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Jody DeVere's Blog Posts Tagged 'female' (7)

AskPatty.com Launches Car Buying Feature for Women Shoppers

AskPatty.com is pleased to announce the unveiling of the all-new AskPatty.com website featuring an updated interface, enhanced usability, and all new features including the Ask Patty Marketplace powered by LemonFree.

AskPatty.com Inc., a website, blog, and online resource that serves as a safe haven for women to get advice on car purchases,…

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Added by Jody DeVere on August 19, 2012 at 7:48am — No Comments

5 Marketing Myths About Women Debunked

Came across this excellent article!



Excerpt:



Myth: Women don't buy cars and computers

Despite tech and car ads being overwhelmingly geared towards men, one marketing company called Girlpower http://www.girlpowermarketing.com/women_statistics.html, found that women buy more than 50 percent of “traditional male products,” including electronics, home…

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Added by Jody DeVere on February 23, 2012 at 11:20am — No Comments

Patricia J. Roberts Formerly of GM Women's Retail Initiatives Joins AskPatty.com as Director of Business Development

Patricia J Roberts formerly of GM Women's Retail Initiatives Joins AskPatty.com as Director of Business Development and serves on automotive advisory panel of industry-expert women



Thousand Oaks, CA (PRWEB) September 10, 2009 -- Patricia J. Roberts has joined AskPatty.Com, Inc. as the Director of Business Development. In her newly created role, she is responsible for working strategically with automotive retailers to assist them in learning how to attract, retain and increase loyalty… Continue

Added by Jody DeVere on September 10, 2009 at 12:29pm — No Comments

Go the Extra Mile and Ensure Loyalty with Women Customers

Now is time to go the extra mile and ensure loyalty with your women customers through creating a culture of customer service.



There is a high correlation between customer service and customer loyalty. A study by the Society of Consumer Affairs Professionals in Business found 70% of online customers rated themselves "very likely" to make repeat purchases from companies that respond to and resolve issues.



With these few basic tips you can create and maintain loyal women… Continue

Added by Jody DeVere on March 12, 2009 at 9:50pm — No Comments

Polish your sales skills for the most influential purchaser of cars, Women!

For the past several months, you can’t turn on the TV, glance at the Internet or flip through the pages of a newspaper without seeing a story or two about the dismal state of the auto makers and local market dealerships trying to survive or not. The auto industry is struggling to gain ground with cash-strapped consumers and is looking for ways to once again become a relevant part of consumer’s daily lives.



Women either buy or influence the purchase of 85 percent of all new cars and… Continue

Added by Jody DeVere on February 9, 2009 at 5:00am — No Comments

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