Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'fixed' (116)

Making Fans of Recall Customers: Nothing worth Having Comes Easy (Part 1)

The subject of recalls has provided plenty of fodder for some in the media. Certainly, vehicle recalls are an explosive issue that places dealerships on the front lines of consumer anger and frustration. At the same time, dealers are also positioned to resolve the situation, restoring the consumer’s confidence in the…

Continue

Added by Chris Miller on May 26, 2016 at 6:57am — No Comments

Your Best Leads Are the Free Ones

Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer. And, not all the information is accurate – perhaps the email is good but the phone number is not. It’s no…

Continue

Added by Tony Orlando on May 2, 2016 at 5:45am — 1 Comment

Recalls and Marketing Bad News

One of the largest pain points with recalls is completion percentages. In many cases, it’s not by any fault of the manufacturer or dealer that the recall repair compliance percentages are low.

Recall repairs can be hindered by parts availability, procrastinating or apathetic owners, or owners who simply aren’t…

Continue

Added by Chris Miller on April 19, 2016 at 8:32am — No Comments


Influencer
3 Ways to Rev Up Revenue This Tax Season

April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund…

Continue

Added by David Metter on April 18, 2016 at 1:45pm — No Comments


Vendor
Service Recommendations: When They Want It but Can’t Afford It

There is nothing more frustrating to a service advisor than presenting legitimate service recommendations to a customer only to lose the sale because of a customer’s finances. The service advisor could do a great job building the relationship, presenting the service recommendations and instilling value. However, if…

Continue

Added by Tim Clay on March 31, 2016 at 9:10am — No Comments

Spring Tune Up for Service Centers

Spring has sprung! Temperatures are heating up, flowers are blooming, and most importantly, consumers are gearing up to spend more time outside. 

Yahoo recently …

Continue

Added by Katie Barth on March 25, 2016 at 9:43am — No Comments

Don’t Let Poor CSI Make You Afraid of Recall Customers

Automotive recalls present an opportunity to maintain and improve dealer and brand integrity while winning back lost customers and attracting new customers that typically do not service at a factory-certified dealer. Historically, however, recalled vehicle owners have been viewed as a nuisance by dealership personnel.…

Continue

Added by Chris Miller on March 4, 2016 at 5:23am — No Comments

Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners.…

Continue

Added by Chris Miller on February 5, 2016 at 4:58am — No Comments


Influencer
Know your Competition! What Independents Are Doing to Retain Customers

There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to…

Continue

Added by Mike Gorun on February 4, 2016 at 6:16am — No Comments

The Long Arm of Loyalty

In the decades I’ve been in the automotive industry, I’ve rarely seen a dealerships compete on anything other than price.  After all, it’s pretty easy to compare pricing, especially with the advent of the internet.  Today, more than ever, the consumer has the ability to shop faster, further and with all the tools that…

Continue

Added by Tom Cannata on February 4, 2016 at 6:04am — No Comments


Influencer
Use Video to Increase Service Upsell

It’s widely known that video walkarounds, email responses and other types of video attract more attention from car buyers and better engage them once they reach out to you. But, one of the biggest mistake I see most dealerships make is to neglect the service department in their video marketing…

Continue

Added by Timmy D. James on January 28, 2016 at 6:15am — No Comments

Why the Fuss Over Customer Retention?

Our world is certainly changing. Due to technology and the ability to access incredible amounts of information, the consumer purchase cycle is completely different to that of just a decade ago. And, the dealership market area has changed too. Technology now enables dealerships on each coast to compete with each other…

Continue

Added by Tony Orlando on January 21, 2016 at 4:11am — No Comments

Why Giving Discounts to Your Regular Customers Makes Sense

Have you ever wondered about businesses that give discounts to regular, loyal customers—those who already expect to (and do) pay full price? After all, there’s a reason these customers are loyal: they obviously understand the value of superior service—so they should be paying full price,…

Continue

Added by Alexia Henson on January 11, 2016 at 5:00am — No Comments

Make your Service Department the Cinderella Story

In most dealerships, the sales department is typically seen as the favorite child, despite the fact that it’s typically the service department that does all the heavy lifting and keeps the house in order. Because of that, sales is usually where new technologies, website widgets, leads and other digital expenditures…

Continue

Added by Tony Orlando on December 28, 2015 at 6:34am — 1 Comment

Selling Off the Service Drive Using Soft Pull and Equity Technology

One of the fastest growing practices that dealerships are utilizing to increase sales is prescreening a Service Customer that has either made an appointment to have work done on a vehicle or just shows up. In addition, there are numerous companies that offer equity calculations not only on vehicles that bought from the…

Continue

Added by Ken Luna on December 8, 2015 at 6:48am — No Comments


Influencer
Auto/Mate Announces Open/Mate Integration with Kaarma, Streamlining Service Payments and Communications

Albany, N.Y. – November 16th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Kaarma has completed integration with Auto/Mate's Dealership Management System (DMS). Auto/Mate's Fixed Ops Suite in its DMS now seamlessly integrates and sends customer payment and communications records to Kaarma's service applications.

 

"Auto/Mate makes it…

Continue

Added by Mike Esposito on November 16, 2015 at 6:18am — No Comments


Influencer
The Lowest Hanging Fruit for Revenue Doesn’t Want to Buy a Car

There is a group of people that seems to sit in limbo when it comes to dealership marketing messages, especially when it comes to service. This group of people tend to have cars in the 2-year old range. Yes, they’re probably getting the dealer’s random e-mail messages with service coupons. But, this is also the time…

Continue

Added by Mike Gorun on November 9, 2015 at 4:30am — No Comments

Piggyback On Your OEM’s Efforts For Increased Service Revenue

Last month, in an effort to maximize recall completion percentages, FCA US announced that it would offer $100 gift cards, or extra trade incentives, to owners of recalled vehicles if they come in and get the work done. This is the perfect opportunity for FCA US dealers to piggyback on this OEM program to…

Continue

Added by Chris Miller on October 9, 2015 at 6:00am — No Comments

Want to Triple Recall Work in your Service Department?

Recall campaigns can easily be one of the most lucrative service opportunities. Sadly, however, most dealers only reach about a third of the potential recall customers in their area. This is because they simply comb through their DMS and any information received from the factory for owners in their PMA.…

Continue

Added by Chris Miller on September 16, 2015 at 5:30am — No Comments

Fixed Operations Marketing Strategies for Tire Change Season?

The coming months are a busy time for Canadian Service Departments. With October & November comes a wave of customers who will require their seasonal tire change. Naturally, most of your customers will procrastinate and decide to act at the first sign of snow or freezing temperatures.

This seasonal rush can lead to disorganization in Service Departments. More specifically, it can…

Continue

Added by Byron Tyers on September 4, 2015 at 12:25am — No Comments

Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

2. Capturing customers on video

Posted by Nate Wiener on November 19, 2013

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service