Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
It’s why studies like the AutoTrader Car Buyer of the Future study are so important. It says that just 17 of more than 4,000 people surveyed think the car buying experience is good like it is, and that 72 percent want to…Continue
Added by CPI Results on March 6, 2018 at 9:21am — No Comments
That online shopping trend is carrying over to automotive sales, according to a survey by Chase, which says that 47 percent of Americans would be comfortable buying a car online from start to finish.
Added by CPI Results on March 3, 2018 at 10:57am — No Comments
Most people need to finance their car when buying. The choice of financing can have a major impact on the overall cost of the purchase. There are also many possible options for financing, and buyers can save a great deal of money by doing a little research and understanding the impact different financing choices will have.
Added by Dixie Somers on April 28, 2017 at 2:28pm — No Comments
While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership should certainly be worthy of a decent percentage of that budget. However, sadly that’s not usually what happens.
How can service directors consistently get their message out to…Continue
Added by Tim Clay on February 15, 2017 at 5:45am — No Comments
But in your customer’s mind, was the long process worth it?
It’s a New World Out There
The car-buying process has been turned upside down by the advent of online…Continue
Added by Devin Koskan on February 14, 2017 at 5:29am — No Comments
The holiday season is upon us. That means extra money is needed for things such as traveling, presents and decorations.
This time of year is typically when an increasing number of consumers find themselves in a tight financial situation. And, when it comes to unexpected vehicle repairs, lack of funds can put a…
Added by Tim Clay on December 15, 2016 at 6:30am — No Comments
Financing a new car is not always simple. There are numerous reasons you might find your application for financing is denied, or you might just be worried that your application will be denied when it’s time to buy a new car. Worrying is not productive, but that doesn’t mean it’s easy to deal with. If you’re worried that you will have trouble financing a new…Continue
Added by Dixie Somers on October 1, 2016 at 12:30pm — No Comments
There’s nothing more disheartening to a service advisor than presenting a customer with a list of service recommendations only to hear the customer agree that they need the service, understand its importance and value, but they simply don’t have the available funds to complete it.
In such a highly competitive market that service advisor knows that when the…Continue
Added by Tim Clay on August 8, 2016 at 9:49am — No Comments
There is nothing more frustrating to a service advisor than presenting legitimate service recommendations to a customer only to lose the sale because of a customer’s finances. The service advisor could do a great job building the relationship, presenting the service recommendations and instilling value. However, if the customer cannot pay for the services, they lose the sale,…Continue
Added by Tim Clay on March 31, 2016 at 9:10am — No Comments
In most dealerships, the sales department is typically seen as the favorite child, despite the fact that it’s typically the service department that does all the heavy lifting and keeps the house in order. Because of that, sales is usually where new technologies, website widgets, leads and other digital expenditures are introduced. Just take a look at most dealership websites…Continue
No one doubts the average age of vehicles on the road has gone up. The current average vehicle is 11 years old and trends in consumer purchases indicate this statistic isn’t going to change any time soon. In fact, indicators suggest average vehicle age might increase.
Added by Richard Holland on June 4, 2015 at 5:30am — No Comments
Fort Lauderdale, FL – November 11th, 2013 — AutoUSA Internet Sales Solutions (www.AutoUSADealers.com) today announced the results of its 2013 annual auto dealer Internet Marketing survey. Financing tools such as online credit applications and trade-in calculators deliver the most valuable website leads, according to respondents. Other significant results from the survey identify…Continue
It's that time again! AutoUSA is collecting responses to its annual Fall Internet Marketing survey. Sales Managers, Sales Directors, Internet Sales Managers, BDC Managers, Internet Directors, General Managers, dealer principals and others involved in auto dealership Internet Marketing are invited to participate.
The survey is just 15 questions and will take less than 15 minutes to complete. When all responses are collected, we will randomly select one survey participant to…Continue
Added by Josh Vajda on September 11, 2013 at 7:33am — No Comments
2013 is shaping up to be a good year for auto retailers, with sales expected to top 15 million for the first time since 2007. Several contributing factors to this success are credit-related, with more consumers qualifying for loans, lengthier terms and rising interest rates.
In its June 2013 State of the Automotive Finance report, Experian documents that subprime loans are on the rise again and that consumers within all credit tiers were able to obtain financing in Q1…Continue
Added by Josh Vajda on August 27, 2013 at 9:54am — No Comments
In the initial days of the Internet, it was fairly straightforward. There were few options for the consumer online, and most leads arrived showing their points of origin. Now, more than 90% of your customers head…Continue
Added by JB Floyd on May 28, 2013 at 9:30am — No Comments
What legally defines a merchant who uses a self-funded, in-house financing program? Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.
They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes…Continue
Company continues expanding lending programs for the more than one-third of car-buyers with non-prime credit
Irvine, CA, February 29, 2012– CarFinance Capital LLC (http://www.CarFinanceCapital.com), a specialized provider of non-prime financing for auto dealers, today announced that it has secured a $200 million warehouse credit facility. The new credit line, which is provided by…Continue
Added by Crystal Hartwell on February 29, 2012 at 6:39am — No Comments
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?"
Are we so bad at what we do that we have to line up and pay…Continue
Following successful launch in CA, CarFinance Capital brings specialized non-prime financing services to auto retailers in nation’s second largest car market
Irvine, CA – June 28, 2011 – CarFinance Capital LLC (www.CarFinanceCapital.com), a new, specialized provider of non-prime auto financing for automotive dealers, today announced that it has launched in Texas.…Continue
Added by Crystal Hartwell on June 28, 2011 at 10:36am — No Comments