Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
One of the most exciting days of your life can be the day that you buy your first car. When buying a car, it is important to remember that it is also a very important responsibility. When you buy your first car, there are five very important things that you must do.
Added by Meghan Belnap on July 30, 2018 at 10:31am — No Comments
These scores are indicative of the service customers receive in the dealership. While it doesn’t paint a complete picture, it certainly gives a good glimpse into the values each manufacturer…Continue
Added by CPI Results on February 25, 2018 at 11:30am — No Comments
Your dealership undoubtedly sees a lot of customers each day. Let’s say that each customer who walks into your showroom wears a different color shirt. Over the course of time, you see a trend in that every single customer who purchased a vehicle wears a red shirt. You’d probably start getting excited when you see a customer come onto the lot wearing a red shirt. In fact, you…Continue
Added by Steve White on December 16, 2016 at 6:00am — No Comments
In most dealerships a dispute inevitably arises between salespeople over a sold customer. Perhaps it’s because one salesperson initially assisted the customer and a second closed the deal and delivered the vehicle while the first was off for the day. And what happens when a customer visits multiple times and perhaps a third salesperson is involved?
Added by Steve White on October 14, 2016 at 5:57am — No Comments
Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they attempt to monetize themselves by reducing the organic reach in an effort to make businesses pay for exposure. On the other side, companies fight for eyeballs with the content they pay for posting.
However, the content that most social media users really care about is user-generated content.…Continue
Added by Paul Moran on April 14, 2015 at 5:44am — No Comments
An interesting article published in the Harvard Business Review by a Harvard professor makes some claims that many would argue against. Senior Lecturer, Frank Cespedes, argues that social media doesn’t affect the bottom line for companies and, due to that, is a waste of time.
Perhaps the most compelling reason for his conclusion is that the available metrics focus mainly on “likes, tweets,…Continue
Last year marked a turning point in the world of digital advertising.
Not so much a sudden, sharp turn, but rather a methodic and inevitable turn.
Digital advertising in 2014 is positioned to be a $120 billion industry that has, to date, relied primarily on best practices that are no longer meeting required criteria as well as methods of collecting data that are faulty at best. This gradual shift toward the marriage of consumer trends and advanced technology is causing some…
Added by mike lesinski on October 26, 2014 at 4:34am — No Comments
Ok, so I chose to post this picture for 2 reasons. 1) To prove that I in fact had hair at one point of my life and, 2) it fit perfectly with the topic of this artcle.
I first learned the term “Dialed in” when I worked as…Continue
Added by Michael Cirillo on May 25, 2013 at 7:52am — No Comments
First Class Educators (FCE) has announced a scholarship opportunity, exclusive for ADM members, for the upcoming 2013 Automotive Marketing Boot Camp.
Just those three words evoke all types of emotions and…Continue
What do I mean by that, you may ask...
All of you know that the term "conversion" has several meanings, ultimately. One meaning could be converting a lead into a sale. One could mean converting a past sale into a new one or an upgrade. And there are many meanings. However, what it ALWAYS means is a successful 'upgrade' of the status of that consumer through your marketing and sales pipeline. Right?
So, you've heard a ton of recent expertise on what is, right now,…Continue
Added by Chris Purser on August 16, 2012 at 8:25am — No Comments
Recently I started to talk more about blogger outreach with dealers to test the waters on how effective it would work in the automotive industry.
Blogger outreach means developing strong online relationships with key influencers in your market and having them promote your business through their blog or social media channels.
This isn't anything new. Every social media specialist talks about it.
But what I'm proposing is to take it a step further…Continue
First Class Educators would like to offer an exclusive scholarship opportunity to two lucky ADM Community Members who will win a trip to Vegas and attend the 2012 Automotive Boot Camp on May 15th, 16th and…Continue
I recently read a post on why training dealers on SEO is not a waste of money and I’ve got to agree. As a member of a digital marketing team, I can see how having educated clients both makes my job easier and makes our strategy infinitely more effective.
I’d like to…Continue
Added by Ralph Paglia on March 6, 2010 at 4:30am — No Comments