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All ADM Blog Posts Tagged 'first' (20)

What Your Business Can Do to Improve First Impressions

In the business world, the first impression that you make on your customers and clients can impact your bottom in several critical ways. For example, if your customers assume that your business is successful and profitable based on their first impression, they may be eager to do business with you and to enjoy what seemingly so many others have already enjoyed. On the other hand, they may be timid about…

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Added by Brooke Chaplan on January 31, 2019 at 11:22am — No Comments

5 Steps to Take after Purchasing Your First Car

One of the most exciting days of your life can be the day that you buy your first car. When buying a car, it is important to remember that it is also a very important responsibility. When you buy your first car, there are five very important things that you must do.

Get…

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Added by Meghan Belnap on July 30, 2018 at 10:31am — No Comments

Is Your OEM Trailing in CSI Survey Rankings?

Every spring, J.D. Power ranks manufacturers based on dealership customer service index survey scores. 

These scores are indicative of the service customers receive in the dealership. While it doesn’t paint a complete picture, it certainly gives a good glimpse into the values each manufacturer…

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Added by CPI Results on February 25, 2018 at 11:30am — No Comments

How to Help Your Teenager Pick Out His or Her First Car

Buying a car counts as one of the most important milestones your teen will experience. Understandably, you’re probably as nervous about it as your son or daughter is excited. However, buying a vehicle doesn’t need to be the cause of undue angst if it’s done right. If your…

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Added by Hannah Whittenly on June 12, 2017 at 3:00pm — No Comments

First-Time Car Buyers: What You Need to Know

Buying your first car is an exciting time. Owning a car means truly having freedom to travel. You can go where you want when you want to. However, owning a car is also a significant responsibility. It’s a big investment. You don’t want to make any serious mistakes. With that in mind, here are a few things…

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Added by Lizzie Weakley on January 9, 2017 at 4:00pm — No Comments

The Amnesia Effect of Google Analytics

Your dealership undoubtedly sees a lot of customers each day. Let’s say that each customer who walks into your showroom wears a different color shirt. Over the course of time, you see a trend in that every single customer who purchased a vehicle wears a red shirt. You’d probably start getting excited when you see a…

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Added by Steve White on December 16, 2016 at 6:00am — No Comments

Attribution: Whose Sale Is It Anyway?

In most dealerships a dispute inevitably arises between salespeople over a sold customer. Perhaps it’s because one salesperson initially assisted the customer and a second closed the deal and delivered the vehicle while the first was off for the day. And what happens when a customer visits multiple times and perhaps a…

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Added by Steve White on October 14, 2016 at 5:57am — No Comments

First Time Car Buyer? How to Make Sure you are Getting a Good Deal

A first-time car buying experience is exciting because it gives a person an opportunity to gain independence in the world. A college student is always delighted to have the opportunity to purchase a new vehicle. The young buyer must not allow the excitement to…

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Added by Lizzie Weakley on January 20, 2016 at 1:30pm — No Comments

The Most Important Piece of Social Media Content

Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they attempt to monetize themselves by reducing the organic reach in an effort to make businesses pay for exposure. On the other side, companies fight for eyeballs with the content they pay for posting.

However, the content that most social media users really care about is user-generated content.…

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Added by Paul Moran on April 14, 2015 at 5:44am — No Comments

Does Social Media Sell? A Harvard Professor Says No

An interesting article published in the Harvard Business Review by a Harvard professor makes some claims that many would argue against. Senior Lecturer, Frank Cespedes, argues that social media doesn’t affect the bottom line for companies and, due to that, is a waste of time.

Perhaps the most compelling reason for his conclusion is that the available metrics focus mainly on “likes, tweets,…

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Added by Paul Moran on April 7, 2015 at 9:59am — 1 Comment

Everything You Know About Digital Advertising Is About To Change

Last year marked a turning point in the world of digital advertising.



Not so much a sudden, sharp turn, but rather a methodic and inevitable turn.



Digital advertising in 2014 is positioned to be a $120 billion industry that has, to date, relied primarily on best practices that are no longer meeting required criteria as well as methods of collecting data that are faulty at best. This gradual shift toward the marriage of consumer trends and advanced technology is causing some…

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Added by mike lesinski on October 26, 2014 at 4:34am — No Comments

3 Things That Will Dial In Your Web Presence

Ok, so I chose to post this picture for 2 reasons. 1) To prove that I in fact had hair at one point of my life and, 2) it fit perfectly with the topic of this artcle. 

I first learned the term “Dialed in” when I worked as…

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Added by Michael Cirillo on May 25, 2013 at 7:52am — No Comments

First Class Educators To Host Two ADM Scholarship Winners At Automotive Boot Camp

First Class Educators (FCE) has announced a scholarship opportunity, exclusive for ADM members, for the upcoming 2013 Automotive Marketing Boot Camp. 

 

Two…

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Added by Carrie Hemphill on March 13, 2013 at 10:00am — 4 Comments


Influencer
My First Car, What Was Yours?

 

Just those three words evoke all types of emotions and…

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Added by Craig Lockerd on November 15, 2012 at 3:30pm — 17 Comments

Clearly, Conversion is Critical!

What do I mean by that, you may ask...

   All of you know that the term "conversion" has several meanings, ultimately.  One meaning could be converting a lead into a sale.  One could mean converting a past sale into a new one or an upgrade.  And there are many meanings.  However, what it ALWAYS means is a successful 'upgrade' of the status of that consumer through your marketing and sales pipeline.  Right? 

   So, you've heard a ton of recent expertise on what is, right now,…

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Added by Chris Purser on August 16, 2012 at 8:25am — No Comments

The Perfect Blogger-Social Media-Marketing Relationship

Recently I started to talk more about blogger outreach with dealers to test the waters on how effective it would work in the automotive industry.

Blogger outreach means developing strong online relationships with key influencers in your market and having them promote your business through their blog or social media channels.

This isn't anything new. Every social media specialist talks about it.

But what I'm proposing is to take it a step further…

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Added by Christine Rochelle on May 23, 2012 at 9:48am — 2 Comments

ADM Boot Camp Scholarship Contest

Be The First Winner of the ADM Boot Camp Scholarship

 

First Class Educators would like to offer an exclusive scholarship opportunity to two lucky ADM Community Members who will win a trip to Vegas and attend the 2012 Automotive Boot Camp on May 15th, 16th and…

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Added by Carrie Hemphill on April 5, 2012 at 5:30pm — 24 Comments

Digital Marketing Services and Techniques That Excel In House

I recently read a post on why training dealers on SEO is not a waste of money and I’ve got to agree. As a member of a digital marketing team, I can see how having educated clients both makes my job easier and makes our strategy infinitely more effective. 

I’d like to…

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Added by John Fraze on March 21, 2012 at 11:30am — 1 Comment

ADM Professional Community Member Reception at 8th Digital Dealer Conference

Automotive Digital Marketing Community
Member Reception at the 8th Digital Dealer Conference…
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Added by Ralph Paglia on March 6, 2010 at 4:30am — No Comments

What Was Your First Car? Tell Me a Story About It.

As you may know, I do my best to keep car sales fun. After drowning myself in the mind-numbing Cash for Clunkers docudramament, I need a break.



I would like to hear about your first car -

What was it?

Would you still like to have it?

What happened to it?

Are you willing to share a (clean) story about your time with your first vehicle?



I will share my story - my first car was a 1969 Chevy Camaro Z28 - silver - 100% original. It was my grandfather's pride… Continue

Added by Joe Webb on July 28, 2009 at 12:20pm — 11 Comments

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