Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
It’s why studies like the AutoTrader Car Buyer of the Future study are so important. It says that just 17 of more than 4,000 people surveyed…Continue
Added by CPI Results on March 6, 2018 at 9:21am — No Comments
That online shopping trend is carrying over to automotive sales, according to a survey by Chase, which says that 47 percent of Americans would be…Continue
Added by CPI Results on March 3, 2018 at 10:57am — No Comments
Whether you plan to buy a new or used car, you will want to make sure that you chase the best price.
However, with the high prices at which cars are available in the market, most people will apply for an auto loan to finance the purchase.
When it comes to borrowing money to buy…Continue
Added by Anica Oaks on October 10, 2017 at 3:30pm — No Comments
When looking to get a new car, it is important to consider a few important things. You will want to consider things such as the type of car you need, the cost of ownership, the price, fuel economy, and reliability. Finding out about these things will enable you to make a…Continue
Added by Lizzie Weakley on September 25, 2017 at 2:25pm — No Comments
Most people need to finance their car when buying. The choice of financing can have a major impact on the overall cost of the purchase. There are also many possible options for financing, and buyers can save a great deal of money by doing a little research and…Continue
Added by Dixie Somers on April 28, 2017 at 2:28pm — No Comments
When it comes to buying a new car everyone has a different experience. For some drivers, it's a short, easy process. For other drivers, it's a long process that starts with finding the finances to afford the car. That comes with creating a budget and saving up for a long time. Luckily, financing the car you want is doable, but it may take a lot of work. Here are just a few tips that can help you out.
Added by Anica Oaks on March 15, 2017 at 12:47pm — No Comments
While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership should certainly be worthy of a decent percentage of that budget. However, sadly that’s not usually what happens.
Added by Tim Clay on February 15, 2017 at 5:45am — No Comments
But in your customer’s mind, was the long process worth it?
It’s a New World Out There
Added by Devin Koskan on February 14, 2017 at 5:29am — No Comments
Buying your first car is an exciting time. Owning a car means truly having freedom to travel. You can go where you want when you want to. However, owning a car is also a significant responsibility. It’s a big investment. You don’t want to make any serious mistakes. With that in mind, here are a few things…Continue
Added by Lizzie Weakley on January 9, 2017 at 4:00pm — No Comments
The holiday season is upon us. That means extra money is needed for things such as traveling, presents and decorations.
This time of year is typically when an increasing number of consumers find themselves in a tight financial situation. And, when it comes to unexpected vehicle repairs, lack of funds can put a…
Added by Tim Clay on December 15, 2016 at 6:30am — No Comments
If you are planning on buying a new car, you might be pretty excited about purchasing a new vehicle that you can be proud of. However, one thing that you might be worried about is how you are going to pay for it. After all, you probably do not have the cash on hand to pay for the car straight out, and you might be worried about your…Continue
Added by Lizzie Weakley on December 9, 2016 at 4:00pm — No Comments
Buying a new car can be an exciting time, and you may be dreaming about cruising down the road in your new vehicle in the near future. However, before your dream can become a reality, you must first find the right vehicle to purchase and negotiate a great deal. To ensure…Continue
Added by Lizzie Weakley on November 11, 2016 at 2:40pm — No Comments
Financing a new car is not always simple. There are numerous reasons you might find your application for financing is denied, or you might just be worried that your application will be denied when it’s time to buy a new car. Worrying is not productive, but that doesn’t…Continue
Added by Dixie Somers on October 1, 2016 at 12:30pm — No Comments
There’s nothing more disheartening to a service advisor than presenting a customer with a list of service recommendations only to hear the customer agree that they need the service, understand its importance and value, but they simply don’t have the available funds to complete it.
In such a highly…Continue
Added by Tim Clay on August 8, 2016 at 9:49am — No Comments
There is nothing more frustrating to a service advisor than presenting legitimate service recommendations to a customer only to lose the sale because of a customer’s finances. The service advisor could do a great job building the relationship, presenting the service recommendations and instilling value. However, if…Continue
Added by Tim Clay on March 31, 2016 at 9:10am — No Comments
With both positive and negative perspectives to equipment financing and leasing, it is useful to consider your business' present status and any hindrances, future conditions, and particular qualities to determine which method for getting hardware will be most helpful to your business. The cost is a key issue when settling on a decision and more often than not the first considered. However it isn't the single issue to consider. This is a glance at just a part of the things you ought to take…Continue
Added by Rahul Paul on February 29, 2016 at 6:00am — No Comments
In most dealerships, the sales department is typically seen as the favorite child, despite the fact that it’s typically the service department that does all the heavy lifting and keeps the house in order. Because of that, sales is usually where new technologies, website widgets, leads and other digital expenditures…Continue
No one doubts the average age of vehicles on the road has gone up. The current average vehicle is 11 years old and trends in consumer purchases indicate this statistic isn’t going to change any time soon. In fact, indicators suggest average vehicle age might increase.
Added by Richard Holland on June 4, 2015 at 5:30am — No Comments
Fort Lauderdale, FL – November 11th, 2013 — AutoUSA Internet Sales Solutions (www.AutoUSADealers.com) today announced the results of its 2013 annual auto dealer Internet Marketing survey. Financing tools such as online credit applications and trade-in calculators deliver the most valuable website leads, according to respondents. Other significant results from the survey identify…Continue
It's that time again! AutoUSA is collecting responses to its annual Fall Internet Marketing survey. Sales Managers, Sales Directors, Internet Sales Managers, BDC Managers, Internet Directors, General Managers, dealer principals and others involved in auto dealership Internet Marketing are invited to participate.
The survey is just 15 questions and will take less than 15 minutes to complete. When all responses are collected, we will randomly select one survey participant to…Continue
Added by Josh Vajda on September 11, 2013 at 7:33am — No Comments