Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Do you ever get fed up with the chatbots that keep appearing on websites even after you have shut them down? Well, many websites could use some chatbot best practices! That is just one of several things I find that need to be fixed on dealer websites to improve the consumer experience.
I don't know…Continue
Added by Ujj Nath on August 20, 2020 at 7:30am — No Comments
Sometimes when I look at an auto dealer website I sit back, scratch my head, and wonder if they have ever scheduled an appointment for dealer service on their website?
Not to mention all the…Continue
Added by Ujj Nath on July 20, 2020 at 9:00am — No Comments
As hard as we try to increase recall completions, there always seems to be a bump in the road. We may soon be in for a pretty big one from the used-car market and there are plenty of signs pointing to this having a major effect on both dealerships and consumers.
According to a recent article in…Continue
Added by Dan Beres on June 22, 2020 at 6:30am — No Comments
Auto dealerships and consumers now have additional layer of transparency to safeguard them from making uninformed acquisitions
Laguna Hills, CA, June 10, 2020 — Recall Masters, Inc., the nation’s leading provider of automotive recall solutions, today announced a partnership with VettX, an automotive industry software provider that enables auto dealerships to…Continue
Added by Dan Beres on June 15, 2020 at 6:49am — No Comments
Vying for consumer's money, trust, and brand loyalty is an ongoing challenge through a balance of quality, quantity, and a franchised network of dealerships that entice consumers to buy and service their vehicles.…Continue
Added by Dan Beres on June 3, 2020 at 6:00am — No Comments
Laguna Hills, CA, May 19, 2020 — Recall Masters,…Continue
Added by Dan Beres on May 19, 2020 at 7:00am — No Comments
In my last blog, I shared some tips about how dealerships can help protect customers and staff in their service departments during this challenging time. In addition to having the precautions in place, it is important to know how to correctly communicate…Continue
Added by Dan Beres on April 14, 2020 at 7:20am — No Comments
April 8, 2020, Laguna Hills, CA – Recall Masters, Inc., the leading provider of automotive recall data, technology, and communications, today announced the launch of a special COVID-19 Response Kit at no cost for its auto dealer clients. The kit is designed to help improve the handling of service…Continue
Added by Dan Beres on April 8, 2020 at 7:00am — No Comments
Service retention rates in dealerships have been steadily declining over the last three years, according to Affinitiv’s recent Automotive Loyalty Trends study, which analyzed data from more than 1,000 auto dealerships.
In domestic brand dealerships, service retention rates have dropped from 61.2% to 60.2%. At import brand dealerships,…Continue
Added by Doug Van Sach on March 12, 2020 at 11:34pm — No Comments
The problem of how to increase recall completion rates has been a thorn in the side of both manufacturers and dealers for quite some time. Despite numerous attempts from several sources, a majority of consumers fail to pay attention to any notification because they discard the mailers, discount the severity of the recall or simply don’t have the time needed…Continue
Added by Dan Beres on March 6, 2020 at 6:54am — No Comments
Long Beach, CA —January 31, 2020 — myKaarma, the leading communications and payments software provider for automotive dealer service departments, today announced the launch of Service Cart. The mobile repair recommendation tool is designed to improve customer transparency and convenience by enabling instant approval and feedback from the customer. This results in higher retention, shorter authorization times, a significant…Continue
Added by Ujj Nath on February 3, 2020 at 5:09am — No Comments
Most auto dealerships do some if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that…Continue
Added by Courtney Evans on January 31, 2020 at 6:30am — No Comments
Consumers are notoriously difficult to reach when it comes to safety, needed repairs and attending to recalls.
OEM and dealer methods include everything from phone calls, to text messages and direct mail. However, far too frequently, these notifications end up in the…
Added by Dan Beres on January 20, 2020 at 6:00am — No Comments
In search of service revenue, dealerships turn to randomly scheduling service appointments regardless of shop capacity.
Or they take everyone that drives up. This can easily overwhelm the service department. It leaves customers frustrated and causes a LOSS in service revenue from…
Added by Dan Beres on December 12, 2019 at 6:30am — No Comments
A recent trend reveals that many vehicle owners are very interested in mobile services. Currently, the percentage of independent repair shops that offer mobile services dramatically outweighs franchised dealers.…Continue
Added by Dan Beres on December 2, 2019 at 7:01am — No Comments
With the increasing demand for service repairs, dealers are scrambling to recruit more technicians. At the same time, the pool of experienced technicians is dwindling, as not enough new technicians are entering the workforce -- and demand will only increase.
Regardless of how much money your dealership may spend to expand your facilities to…Continue
Added by Dan Beres on November 19, 2019 at 5:36am — No Comments
One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…Continue
Added by Courtney Evans on November 8, 2019 at 6:36am — No Comments
When people think of recalls, at least in our industry, most think about vehicles. For many consumers, merely contemplating spending their time at a dealership waiting for a recall to be repaired or losing the use of their car for some time, seems draining and inconvenient. But most consumers probably don’t consider the potential risks recalls can pose to…Continue
Added by Dan Beres on November 7, 2019 at 7:00am — No Comments
Retention is vital for long-term profitability and health. Some dealers coast along thinking they have retention covered, when, in fact, nothing could be further from the truth. Sure, offering a great customer experience in service can head you in the right direction. However, it is not just free coffee, donuts, or wi-fi access that bring customers back.…Continue
Added by Dan Beres on October 16, 2019 at 6:43am — No Comments
Several manufacturers, including Tesla, have rolled out some “innovative” features that include self-driving technology. At first glance, consumers like this type of vehicle technology because it typically means that these vehicles are fuel-efficient, use advanced technologically and are, frankly, cool. However, there are hazards involved with this advanced…Continue
Added by Dan Beres on September 19, 2019 at 7:24am — No Comments