Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Women report that a dealership’s website is the #1 digital resource they use when shopping for a car.
Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.
Added by Anne Fleming on February 7, 2018 at 10:00am — No Comments
Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually.
What processes can be…Continue
Added by Anne Fleming on November 8, 2017 at 3:00pm — No Comments
According to the NADA, new vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445…Continue
Added by Anne Fleming on October 18, 2017 at 1:30pm — No Comments
Reshaping The Industry’s Economy
The millennial. Individuals born between 1980 and 2000 comprise ‘one of the largest generations in history’. In a recent article “Millennials Coming of Age”, by Goldman Sachs, millennials are not only poised to reshape the economy, but are about to move into prime…
‘Buying a car’ versus ‘shopping without buying’ emits a varied set of emotions for women car buyers.
A new Women-Drivers.com study reveals that when there is money in the game, emotions dial up with the heightened sense of commitment. The data reported by women in the…Continue
Added by Anne Fleming on September 13, 2017 at 8:41am — No Comments
Industry experts tell us that car buyers go to 1.6 dealerships to buy a vehicle.
From the Women-Drivers.com 2017 US Women’s Car Dealership Report, we find that number to be true for half of women car buyers. The other half report a very different answer altogether. An amazing forty-six percent of women car buyers are going to twice the industry average, or 3.2 dealer visits.
Which begs a few…Continue
Added by Anne Fleming on June 21, 2017 at 10:12am — No Comments
Sixty-two percent of women report that they return to the dealerships where they first purchased their vehicles to then have them serviced.
This highlights the potential to grow value among this critical market segment.
Changing family dynamics have put women…Continue
Added by Anne Fleming on June 7, 2017 at 10:00am — No Comments
Tday we will preview a CBT News interview where dealers get the inside scoop on interesting data collected from the 2017 U.S. Women’s Car Dealer Trends & Report about the buying experiences, preferences and habits of women.
Added by Anne Fleming on May 17, 2017 at 8:43am — No Comments