead, take the time to research the many options you have for buying a used car online, especially services like online car auctions!
When you do, though, you’re likely to see a number of so-called “salvage vehicles” that are available for a cut-rate price. These are vehicles that have been, for whatever reason, totaled by an insurance…
Added by Fisk Automotive on August 19, 2016 at 3:30am — No Comments
Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates.
Price ad extensions are the most useful to every business because it has…Continue
Added by Paul Potratz on July 29, 2016 at 2:00pm — No Comments